How SaaS Businesses Can Benefit from a Fractional CMO

How SaaS Businesses Can Benefit from a Fractional CMO

How SaaS Businesses Can Benefit from a Fractional CMO

Adaptability and strategic marketing are the keys to success in the fast-paced arena of Software as a Service (SaaS). As SaaS companies strive to navigate the complexities of a competitive market, the role of a Chief Marketing Officer (CMO) becomes increasingly significant. However, not every SaaS business can afford or needs a full-time CMO. This is where the concept of a SaaS fractional CMO comes into play – offering expertise and leadership without the commitment of a full-time executive. In this blog, we’ll cover how SaaS businesses can reap substantial benefits from employing a fractional CMO and ensure their marketing strategies are not just effective, but also aligned with business goals and budget constraints.

What is a CMO in SaaS?

A fractional CMO is like a seasoned marketing guru who lends their skills part-time or on a contract. Unlike a traditional, all-in CMO, these pros juggle multiple companies, bringing a variety of experiences and know-how.

Here’s what they do:

  • Strategic Planning: A fractional CMO typically begins by assessing current marketing strategies, identifying gaps, and forming a comprehensive plan that aligns with your objectives and resources.
  • Brand Development: They play a critical role in shaping and maintaining your brand identity, ensuring it resonates with the target audience and stands out in the market.
  • Market Research and Analysis: Staying in the know of market trends, customer needs, and what the competition is up to is crucial for a SaaS business. Your fractional CMO has this covered.
  • Digital Marketing Oversight: Given how much SaaS relies on digital channels, they’ve got an eye on strategies from SEO to content marketing, social media, and more.
  • Performance Metrics and Analysis: They set the key metrics and crunch the numbers to see how well the strategies are working, making smart, data-backed decisions to optimize performance.

What is the difference between a CMO and a fractional CMO?

The big difference is in the job setup and what they cover. A full-time CMO is all in with one company, heading up the marketing department. A fractional CMO, on the other hand, is your part-time marketing wizard, working with different clients on a contract. They’re like a strategy and execution sidekick for businesses that aren’t up for the cost and commitment of a full-time CMO. Plus, they often work remotely and tailor their services to each client’s unique needs.

When should a SaaS business choose a fCMO over a CMO?

For SaaS companies, particularly startups and small to medium-sized enterprises, a fractional CMO is an attractive option when you need expertise and leadership at the highest level. They offer the perfect mix of flexibility and specialized skills for growth and an edge in the market.

Deciding between a full-time CMO and a fractional one depends on your business stage, budget, and specific needs. A full-time CMO is more integrated but pricier, while a fractional CMO brings a kaleidoscope of experiences from various industries, offering fresh, innovative insights.

What is the average rate for a fractional CMO?

The price tag for a fractional CMO can swing based on their know-how, the job’s scope, and how long you need them. Typically, you’re looking at anything from $5,000 to $20,000 a month. But remember, rates can vary. Now, let’s see why this is a smart financial move.

Cutting Costs Without Cutting Corners

A full-time CMO usually means a hefty salary and benefits package. But with a fractional CMO, you’re just paying for what you need, trimming down costs big time. This setup lets SaaS businesses manage their budgets more effectively without missing out on marketing expertise.

Flex Your Budget

Hiring a fractional CMO means you can shift money around to where it’s needed most. You’re not locked into C-Suite level overhead, so funds can flow into development, customer support, or sales. This flexibility is key for SaaS businesses in growth or market shifts, letting you adapt your resource allocation on the fly.

Other Perks of Outsourcing a CMO

Scalability and Flexibility

Scalability is often a key concern for SaaS businesses, and a fractional CMO offers the perfect blend of scalability and flexibility in marketing operations. A fractional CMO can scale their involvement based on the company’s growth stage, providing more support during expansion phases and less when things are more on cruise control. The flexible nature of a fractional CMO’s engagement means they can quickly adapt to new market trends, shifts in business strategy, or changes in budget allocations—which often happen within a SaaS company trying to grow alongside rapid technological change.

