Business Intelligence & Analytics | Insights Do Reviews Affect Local SEO? Written By &Marketing On October 7, 2020 Do reviews help drive traffic to your site and increase local SEO results? A simple and important question. The short answer: Yes, they do. For a...
Business Intelligence & Analytics | Insights Are You Unknowingly Wasting Money on Google Ads? Written By &Marketing On June 30, 2020 Did you know companies waste thousands of dollars a year on the wrong keywords? According to Statista, Google’s ad...
Business Intelligence & Analytics | Insights Content Marketing ROI: Are You Missing Out on Low-Cost Leads? Written By Paul Ferguson On June 26, 2020 Have you or your colleagues ever doubted content marketing and its ability to yield ROI through strategic search...
Business Intelligence & Analytics | Insights Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results Written By Paul Ferguson On May 14, 2020 These days, all the kids are using Paid Search, especially when you consider that businesses...
Business Intelligence & Analytics | Insights How We Used Business Intelligence to Save up to 33% on A Google Ads Budget for One of Our Clients in 30 Minutes Written By Paul Ferguson On May 5, 2020 You may have heard the buzz words, read the blogs, or even watched...
Business Intelligence & Analytics | Insights Looking Under the Hood: Why Marketing Transparency is Key to Small Business Growth Written By Tina Deprisco On April 16, 2020 During this unprecedented time, almost every business is evaluating their recurring expenses...
Congratulations! If you are reading this, you have taken the first step in executing a strategy to grow your customer reviews. You start receiving emails for your Google My Business (GMB) account that customers are raving about your work. That’s great! Though you may want to take a moment to celebrate, don’t forget the most important step: RESPOND TO THE REVIEW! The importance and benefits of responding to customer reviews are endless, so let’s just focus on a few key reasons you need to...
&Marketing recently helped an established company craft the logo and brand identity for a new, separate endeavor using Storytelling & Branding. Business Challenge Summary &Marketing’s client, Freya Systems, is developing a new brand called Allvaldi as a launching pad for a product strategy separate from their base business. Allvaldi will commercialize web and mobile applications initially focused on the inspection and maintenance space for pipelines, infrastructure, and aviation,...
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