Webinar: 2023 Planning: How to Navigate Uncertainty and Plan for Growth

Webinar: 2023 Planning: How to Navigate Uncertainty and Plan for Growth

by | Aug 30, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, Events, Insights, Marketing Planning & Execution

Webinar: 2023 Planning: How to Navigate Uncertainty and Plan for Growth

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Is your business set up to sink or swim in 2023?

We’re all full of uncertainty as we map out the next year, but you don’t have to worry about drowning in doubt. With a solid plan and strategy in place, you can do more than just tread water. You can swim past the competition.

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You can wade through the uncertainty and find success despite the current climate.

With today’s rapidly changing business landscape, 2023 planning can feel paralyzing at worst and daunting at best. From rising inflation and operating costs, to employee retention and supply chain gaps—chances are you’re sitting down to plan for 2023 and finding yourself at a loss.

The good news is, planning for growth in 2023 doesn’t have to be overwhelming, stress provoking or confusing. With advice from the leading experts in business and marketing, you can equip yourself with the knowledge, tools and action steps to prepare yourself for an uncertain 2023 and position your business not just to tread water, but to swim faster and stronger than your bigger competitors.

Many businesses are actually still thriving and growing despite economic fears and challenges in the marketplace.

What’s their secret? We’ll let them tell you. Our network of business and marketing leaders shared their top challenges and best tips on navigating uncertainty. Our experts will discuss the trends and provide a roadmap to grow in 2023.

Watch  to learn how to apply it to your business.

Our Founder & CEO, Rajat Kapur and trusted industry CMOs Alan Gonsenhauser, Danielle Cantin and Jennifer Garcia who each bring 20+ years of business and marketing leadership, teach you:

  • How companies beat larger competitors with deeper pockets
  • How to plan (or even avoid!) the top challenges businesses face when planning for 2023
  • How to avoid common pitfalls that come up when planning for growth and change
  • How to take action and capitalize on the current trends and risks in the marketplace
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About Rajat Kapur

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

About Alan Gonsenhauser

Alan Gonsenhauser, Founder and Principal of Demand Revenue, is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership, CMO Executive Advisory and Coaching, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services.

About Danielle Cantin

Danielle Cantin is an award-winning creative, mentor, and strategic branding and marketing expert. She helps companies reconnect with the Soul of their Brand so they can uncover missing pieces and achieve the deeper brand alignment needed for ultimate profits and success. Honored with the Vanguard Award for Innovation in Communication and a Cannes honorable mention for her work with Mazda, Danielle is a lifelong seeker, bringing the highest tools and teachings to her clients so they can break through to the next level.

About Jennifer Garcia

Jennifer Garcia, CEO of Red Bamboo Marketing, brings a wealth of industry experience and an entrepreneurial spirit to lead an agency that blends marketing strategy, technology and creativity to drive genuine growth for clients. In her most recent role as Director of Marketing for Visual Lease (SaaS financial services), she drove 150% ARR growth during her tenure. She recently partnered with &Marketing to offer Interim / Fractional Marketing Leadership to growing businesses.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

by | Jun 10, 2022 | &Marketing U, Business & Marketing Strategy, Business Intelligence & Analytics, Events, Insights, Marketing Planning & Execution

Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

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You can steal your competitor’s online traffic without paying for Google ads

With detailed market intelligence and a solid content strategy, you can compete with your Goliath competitors for your buyers’ attention without spending all of your marketing budget on Google ads.

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Watch The Repeat

Your Bigger Competitors are Getting Tons of Traffic Online, But You Can Beat Them

75% of people don’t click beyond the first page of Google when they search for help or answers online. Your larger competitors are ranking first and second organically and have the biggest share of voice online. On top of that, it’s likely the content you are creating isn’t answering the questions or solving the problems your buyers and customers are experiencing.

These obstacles are preventing you from beating those competitors and getting your target customers to visit your site and see your offers instead might feel insurmountable (especially without paying for ads so you can skip the line).

The good news is, it is possible to level the playing field with strong SEO and content marketing, grounded in solid research.

