COVID Marketing | Events | Marketing Planning & Execution Webinar: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig Written By &Marketing On October 1, 2020 With the end of the year quickly...
Insights | Marketing Planning & Execution Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare Written By Amanda Cook On June 24, 2020 I was working in the nonprofit industry when the 2008 recession hit. If your nonprofit...
Insights | Marketing Planning & Execution Why Brands Must Lean Into e-Commerce In The Wake of COVID-19 Written By &Marketing On June 23, 2020 The following article was originally published by Gray Falkon and has been republished here with their permission....
Insights | Marketing Planning & Execution Assembling the Pieces: The Values That Shape Our Team Written By Dexter Burgess On May 14, 2020 The &Marketing team is growing. We’re able to offer more services than ever before, in the same flexible and convenient...
COVID Marketing | Insights | Marketing Planning & Execution The Do’s and Dont’s of Brand Communication During a Major Crisis Written By &Marketing On April 22, 2020 With the gravity of what’s going on in the world related to the Coronavirus...
Insights | Marketing Planning & Execution “Free Advice is Worth The Price” – How to Find Advice You Can Trust For Your Growing Business Written By Rajat Kapur On February 14, 2020 As a business owner or a senior leader in a growing company,...
Congratulations! If you are reading this, you have taken the first step in executing a strategy to grow your customer reviews. You start receiving emails for your Google My Business (GMB) account that customers are raving about your work. That’s great! Though you may want to take a moment to celebrate, don’t forget the most important step: RESPOND TO THE REVIEW! The importance and benefits of responding to customer reviews are endless, so let’s just focus on a few key reasons you need to...
&Marketing recently helped an established company craft the logo and brand identity for a new, separate endeavor using Storytelling & Branding. Business Challenge Summary &Marketing’s client, Freya Systems, is developing a new brand called Allvaldi as a launching pad for a product strategy separate from their base business. Allvaldi will commercialize web and mobile applications initially focused on the inspection and maintenance space for pipelines, infrastructure, and aviation,...
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