How To Get Buy-In From Stakeholders for Your Content Marketing Strategy Written By Kim Steinmetz Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep...
The 6 Biggest Marketing Trends Entering 2023 Written By Rajat Kapur As I speak to business owners + marketing leaders, I’m always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation,...
How to Calculate ROAS to Support Your Business Analytics Strategy Written By Advertising campaigns cost money, and many companies need help understanding their Return On Investment (ROI) or Return On Ad Spend (ROAS). Most often, this is from a need for proper tracking...
Digital Advertising in an Economic Uncertainty Written By Sydney Thomas When the economy takes a turn for the worse, it seems like everything is tanking. Less money is coming into your business, and everyone is rightfully concerned. Companies go into survival mode and...
3 Ways Business Intelligence Strategy Influences Business Success Written By Big data is hard to collect, organize, and view at scale, but you know you need it to compete in today’s growing digital landscape.The way you’re analyzing data now is likely a time-eating...
Calculating and Allocating a Marketing Budget Made Easy Written By Marketing budgets vary drastically by industry and there’s no one single formula to perfect budgeting. Even within the same industry, each business has its own nuisances—like company structure, goals,...
Recent Comments