Business & Marketing Strategy | Insights Why You Should View Marketing as an Investment, Not an Expense Written By Rajat Kapur On August 27, 2021 Rethinking marketing: why is marketing a good investment? It’s an age-old struggle for marketing people convincing...
Business & Marketing Strategy | Events | Insights Webinar Recap: The Great Resignation 2021: Becoming an Employer of Choice Written By &Marketing On August 24, 2021 “We’re hiring” is on the lips of almost every business person these days. As Forbes predicted...
Business & Marketing Strategy | Insights Webinar Recap: Cause Marketing and Strategic Philanthropy – A Differentiator in a Competitive Market – with Darren Sudman, Unless Agency, and Melissa Margis Kapur Written By &Marketing On July 20, 2021...
Business & Marketing Strategy | Insights Sending LinkedIn Invites to Strangers: Is There Protocol? Written By &Marketing On July 9, 2021 The pandemic has forever changed how people network, with digital networking becoming mainstream. And nowhere has this been...
Business & Marketing Strategy | Insights Leveraging Marketing Tech to Streamline Your Marketing Just Got Easier – With &Marketing U Written By Dexter Burgess On July 7, 2021 As you grow your business, it’s likely one thing has become clear — you need a...
Business & Marketing Strategy | Insights Growing Your Business Through Social Media and Paid Ads Just Got Simpler With &Marketing U Written By &Marketing On June 7, 2021 As we begin to shift our mindset toward a post-pandemic world, it’s becoming clear...
Rethinking marketing: why is marketing a good investment? It’s an age-old struggle for marketing people convincing others in their business Is marketing an expense or an investment? While many business leaders view marketing an expense, there’s an opportunity for marketers to reframe the conversation and illustrate how marketing is an investment. What's the difference? I recently met with a prospect who is struggling to show the senior management of her mid-market B2B company that the...
Business Challenge Summary A healthcare technology company (BUDDI AI) whose target audience is C-level healthcare executives was poised for major growth in 2020. However, they recognized they needed to enhance their digital presence to raise brand awareness and generate leads. Like many growing businesses, they did not have the time or resources to hire an internal marketing team to drive strategy. Instead, they enlisted &Marketing’s help to grow brand awareness and drive leads. Due to the...
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