Business Intelligence & Analytics | Insights Are You Unknowingly Wasting Money on Google Ads? Written By andmarketing On June 30, 2020 Did you know companies waste thousands of dollars a year on the wrong keywords? According to Statista, Google’s ad revenue...
Business Intelligence & Analytics | Insights Content Marketing ROI: Are You Missing Out on Low-Cost Leads? Written By Paul Ferguson On June 26, 2020 Have you or your colleagues ever doubted content marketing and its ability to yield ROI through strategic search...
Business Intelligence & Analytics | Insights Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results Written By Paul Ferguson On May 14, 2020 These days, all the kids are using Paid Search, especially when you consider that businesses...
Business Intelligence & Analytics | Insights How We Used Business Intelligence to Save up to 33% on A Google Ads Budget for One of Our Clients in 30 Minutes Written By Paul Ferguson On May 5, 2020 You may have heard the buzz words, read the blogs, or even watched...
Business Intelligence & Analytics | Insights Looking Under the Hood: Why Marketing Transparency is Key to Small Business Growth Written By Tina Deprisco On April 16, 2020 During this unprecedented time, almost every business is evaluating their recurring expenses...
Business Intelligence & Analytics | Insights Keep Calm And Market On: 3 Marketing Tactics To Do During A Crisis Written By Paul Ferguson On March 20, 2020 In the midst of the corona-virus pandemic, companies— as they should be— are focused on taking care of their...
HOW THE COVIDVIRUS WILL CHANGE SAFETY AND PPE? Safety and PPE have been at the forefront for governments, health care systems and C-suites across the world. Wearing masks to significantly reduce the spread of COVID-19 has been highly recommend and even mandated. For your own personal protection gloves, hand sanitizers, using cleaning wipes and regular hand washing are essential. Occupational Safety and PPE will continue to be critical as the economy starts to open. A major discontinuity,...
&Marketing recently helped an established company craft the logo and brand identity for a new, separate endeavor using Storytelling & Branding. Business Challenge Summary &Marketing’s client, Freya Systems, is developing a new brand called Allvaldi as a launching pad for a product strategy separate from their base business. Allvaldi will commercialize web and mobile applications initially focused on the inspection and maintenance space for pipelines, infrastructure, and aviation,...
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