Business & Marketing Strategy | Insights Why You Need to Respond to Every Customer Review Written By &Marketing On October 23, 2020 Congratulations! If you are reading this, you have taken the first step in executing a strategy to grow your customer reviews....
Business & Marketing Strategy | Insights 2 Big Reasons Not to Pay an Agency Based on Percentage Spend Written By &Marketing On October 5, 2020 Agencies use all kinds of methods to determine how much to charge your business for managing your paid advertising....
Business & Marketing Strategy | COVID Marketing | Events Prepared for the New Normal? How Businesses Can Emerge Stronger Post-Pandemic with Rajat Kapur Written By &Marketing On September 22, 2020 “It is not the strongest of species that survive, nor the most...
Business & Marketing Strategy | Insights Leveraging the Power of LinkedIn to Work For You: Tips and Tricks to Optimize your LinkedIn Presence Written By &Marketing On September 16, 2020 New social media platforms are introduced all the time, but they...
Business & Marketing Strategy | COVID Marketing | Insights Post-Pandemic Readiness Assessment: Will Your Business Emerge Stronger after COVID-19? Written By &Marketing On August 24, 2020 The COVID-19 global pandemic has impacted businesses far and wide, and...
Business & Marketing Strategy | Insights Top 10 (+2) Book Recommendations for Startups & Entrepreneurs Written By Rajat Kapur On August 19, 2020 I often get requests for book recommendations for those who are in a career transition, considering starting their...
Congratulations! If you are reading this, you have taken the first step in executing a strategy to grow your customer reviews. You start receiving emails for your Google My Business (GMB) account that customers are raving about your work. That’s great! Though you may want to take a moment to celebrate, don’t forget the most important step: RESPOND TO THE REVIEW! The importance and benefits of responding to customer reviews are endless, so let’s just focus on a few key reasons you need to...
&Marketing recently helped an established company craft the logo and brand identity for a new, separate endeavor using Storytelling & Branding. Business Challenge Summary &Marketing’s client, Freya Systems, is developing a new brand called Allvaldi as a launching pad for a product strategy separate from their base business. Allvaldi will commercialize web and mobile applications initially focused on the inspection and maintenance space for pipelines, infrastructure, and aviation,...
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