Content Marketing ROI: Are You Missing Out on Low-Cost Leads?

Written By Paul Ferguson

On June 26, 2020

Have you or your colleagues ever doubted content marketing and its ability to yield ROI through strategic search engine optimization (SEO)?

Or, perhaps you’re already a believer, as you’ve seen the data showing that SEO leads are 8.5 times as likely to convert than outbound advertising leads. However, you’re unsure which keywords will drive these results.

In either case, we have a solution: &Marketing’s Content Marketing ROI Calculator. With this tool, you can:

  • Predict the organic website traffic and conversions that your targeted keywords could generate in a content piece (based on the ranking you are aiming for)

  • Determine how much it would cost to achieve those same results via paid advertising 

Ultimately, this calculator will help you quantify the potential impact of your content, determine the keywords that will give you the most bang for your buck, as well as decide whether it would be more or less cost-effective to target those keywords via digital advertising instead. By marrying this data up with strong writing and a data-backed content promotion strategy, you’ll be well on your way to creating content that converts!

About the Authors

As a Marketing Director at &Marketing, Paul Ferguson uses his 16 years of B2B marketing experience to help clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies backed by data, to effectively reach client’s desired audiences. Paul graduated from La Salle University with a Bachelor of Arts in Communication and a double minor in Marketing and Business Administration. Visit Paul’s LinkedIn.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Ready to emerge stronger and transform your business post-pandemic? Contact us. We're here to help.