Grow Your Online Traffic and Steal Your Competitors’ Share of Voice

Watch Founder & CEO, Rajat Kapur as he hosts our Head of Business Intelligence & Analytics, Paul Ferguson, and our Director of Content, Beth McDonough, for a jam-packed, interactive webinar. You will learn how to:

  • Win a bigger share of voice online by finding gaps in your competitor’s content and learn where your audience is going for information
  • Reach your ideal audience online without paying for ads
  • Identify which of your traditional competitors are doing well and discover others you didn’t think you had.
  • Steal clicks from your competitors (even those which are much larger with bigger budgets)
  • Reveal opportunities to expand your digital footprint
  • Reduce your marketing costs by finding inefficiencies in your current spend
  • Identify gaps within your content marketing strategy
  • Win Google by getting ahead of organic listing by utilizing SERP features
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Watch The Repeat

Proven Results

We have applied these methods to clients across industries and seen success:

Cello Cheese
Drug Rehab Facility
Services Franchise

About Rajat Kapur

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

About Paul Ferguson

Marketing Director Paul Ferguson helps clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies to effectively reach client’s desired audiences.

About Beth McDonough

As the Director of Content for &Marketing, Beth focuses on helping brands grow their business through personality driven, value-centric messaging and data-infused copywriting. The content department at &Marketing leverages SEO, analytics, proven marketing strategy, and compelling storytelling tactics to build brand awareness, attract, and convert new customers.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar: 2022 Planning: How to Develop a Strategy that Aligns with your Business Goals

Webinar: 2022 Planning: How to Develop a Strategy that Aligns with your Business Goals

by | Nov 1, 2021 | &Marketing U, Business & Marketing Strategy, Business Intelligence & Analytics, Events, Insights, Marketing Planning & Execution

Webinar: 2022 Planning: How to Develop a Strategy that Aligns with your Business Goals

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It’s often been said that failing to plan is planning to fail. This adage holds especially true in this current landscape of supply chain issues affecting most every sector, labor shortages, and an ever-changing social media environment.

Watch the 2022 Planning: How to Develop a Strategy that Aligns with your Business Goals Webinar led by Paul Ferguson, Steve Pepe, Tim Walters, Christine Miles, and Rajat Kapur

Watch our webinar to discover planning strategies for the coming year that align with your business goals while learning how to keep an eye on the ever-changing landscape and reinforcing proven business fundamentals.

In this information packed session, our team of experts discussed how to:

  • Discover real pervasive market needs in contrast to ‘one-off’ customer requests that can steal efficiencies in your business.
  • Learn how data can be fully leveraged to be a foundation for modern digital marketing and sales.
  • Garner the power of dynamic websites and the need for SEO that delivers high quality content that provides an influential community for your business.
  • Understand the importance of creating plans for long-term goals while acknowledging intermediate milestones achieved through a number of short-term activities.
  • Revisit the age-old pillars of listening to customers, asking the right questions, and knowing when to scale your team to achieve maximum results.
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About Paul Ferguson

Marketing Director Paul Ferguson helps clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies to effectively reach client’s desired audiences.

About Steve Pepe

Steven Pepe is a marketing expert who has studied more than 30 audiences over his marketing career. From pumpjacks to ultrasounds, his focus is on communicating value propositions that resonate for the B2B customer. He is the Vice President of Global Marketing for Oliver Healthcare, a leader in packaging for medical devices and pharmaceuticals.

About Tim Walters

Tim Walters is the founder and CEO of BoomCloud Consulting. Through his passion for sales and helping companies grow, he created BoomCloud to provide outsourced sales services for small to mid-sized businesses. His firm is expert in designing sales strategies to help grow, scale, and generate more revenue for their clients. Prior to this, Tim brings 12 years of successful B2B sales experience working for Sabre, IBM, ADP, and Nestle.

About Christine Miles

Christine Miles is the founder and owner of EQuipt, a consulting and training business for medium-sized to Fortune 100 corporations. Considered a world-renowned expert in the field of listening differently, Christine also hosts the number one business radio show on the East Coast, Executive Leaders Radio, and is the author of What Is It Costing You Not to Listen, and the co-author of The Art of the Nudge. Christine is the creator of The Listening PathTM, a game changing approach to transform how people listen, empathize, and understand.

About Rajat Kapur

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

 About &Marketing U

&Marketing U is a modern marketing course for busy solopreneurs and one-person marketing departments. This course provides all of the marketing tools, education, and accountability you need to grow your business, all in one place and for a fraction of the cost of hiring an agency or new employees.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: Keys to Authentic Social Selling on LinkedIn

Webinar Recap: Keys to Authentic Social Selling on LinkedIn

by | Sep 28, 2021 | Business & Marketing Strategy, Events, Insights

Webinar Recap: Keys to Authentic Social Selling on LinkedIn

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Although the game of building relationships has not changed, the rules have. In today’s highly competitive marketplace, many business relationships are formed online. The dominant social media lifeline for B2B professionals to build those relationships is LinkedIn.