Focused Strategy and Execution

The concentrated effort a fractional CMO brings to a SaaS business can also lead to more effective and efficient marketing execution. Fractional CMOs can devote their time to developing and refining marketing strategies, rather than getting bogged down in the day-to-day operations often encountered in full-time roles. With their extensive experience, fractional CMOs can implement high-impact strategies quickly and efficiently, maximizing the return on investment. Being somewhat removed from the internal dynamics of the company, a fractional CMO can provide unbiased, objective insights.

Getting started with a SaaS fractional CMO

Our team is all about matching SaaS businesses with the perfect fractional CMO. We dig into your setup, audience, products or services, and goals to find the right match from our extensive bench. Each partnership is unique, tailored to leverage our expertise for your company’s maximum potential. There is no one-size-fits-all partnership, and we are committed to taking the time to strategize an approach that leverages our fCMO expertise to help your SaaS company reach its highest potential.

Ready to learn more? Download our fCMO overview here, and fill out the form below to talk to our team.

Are you facing challenges of your own in generating leads and meeting your business’s growth goals?

We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.

About &Marketing:

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

How a Fractional CMO Can Alleviate CEO Burnout

How a Fractional CMO Can Alleviate CEO Burnout

How a Fractional CMO Can Alleviate CEO Burnout

In the fast-paced world of business, executive leaders often find themselves caught in a whirlwind of responsibilities, decisions, and expectations. The relentless demands of modern leadership can take a toll, leading to burnout that not only affects individual well-being but also damages organizational performance. However, amidst the chaos, there is a practical solution: the fractional Chief Marketing Officer (fCMO).

Executive burnout is a pervasive issue across industries, stemming from the pressure to drive growth, innovate, and navigate constantly changing market conditions often pushing leaders to the brink of exhaustion. In fact, a recent survey shows an alarming 70% of executives are considering leaving their workplace. As stress mounts and work-life balance disintegrates, the consequences can be dire, ranging from decreased productivity and creativity to compromised decision-making and mental health concerns.

Do CEOs get burnout?

Yes, CEOs can experience burnout. Despite their high level of responsibility and authority, CEOs are not immune to the stress and pressures that can lead to burnout. Factors contributing to CEO burnout may include long working hours, high levels of responsibility, constant decision-making, managing complex organizational challenges, and maintaining the balance between professional and personal life. Burnout in CEOs can manifest as physical and emotional exhaustion, reduced performance, detachment, and a feeling of ineffectiveness. It’s important for CEOs, like any other professionals, to manage stress, delegate tasks when possible, and ensure they have a supportive network and balance in their lives to prevent burnout.

What are the signs of burnout in leadership?

Executive burnout can have profound effects on businesses, impacting organizational performance, culture, and sustainability. Here are some key ways in which executive burnout can affect business:

  • Decreased Productivity and Performance: Exhausted leaders may struggle to focus, make decisions, and execute tasks effectively, resulting in missed deadlines, decreased output, and subpar results.
  • Compromised Decision-Making: Fatigued leaders may resort to short-term fixes or avoid making decisions altogether, leading to indecisiveness, stagnation, and missed opportunities.
  • Increased Risk of Errors and Mistakes: Whether it’s overlooking critical details, misinterpreting data, or making rash decisions, burnout can heighten the risk of costly errors that impact the bottom line
  • Decline in Innovation and Creativity: Burnout stifles creativity and innovation, hindering the organization’s ability to adapt, evolve, and stay ahead of the competition.
  • Increased Turnover and Talent Drain: Burnout can contribute to high turnover rates among executive ranks, as exhausted leaders seek greener pastures or opt for early retirement. The loss of experienced talent not only disrupts continuity and leadership stability but also incurs recruitment and onboarding costs.
  • Reputational Damage: Executive burnout can tarnish the organization’s reputation, both internally and externally. When leaders are visibly struggling or make poor decisions due to burnout, it undermines confidence in their leadership abilities and erodes trust with stakeholders, including employees, customers, investors, and partners.

Executive burnout poses a significant threat to business performance, culture, and sustainability. Addressing burnout requires a proactive approach that prioritizes the well-being of leaders, fosters a culture of support and resilience, and implements strategies to mitigate the risk of burnout across the organization.

