&‘s Story

Your business is successful for a reason. 

&Marketing was created to help growing businesses unleash their powers and reach their full potential.

How do you, a leader in a company aiming to disrupt the status quo, compete against the biggest industry players when you have far fewer resources?

You out-execute them. You become faster and more nimble. You focus harder. You pivot more quickly.

While the big guys are asleep at the wheel and you’re driving the bus, you need a partner to help you accomplish those dreams.

At &Marketing, we have assembled an outsourced marketing department based on our team’s diverse set of experiences and expertise that provides growing businesses with the support they know they need but can’t afford.

We give you what you need, when you need it — delivered with flexibility, transparency, and jargon-free language. No drama, just marketing to help you reach your goals.

THE PROBLEM

Growing companies don’t have $1M to spend on a marketing department

Most growing businesses can’t afford an entire modern marketing department (which costs at least $1M). The typical solution is to hire an individual marketer or two— often part-time— who either doesn’t have the skillset or the bandwidth to think strategically and execute all the work.

Most outsourced marketing firms:

  • Don’t offer services that fit within the budgets of growing businesses.
  • Charge premium prices and demand high retainers to support high-end offices, tech, and design.
  • Can’t provide the senior level direction needed to identify the marketing tactics that will work to meet each business’s unique goals.
  • Don’t fully understand how growing companies operate, make decisions at the highest level, and have constantly changing day-to-day priorities.
  • Think more like a group of marketers and less like a business owner.
  • Only have a few marketing aces up their sleeves instead of being a jack of all marketing trades.
  • Don’t provide full transparency on what’s working, what’s not, and how a company’s dollars are being spent.

Most strategy and consulting firms or “fractional CMOs” don’t execute the work themselves. They’re not willing to get their hands dirty in the marketing mud.

Most staffing firms don’t think about what happens after a marketing role is filled. It’s a one and done relationship.

THE SOLUTION

A modern outsourced marketing department that empowers you to focus on what you do best

Growing businesses like yours are usually born because of a great product, an opening in a market niche, or because the founders have incredible domain expertise. These are all comfort zones.

But as you look to grow or scale, those initial boundaries and comfort zones have to be expanded beyond what you know you’re good at. This requires you to figure out 1) what to do and 2) how to execute the work.

Your growing business needs access to diverse disciplines and a variety of skill sets that don’t exist in any single human.

These include:

  • Business Strategy
  • Market Research
  • Social Media
  • Paid Search
  • Email Marketing
  • Branding & Graphic Design
  • Copywriting & Content Marketing
  • Search Engine Optimization
  • PR & Events
  • Web Development
  • eCommerce
  • Business Intelligence & Analytics

What’s up with the ampersand?

The “&” in &Marketing symbolizes the partnership we strive to build with our client’s organization. Yes, we bring marketing expertise, but we don’t make outlandish claims to ”dominate the market” or “10x your sales.” That level of hyperbole is impossible to attain without first understanding core business challenges and building a sound strategy and execution plan within the context of your industry and your company.

Click the boxes to see how we strive to be different from “most marketing agencies:

MOST MARKETING AGENCIES

Stick to the scope! Send a ‘change order.’

&MARKETING DIFFERENCE

Are our activities achieving your goals? If not, let’s change the activities.

MOST MARKETING AGENCIES

We know what works!

&MARKETING DIFFERENCE

We want to understand the fundamentals of your business first, from messaging to revenue goals.

MOST MARKETING AGENCIES

Let’s win an award!

&MARKETING DIFFERENCE

We want you to be the hero of your own business. Let’s achieve your goals together.

MOST MARKETING AGENCIES

Our ‘agency culture’ is important.

&MARKETING DIFFERENCE

An &Marketing person should feel like one of your employees.

MOST MARKETING AGENCIES

Let’s speak in unintelligible jargon to make ourselves sound smart.

&MARKETING DIFFERENCE

We can explain the latest marketing trends in a way that drives clarity, not confusion.

MOST MARKETING AGENCIES

Let’s make sure we hit our retainer minimums.

&MARKETING DIFFERENCE

Let’s be flexible based on an evolving understanding of your business and what’s working at any given moment.

MOST MARKETING AGENCIES

Let’s increase monthly billing.

&MARKETING DIFFERENCE

Here’s what I’d do if I were spending my own money.

MOST MARKETING AGENCIES

We know how to do (insert digital marketing tactic really well) – this will definitely work!

&MARKETING DIFFERENCE

We’re not always sure what will work. But we will ensure our tactics match your strategic vision & concrete goals and adjust accordingly.

&’S SERVICES

Let’s grow your business through:

BUSINESS & MARKETING STRATEGY

Align your marketing strategy with the unique needs of your business with our ongoing support and comprehensive advice.

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BUSINESS INTELLIGENCE & ANALYTICS

Drive your marketing and business decisions using a roadmap rooted in data, not doubt that wastes time and money.

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Storytelling & Branding
Tap into the power of data-driven story through the understanding of your audience’s identity, struggles, and your place as their guide to success.

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Marketing Planning & Execution

Have access to one point of contact with a finger on the pulse of every project and timeline to ensure efficiency and aligned urgency.

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Contact &Marketing for a Free Consultation

THE ABC’S OF &MARKETING

Want to know more about us?

In “The ABCs of &Marketing,” for each letter of the alphabet, we chose one word or phrase that represents our &Marketing story in a significant way.

Case Studies:

Case Study: Lab Distributor

Case Study: Lab Distributor

Our client partner is a distributor of industrial equipment with over 15 years of experience. Just prior to engaging &Marketing, they had rebranded and launched a new website. As a smaller company swimming in a sea of dominant, larger distributors, their...

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