LinkedIn grew to over 740 million active users in 2020, and in Q2 of 2021, their revenue increased 23% year over year. Also in the second quarter of this year, hours spent on LinkedIn doubled compared to 2020, indicating that the rise in popularity isn’t just a pandemic novelty, With the addition of features like LinkedIn Stories, the platform has grown beyond just a networking site to a full-blown social media platform.

Utilizing LinkedIn to build rapport and sell authentically through developing relationships, providing value, and gaining potential customer’s confidence can make you a leader in your field.

Bill McCormick of Social Sales Link has been teaching people like you how to grow their business by leveraging the power of LinkedIn for social selling so they can start more sales conversations. Bill joined &Marketing’s Founder and Managing Director, Rajat Kapur, for a webinar on “Keys to Authentic Social Selling on LinkedIn”.

Keys to Authentic Social Selling on LinkedIn

During this interactive webinar, Bill and Rajat talked about:

  • What exactly social selling is and why it’s important.
  • What selling authentically through social media is, and what it is not.
  • How to “earn” the right to have a conversation on LinkedIn.
  • How to build the know, like, trust factor with a new connection.

Catch the recap of “Keys to Authentic Social Selling on LinkedIn” below!

Watch Now
Download the Value-Centric LinkedIn Profile Checklist
 About Bill McCormick

Bill McCormick discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company. After successfully and consistently bringing on new clients by leveraging LinkedIn to build relationships and deliver value, he joined Social Sales Link as their CSO to teach others how to grow their businesses the way he grew theirs.

 About Rajat Kapur

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

 About &Marketing U

&Marketing U is a modern marketing course for busy solopreneurs and one-person marketing departments. This course provides all of the marketing tools, education, and accountability you need to grow your business, all in one place and for a fraction of the cost of hiring an agency or new employees.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: The Great Resignation 2021: Becoming an Employer of Choice

Webinar Recap: The Great Resignation 2021: Becoming an Employer of Choice

by | Aug 24, 2021 | Business & Marketing Strategy, Events, Insights

Webinar Recap: The Great Resignation 2021: Becoming an Employer of Choice

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“We’re hiring” is on the lips of almost every business person these days. As Forbes predicted in the Spring, The Great Resignation 2021 is well underway, with almost 40% of today’s workforce anticipated to resign from their jobs in search of a better position, continue their education, or to start a new career altogether.

Discovering ways to become an employer of choice can help you as this labor shortage is affecting almost every category of business and service sectors. While staffing appears to remain to be an issue in our world wracked with Covid concerns for the past year and a half, employers are looking for new strategies to attract and retain talent, who are looking for greater work-life balance through flexibility and opportunities to advance.

Does your business have what it takes to attract these employees? How can you brand your place of work as one that is enticing and inviting to a talented workforce?

Becoming an Employer of Choice

Watch our webinar, “Becoming an Employer of Choice”, led by expert Lauren Williams, founder of Workplace Harmony, and &Marketing founder and Managing Director, Rajat Kapur.

Watch Live Recording of The Great Resignation Now
Download the Company Culture Checklist
 About Lauren Williams

Lauren Williams began her career in finance 15 years ago working for Morgan Stanley and Waddell and Reed. She eventually developed a passion for people and culture and transitioned into Human Resources. In 2019, Lauren founded Workplace Harmony, a project based in-source Organizational Dynamics, Culture Strengthening and Employee Empowerment consulting practice. Lauren holds an undergraduate degree from West Chester University of Pennsylvania in Finance and Economics and a Master’s of Arts from Immaculata University in Organizational Effectiveness. On any given day you can find Lauren cooking, laughing and helping her husband find his keys, rapping loudly to 90’s hip-hop in her mom-mobile, and satisfying her addiction to retail therapy.