How to overcome burnout for a CEO

An Innovative Solution: The Fractional CMO (fCMO)

A unique and creative solution to executive burnout is the fractional CMO. Unlike traditional full-time executives, fCMOs provide on-demand expertise and strategic guidance to organizations on a part-time basis. This innovative model not only alleviates the burden on existing leadership but also brings a wealth of specialized knowledge and fresh perspectives to the table with your budget in mind.

One of the primary advantages of fCMOs is their ability to offer targeted support precisely where it’s needed most. Whether it’s devising a comprehensive marketing strategy, optimizing digital channels, or spearheading transformative initiatives, these seasoned professionals bring years of experience and industry-specific expertise to your organization. By tapping into their skills on a fractional basis, organizations can access top-tier talent without the overhead costs and long-term commitments associated with full-time hires.

The team of fractional CMOs that we partner with offers a flexible and scalable solution that adapts to evolving business needs. Whether it’s launching a new product, entering a new market, or navigating a crisis, organizations can leverage fCMOs to augment their leadership team on-demand, without the constraints of traditional hiring cycles.

Executive leadership burnout is a pressing issue that demands an innovative solution. Fractional CMOs offer a compelling remedy, providing organizations with access to top-tier talent, targeted expertise, and flexible support when they need it most. Learn more about fractional CMO services with &Marketing and contact us today to discuss what adding a fCMO could do to help your business grow without burning your C-suite out.

Are you facing challenges of your own in generating leads and meeting your business’s growth goals?

We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.

About &Marketing:

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Why Your Business Might Need a Digital Transformation

Why Your Business Might Need a Digital Transformation

Why Your Business Might Need a Digital Transformation

Countless small and mid-sized companies are using outdated or uncoordinated digital marketing strategies that result in wasted time and money. If you’re still not on social media, have not segmented the audiences on your email list, or are throwing proverbial spaghetti in the general direction of digital platforms—you might be due for a digital transformation. From getting a sense of what a digitally transformed business can look like to understanding exactly which transformative elements will work for you, the bottom line is this: digital transformation will help you make every effort (and dollar) count. Understanding how to embark on a digital transformation for your business has the power to massively uplevel the kind of goals you’re able to reach.

What is “digital transformation”?

Digital transformation is when an established business makes the switch from either traditional marketing or uncoordinated digital marketing to strategic implementation of online or digital methods to meet the needs of an evolving market.

The key word here is “strategic”. The transition to digital requires more than just moving existing methods online. It’s about a thoughtful approach, one that a seasoned marketing leader, like a fractional CMO, often subtly navigates. Digital transformation is increasingly necessary in our technological marketplace because if you aren’t evolving, you’re falling behind (hello AI!). Implementing a digital transformation of some kind in your business has the power to increase productivity while reducing labor costs, improve customer experience, drive innovation, and keep you ahead of your competition.

What are the 4 Ps of digital transformation?

  1. Platform: The foundation of impactful digital transformation lies in modern digital platforms. Cloud technologies, for instance, provide the necessary agility and scalability. The right leadership subtly ensures the integration of existing systems into these new platforms, enabling businesses to maximize their digital ecosystems. This includes selecting tools for collaborative work and efficient CRM systems, an area where a strategic marketing perspective can be invaluable.
  2. People: At the core of digital transformation are the people who drive it. Cultivating a culture of digital innovation and establishing effective processes are critical, and often benefit from the guiding hand of experienced leadership. Ensuring the right talent in strategic roles, perhaps guided by a marketing leader’s insights, is crucial for effective change management.
  3. Project: Digital transformation projects aim to deliver improved customer experiences through relevant and engaging offerings. Involving customers early on and using digital project management tools are key. Here, input from a marketing leadership perspective can be instrumental in aligning these projects with customer needs and market trends.
  4. Process: Revising operational processes is a vital step in digital transformation. Streamlining these processes for efficiency often requires a blend of technological understanding and customer-focused strategy, areas where a fractional CMO’s expertise can make a significant impact.

What are the most common types of digital transformation?

