Business Intelligence & Analytics | General | Insights Google is Phasing Out the Broad Match Modifier Match Type Written By Sydney Thomas On February 24, 2021 Google’s roller coaster ride is at it again! In early February, advertisers opened their email only to be...
&Marketing U | Business & Marketing Strategy | Business Intelligence & Analytics | Events | General | Marketing Planning & Execution | Storytelling & Branding Webinar Recap: 10 Ways Solo Marketers Can Jumpstart their 2021 Marketing Written By...
Business & Marketing Strategy | Business Intelligence & Analytics | Insights | Marketing Planning & Execution How to Improve Your Google Search Ranking in 5 Simple Steps Written By Dexter Burgess On December 4, 2020 Search engine optimization is an...
Business Intelligence & Analytics | Insights What You Need to Know About the New Google Analytics 4 Written By &Marketing On November 10, 2020 Google recently released Google Analytics 4 (GA4), the next iteration of Google’s powerful analytics and measurement...
Business Intelligence & Analytics | Insights Do Reviews Affect Local SEO? Written By &Marketing On October 7, 2020 Do reviews help drive traffic to your site and increase local SEO results? A simple and important question. The short answer: Yes, they do. For a...
Business Intelligence & Analytics | Insights Are You Unknowingly Wasting Money on Google Ads? Written By &Marketing On June 30, 2020 Did you know companies waste thousands of dollars a year on the wrong keywords? According to Statista, Google’s ad...
Years ago, I developed what I believed was an innovative sales prospecting and marketing approach by strategically targeting a small wish list of potential dream clients with a highly personalized campaign. I identified the top decision makers in those firms to receive a series of targeted, integrated marketing direct mail pieces and email communications that incorporated highly-focused, customized, and personalized messaging that addressed the client’s pain points, passions, and hobbies. If...
Business Challenge Summary A cutting-edge healthcare technology company (BUDDI.AI), whose target audience includes C-level healthcare executives, was poised for major growth in 2021. However, they were playing in a fragmented competitive landscape that would require them to creatively “break through the noise” in order to build and maintain brand awareness, drive lead generation, and achieve tangible results. To become a true thought leader and partner of choice in the industry, they needed to...
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