 About Rajat Kapur

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

 About &Marketing U

&Marketing U is a modern marketing course for busy solopreneurs and one-person marketing departments. This course provides all of the marketing tools, education, and accountability you need to grow your business, all in one place and for a fraction of the cost of hiring an agency or new employees.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: Cause Marketing and Strategic Philanthropy – A Differentiator in a Competitive Market – with Darren Sudman, Unless Agency, and Melissa Margis Kapur

Webinar Recap: Cause Marketing and Strategic Philanthropy – A Differentiator in a Competitive Market – with Darren Sudman, Unless Agency, and Melissa Margis Kapur

by | Jul 20, 2021 | Business & Marketing Strategy, Events, Insights

Webinar Recap: Cause Marketing and Strategic Philanthropy – A Differentiator in a Competitive Market – with Darren Sudman, Unless Agency, and Melissa Margis Kapur

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Humans are driven by feelings. So, if you want the consumer to remember your product or brand, they must be engaged and impassioned by the interaction with your company.

Gerald Zaltman

Professor of Business Administration Emeritus at the Harvard Business School; Executive Committee of Harvard University's Mind, Brain, and Behavior Interfaculty Initiative

In our post-pandemic world, companies of all sizes are navigating three key business challenges:

  • Rising customer expectations. 60% of customers prefer to buy from purpose-driven brands. 64% of consumers would buy or boycott a brand solely because of its social or political positioning
  • Employee turnover and retention. 71% of employees feel disconnected from their work, and 60% are open to a new job. Turnover costs the U.S. economy $30.5 billion per year.
  • Hyper-competitive marketplace. Brands are struggling to find a key differentiator, stay relevant, and ultimately drive business growth.

Many companies have turned to philanthropy and cause marketing, as they’ve proven to not only benefit communities, but also create better working environments, create a strong sense of collective purpose that drives employee satisfaction, and increase profits.

However, some brands have fallen short, often lacking strategy, intentionality, and authenticity.

Last week, &Marketing’s Community Relations and Philanthropic Lead, Melissa Margis Kapur, and Darren Sudman, CEO of Unless Agency, co-led an interactive webinar and Q&A exploring:

  • The whys and hows of cause marketing programs for small and medium-sized businesses (especially in today’s hyper-sensitive social marketplace)
  • The dos and donts of cause marketing, and how to ensure your cause fits your mission and the values of your customers
  • Ways to execute a cause marketing program with a limited budget
  • How to creatively tie-in public relations and social media to tell your story about your cause marketing program
  • Examples of executed successful campaigns

If you were unable to join the webinar live, we encourage you to check out the free recording at the link below!

 

Watch the Replay of the Cause Marketing Webinar
About the Speakers

 

Darren Sudman

Darren Sudman is founder and CEO of Unless Agency, a Philadelphia-based entity helping companies imagine and implement cause marketing campaigns. This endeavor is the culmination of a professional journey and personal tragedy. Darren began his career as a lawyer in 1995. In 2000, he joined the business unit at America Online (AOL) and, through the Helping Hands Initiative, saw what happened when a company embraced philanthropy. Later, Darren would help design and implement a cause marketing campaign at Advanta, which encouraged small business credit card holders to support entrepreneurs around the world by offering a match.

In 2012, Darren’s career path took a sharp turn. A few years earlier, his three month old son died, suddenly and unexpectedly. He and his wife co-founded Simon’s Heart, an organization to prevent sudden cardiac arrest and death in children, teens and young adults. After running it on nights and weekends for seven years, he assumed the role of Executive Director, where he created innovative and lifesaving initiatives, including cause marketing campaigns with The Philadelphia Flyers, Wheels Up, Speedo and Scrub Daddy.

Now, through Unless, Darren leverages his passion, purpose, and creativity for the benefit of other companies.

Melissa Margis Kapur

Melissa Kapur is the Community Relations & Philanthropy Lead at &Marketing. With a background in promotions, public relations and marketing, Melissa has been working on community-based marketing programs for 25 years. Her career has spanned small businesses, non-profits, and food retailers and manufacturers. Her specialty is crafting marketing events and public relations programs on a small budget.

About Unless Agency

Unless is a creative agency developed exclusively to connect companies and causes in a meaningful way through cause marketing, focused philanthropy, and mission building. We find a cause that aligns with your company, and then create a partnership that will differentiate you from the competition, and attract and retain the best talent.

About &Marketing U

&Marketing U is a modern marketing course for busy solopreneurs and one-person marketing departments. This course provides all of the marketing tools, education, and accountability you need to grow your business, all in one place and for a fraction of the cost of hiring an agency or new employees.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.