Digital transformation encompasses a wide range of initiatives, but most can be categorized into several common types. These transformations are typically aimed at improving efficiency, customer experience, and competitiveness in a rapidly evolving digital landscape. Here are some of the most common types:

  • Business Process Transformation: This involves reimagining and streamlining business processes to enhance efficiency, reduce costs, and improve service delivery. It often includes automating manual processes, adopting new technologies like AI and machine learning for data processing, and implementing digital workflows. Here, fCMOs often start with website optimization and SEO as part of digitizing marketing processes. You want to ensure every page of the company’s website serves a distinct purpose and contributes towards the overarching goal. This holistic approach, combined with a targeted SEO strategy, can significantly enhance online visibility and customer engagement.
  • Domain Transformation: This type extends a business’s reach into new digital sectors or domains. Companies might venture into entirely new digital markets or integrate digital technologies into traditional offerings to create new opportunities. As companies enter new digital markets, multi-channel marketing becomes crucial.
  • Cultural/Organizational Transformation: This transformation focuses on changing the company culture and organizational structure to be more agile, data-driven, and customer-centric. It often requires a shift in mindset at all levels of the organization, encouraging innovation, collaboration, and a willingness to adapt to change. fCMOs contribute to cultural shifts by advocating for and implementing modern, multi-channel marketing strategies. This helps in fostering a culture that appreciates the nuances of diverse digital platforms, driving a more innovative and adaptable marketing approach within the organization.
  • IT Transformation: This involves modernizing the IT infrastructure and capabilities to support digital business needs. It can include moving to cloud computing, adopting new software development practices like DevOps, and enhancing data security and compliance capabilities. In modernizing IT infrastructure, the role of the fCMO often includes ensuring that the marketing technology stack is optimized and integrated with the overall digital infrastructure, particularly in areas like website functionality and multi-channel marketing tools.
  • Data Transformation: Focusing on the way a company collects, stores, manages, and utilizes data. This often involves big data technologies, data analytics, and implementing systems for real-time data processing and analysis to drive decision-making.

Each type of digital transformation has its unique challenges and opportunities, and many companies will engage in multiple types of transformation simultaneously or sequentially as part of their digital strategy.

Determining where to start for your business

Digital transformation is a strategic imperative that extends beyond marketing, encompassing every aspect of business operations. It requires thoughtful leadership that understands the importance of integrating modern technologies, fostering a culture of innovation, and focusing on customer-centric processes. As businesses navigate this journey, the role of strategic leadership, including guidance from experienced marketing professionals, becomes indispensable in steering these initiatives towards success.

Which area of digital transformation to start with depends on an array of factors like company size, marketing goals, current campaign development, and staff capacity. The only one-size-fits-all suggestion we have is to work with a feasible end goal in mind, set a date, and start small. Our fractional CMOs are literal pros at digital transformation for companies and strategies of all sizes. Reach out today and get matched with the perfect fractional CMO to guide your business to game-changing digital transformation.

Are you facing challenges of your own in generating leads and meeting your business’s growth goals?

We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.

About &Marketing:

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Revolutionizing Marketing Leadership Podcast: Insights to Fractional Executive Roles

Revolutionizing Marketing Leadership Podcast: Insights to Fractional Executive Roles

Revolutionizing Marketing Leadership Podcast: Insights to Fractional Executive Roles

Recently, I had the opportunity and privilege of being featured on the IMpluse podcast with industry expert Prateek Panda as part of a series discussing fractional executive roles and strategic marketing leadership within medium to large-sized startups and established companies. When you have time during your commute or while you walk the dog, give the full episode a listen. Below is a bit of a highlight reel of what I shared.

Why Fractional CMO?

I started &Marketing almost 8 years ago to serve middle market companies with an outsourced marketing department. As that has grown and evolved, a common thread I noticed was a huge need for marketing strategy and leadership. After looking around I realized that there was a gap in the market on both the offer side to the prospect/client and for the Fractional themselves. So we created a better one.

We started to focus on fractional CMOs in late 2022, and it has made all the difference in our business as well as the businesses we partner with.

What Makes a Successful Marketing Leader?

