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Are You Unknowingly Wasting Money on Google Ads?

Are You Unknowingly Wasting Money on Google Ads?

by &Marketing | Jun 30, 2020 | Business Intelligence & Analytics, Insights

Are You Unknowingly Wasting Money on Google Ads? Written By On Did you know companies waste thousands of dollars a year on the wrong keywords? According to Statista, Google’s ad revenue amounted to almost 134.81 billion U.S. dollars in 2019. The story that often...
Content Marketing ROI: Are You Missing Out on Low-Cost Leads?

Content Marketing ROI: Are You Missing Out on Low-Cost Leads?

by Paul Ferguson | Jun 26, 2020 | Business Intelligence & Analytics, Insights

Content Marketing ROI: Are You Missing Out on Low-Cost Leads? Written By On Have you or your colleagues ever doubted content marketing and its ability to yield ROI through strategic search engine optimization (SEO)? Or, perhaps you’re already a believer, as you’ve...
Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

by Amanda Cook | Jun 24, 2020 | Insights, Marketing Planning & Execution

Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare Written By On I was working in the nonprofit industry when the 2008 recession hit. If your nonprofit organization was like the ones I was working with, you probably didn’t feel the...
How Small & Medium-Sized Businesses Can Survive and Thrive in The Post-Coronavirus Environment

How Small & Medium-Sized Businesses Can Survive and Thrive in The Post-Coronavirus Environment

by Rajat Kapur | Apr 27, 2020 | Business & Marketing Strategy, COVID Marketing, Insights

How Small & Medium-Sized Businesses Can Survive and Thrive in The Post-Coronavirus Environment Written By On Introduction It goes without saying that businesses around the world have experienced unexpected and immediate disruption since the outbreak of the...
Looking Under the Hood: Why Marketing Transparency is Key to Small Business Growth

Looking Under the Hood: Why Marketing Transparency is Key to Small Business Growth

by Tina Deprisco | Apr 16, 2020 | Business Intelligence & Analytics, Insights

Looking Under the Hood: Why Marketing Transparency is Key to Small Business Growth Written By On During this unprecedented time, almost every business is evaluating their recurring expenses and trying to determine what is truly essential and bringing them value, and...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
Read More

How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings has become more effective. It’s not enough anymore to simply share the logical reasons why your brand has something special to offer. To cut through the noise of today’s oversaturated markets, you also need to weave emotion and...
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&Marketing Case Study: Using Organic SEO to Increase Brand Awareness in Saas Marketing

Business Challenge Summary RB Solutions is a B2B point of sale software service, focusing on the pool and spa and chimney and hearth industries. In late 2019, RB began looking to further its overall awareness in the marketplace and generate leads to advance new business initiatives. More specifically, RB wanted to improve their SEO and develop a longer-term content strategy. At the time, RB already had a blog in place, but they believed those posts were not being leveraged effectively or seen...
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