General | Insights | Marketing Planning & Execution | Storytelling & Branding Account-Based Marketing Strategy for SMBs: Learning the ABCs of ABM Written By &Marketing On October 7, 2021 Years ago, I developed what I believed was an innovative sales...
Business & Marketing Strategy | General | Insights | Marketing Planning & Execution | Storytelling & Branding 10 Things to Add to Your 2021 Content Marketing Strategy Written By Beth McDonough On February 16, 2021 Content marketing is one of the most...
&Marketing U | Business & Marketing Strategy | Case Studies | Marketing Planning & Execution How a Solopreneur Broke Through the Marketing Noise With &Marketing U Written By &Marketing On February 4, 2021 As a seasoned career and executive coach...
Business & Marketing Strategy | Insights | Marketing Planning & Execution 6 Ways to Tell Your Sales Training is Stale Written By &Marketing On February 3, 2021 We have learned many times over the years that the collaboration between sales and marketing is...
Business & Marketing Strategy | Insights | Marketing Planning & Execution Our Top Five Tips for Tackling Social Media in 2021 Written By &Marketing On January 27, 2021 2020 was an eventful year, for better or worse, and to say it changed the way we...
Business & Marketing Strategy | General | Insights | Marketing Planning & Execution 8 Tips for Generating PR for Small Businesses Written By &Marketing On January 12, 2021 Have you ever wondered how stories surrounding companies, leaders, or business...
Years ago, I developed what I believed was an innovative sales prospecting and marketing approach by strategically targeting a small wish list of potential dream clients with a highly personalized campaign. I identified the top decision makers in those firms to receive a series of targeted, integrated marketing direct mail pieces and email communications that incorporated highly-focused, customized, and personalized messaging that addressed the client’s pain points, passions, and hobbies. If...
Business Challenge Summary A cutting-edge healthcare technology company (BUDDI.AI), whose target audience includes C-level healthcare executives, was poised for major growth in 2021. However, they were playing in a fragmented competitive landscape that would require them to creatively “break through the noise” in order to build and maintain brand awareness, drive lead generation, and achieve tangible results. To become a true thought leader and partner of choice in the industry, they needed to...
Recent Comments