Here’s a snapshot of those key ingredients for success, the kind that’s making waves in the industry:

  • Crafting the Big Picture with a Dash of Agility: It’s not just about laying down those long-term plans; it’s about being nimble enough to dance with the ever-changing tunes of the market. A top-tier marketing leader blends foresight and flexibility seamlessly.
  • Being a Customer Whisperer: Getting into the customer’s headspace, understanding their beats and rhythms – that’s the heart of it all. It’s about creating strategies that resonate on a personal level with your audience.
  • Making Decisions Fueled by Data: It’s like being a detective, where every clue (data point) leads you closer to solving the case (nailing your strategy). Making calls based on what the numbers are telling you – that’s the name of the game.
  • Acting the Part of a Maestro: Leading a marketing team is like conducting an orchestra. It’s about getting all the different instruments (team members) to play in harmony so it resonates across the entire company.
  • Having Digital Savvy with a Conscience: Today’s marketing maestro has to be fluent in the language of digital but also stay true to the ethical core. It’s about using tools not just for their flashiness but for their ability to genuinely connect and engage.

In essence, it’s about being that visionary who can look through the lens of the customer, crunch the numbers, lead with heart and purpose, and constantly innovate while staying true to ethical marketing roots.

Challenges and Rewards of Being a Fractional CMO

Being a good marketing leader is the baseline, but most fractionals don’t realize how hard it is to actually create a business for themselves from scratch. You’re now selling and delivering a service where YOU are the product. That’s hard for many marketing people in particular because it’s a different skill.

Outside of the challenges though, there are always rewards in this unique role. When a fractional CMO partnership is done right, you’ll feel like a part of a strong executive leadership team. Fractional CMOs are brought on because their expertise is desperately needed at that time, meaning they get to be the hero of the story in many ways—that’s fulfilling.

Benefits of Joining &Marketing as a fCMO

Our fCMOs enjoy a multitude of benefits by partnering with &Marketing. Some of the most impactful ones are:

  • Inbound qualified (and vetted) leads
  • Community of like-minded experts
  • Tools & tips, coaching, advice
  • Assistance in negotiating deals
  • Offload all paperwork and invoicing to our staff
  • Transparency and as little drama as possible

How &Marketing is Different from Similar Agencies

  1. We are not captive – meaning we don’t sign any agreements that prevent you from getting leads from other sources or take a cut from leads we don’t bring in.
  2. We qualify leads before our community sees them. You know they are looking for a fractional before you talk to them.
  3. We help you negotiate the deal. Having someone in your corner makes a significant difference.

One of my proudest professional accomplishments so far is seeing this Fractional trend and pivoting our resources toward making it successful. It will be interesting to see where it goes!

The team at &Marketing is at the forefront of bringing the highest quality of AI tools to our partners as well. Being able to leverage AI to take marketing to the next level is the next frontier in our field, and we are doing that every day with our partners and clients.

I encourage you to make some time to listen to the podcast episode to get a full picture of what’s going on in the field of factional executives right now. Plus, I tell a great story about my biggest professional failure and share which influencer I would choose to have lunch with. (My answer might surprise you!)

For any questions or to get more details about fractional CMOs, please reach out!

Are you facing challenges of your own in generating leads and meeting your business’s growth goals?

We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.

About &Marketing:

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

The Key to Pre- and Post-Acquisition Success in Private Equity Marketing

The Key to Pre- and Post-Acquisition Success in Private Equity Marketing

The Key to Pre- and Post-Acquisition Success in Private Equity Marketing

&Marketing, and marketing, outsourced marketing strategy

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The Key to Pre- and Post-Acquisition Success in Private Equity Marketing

And Why More Firms are Outsourcing to a Team of Digital Experts to Do It

In the ever-evolving world of marketing, it can be hard to keep up. But when you’re investing your time and money into a new company, you don’t have the luxury of ‘figuring it out as you go.’ Today’s complex digital ecosystem poses new challenges and opportunities that require fresh, independent perspectives and data-driven decisions. And in order to create a strategy that connects, engages, and inspires the right audiences in the right places, you need to put in the work initially.

That’s where an outsourced private equity marketing team comes in — equipping you with a team of experts led by a seasoned executive to own the creation and execution of your entire strategy. Curious how it works? Here’s everything you need to know about developing and deploying a private equity marketing strategy that will ensure a successful future for your portfolio company.

What is Private Equity Marketing?

Private equity marketing is more than just having a digital presence; it’s translating a deep understanding of your portfolio company’s customers, your competition, and your market into an actionable plan that positions you for faster growth and long-term success. So whether a private equity firm is looking for pre-acquisition advisory or post-acquisition planning, it all starts with a digital deep dive to uncover the truth behind the numbers and get clarity into the investment. Without it, your long-term private equity marketing strategy will be built on a precarious foundation.

Once that strategy is built, the next step is execution. This means preparing all the necessary marketing materials, creating digital assets and deploying on predetermined platforms, monitoring performance, and reporting on all established KPIs. Having a private equity digital marketing team that is not only expertin the necessary platforms and tools, but also understands how to build content that informs, inspires, and excites makes all the difference. These experts will blend bold creativity with sharp practicality to ensure the best results from your campaign, offering full transparency and guidance into the results to help you make effective adjustments along the way.

Finally, having a full team that brings these two phases together – strategy & execution – seamlessly is another major component to a successful private equity marketing strategy. This is why more and more firms are relying on outsourced marketing services that provide both a Fractional CMO to lead their digital due diligence and a team of digital marketing experts to see it through to fruition. This dynamic eliminates the risk involved in adding another point of responsibility which requires additional handoffs and external communication.

Why Do I Need Private Equity Marketing Services?

While pursuing a new acquisition, there are a handful of common problems that private equity firms may face:

  • The emergence of new trends or changes in the market that impact the portfolio company’s business model
  • The current marketing team lacks the experience or leadership to successfully bring the company into the digital age
  • The company is underperforming against its competitors and targets
  • The company needs a fresh outlook and executive-level insights into the company’s processes, commercial tactics, and strategy
  • The company’s marketing has been merely a part-time effort up until this point
  • The firm wants to accelerate the company’s growth post-acquisition and needs someone to lead those efforts
  • The company has strong executive leadership in place but needs a team of digital marketing experts to execute

What to Look for in an Outsourced Private Equity Marketing Team

Outsourced private equity marketing services offer a more flexible and efficient way to get your portfolio company on the right track, so that when it is ready to hire full-time people, it will have solid processes in-place. An experienced agency will help make the transition a lot more seamless by developing the right organizational structure and hiring the right people for long-term success.

Here’s what you should look for in a private equity digital marketing team:

  • Full Strategy & Execution with a Fractional Mindset
    • The ability to provide pre- or post-acquisition advisory through hybrid or on-demand models, allowing you to delegate full responsibility in only the areas you need it most.
  • Battle-Tried & ROI-driven Leadership
    • A fCMOs that brings proven experience both on the agency side and in leading a strategy to the creation and execution of your growth plan
  • Digital Expertise
    • A digital-first CMOs and marketing teams that are seasoned experts in practical execution to help you maximize the best solutions for growth in today’s digital age.
  • Personalized CMO Selection
    • The chance to meet and interview your potential fCMO and digital marketing team prior to your commitment, so you can find the right fit for your niche offering, industry, and goals.
  • A Flexible Engagement
    • An engagement that is flexible, or “on-demand,” allowing you to navigate the important phases of the acquisition with support that’s on your terms.

To learn more about the benefits of outsourcing your private equity marketing services, or how &Marketing can help take your private equity digital marketing strategy to the next level, contact us today.

 

About the Authors

As the Founder & CEO of &Marketing (www.and-marketing.com), Raj and his team strive to provide growing businesses unparalleled marketing strategy and execution services. Raj has more than two decades of experience in B2B and B2C marketing, sales, & strategy. He has led nearly 100 high-profile marketing strategy projects for Global 100, mid-sized clients, and SMBs, plus over a decade with General Electric and General Mills. He is a sought-after advisor and facilitator, with experience across five continents. He is known for bringing the best of ‘big company’ marketing and strategy to smaller companies without the baggage, his bias for practical implementation, and his unrelenting customer focus.

Are you facing challenges of your own in generating leads and meeting your business’ growth goals?

We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.

The Benefits of Working with a Minority Business Enterprise (MBE)

The Benefits of Working with a Minority Business Enterprise (MBE)

The Benefits of Working with a Minority Business Enterprise (MBE)

&Marketing, and marketing, outsourced marketing strategy

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We’re happy to announce that &Marketing is officially certified as an MBE (Minority Business Enterprise) through the National Minority Supplier Development Council (NMSDC)!

These certifications are increasingly essential for credibility and validation in today’s business climate. Additionally, many organizations have Diversity, Equity, and Inclusion procurement requirements (or preferences). There are a variety of benefits of working with an MBE, so let’s break those down.

What Does It Mean to be MBE Certified?

An MBE certification means the business is primarily owned by an individual who is a minority and has applied for and received a minority-owned business certificate from the NMSDC. Minority group members are United States citizens who are Asian-Indian, Native American, Black, Asian-Pacific, and Hispanic. Ownership by minority individuals means the minority individuals own at least 51% or, in the case of a publicly owned business, one or more such individuals own at least 51% of the stock.

The Benefits of Working with an MBE

Partnering with a certified MBE offers many benefits and opportunities, like allowing you to tap into new perspectives and fresh takes. It can also help your business grow and help your company culture evolve toward more diversity and inclusion. Here are some more specifics about the benefits of working with an MBE:

Tax Incentives

The U.S. government offers many state and federal tax incentives, breaks, and rebates to organizations that partner with MBEs. In addition, MBEs themselves are eligible for tax liability reduction for projects funded by state and federal grants and loans.

Additional Revenue

In addition to maximizing your profit margin through tax incentives, you can expand your client base to a larger demographic. With 23 affiliate nationwide regional councils and over 1,450 corporate members like Goldman Sachs, Coca-Cola, and FedEx, the NMSDC helps connect over 12,000 certified MBEs to an extensive network of corporate members looking to meet diversity spend requirements. NMSDC certification for programs designed to help eliminate barriers to participation in public-sector contracts is accepted by 17 states and 25 cities. Most states have specific targets and set aside contracts just for MBEs.

Many NMSDC and MBE-related events and conferences also bring other MBEs and larger organizations together around the U.S. to help both expand their networks. In addition, many MBEs are well-connected to other local businesses and can access training programs, mentorship programs, and workshops that allow them to bring more innovative strategies and cost savings measures to your business.

Showing Support for Diverse Communities

Partnering with an MBE helps you foster diversity and support minority communities. It allows your organization to build a more diverse clientele. It brings insight that can help you offer that clientele even more value. MBEs offer innovation that can help you stand out from your competitors, and they can help your business with brand recognition and community outreach so you can help strengthen the community you do business in.

Interested in Partnering with an MBE?

If you have an opportunity that requires MBE certification, don’t hesitate to contact us! We are excited to use our unique viewpoint to help organizations meet their diversity spending requirements, support more diverse communities, drive more revenue, and innovate in their industry. To learn more about how we can help you drive long-term success, contact &Marketing today.

About the Authors

As the Founder & CEO of &Marketing (www.and-marketing.com), Raj and his team strive to provide growing businesses unparalleled marketing strategy and execution services. Raj has more than two decades of experience in B2B and B2C marketing, sales, & strategy. He has led nearly 100 high-profile marketing strategy projects for Global 100, mid-sized clients, and SMBs, plus over a decade with General Electric and General Mills. He is a sought-after advisor and facilitator, with experience across five continents. He is known for bringing the best of ‘big company’ marketing and strategy to smaller companies without the baggage, his bias for practical implementation, and his unrelenting customer focus.

Content Specialist Kim Steinmetz helps brands and thought leaders discover and develop their unique voice and tone while establishing authority on a topic through compelling messaging and copywriting. An accomplished writer and marketer with over a decade of experience, Kim is well-versed in both B2C and B2B content.

Are you facing challenges of your own in generating leads and meeting your business’ growth goals?

We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.