&Marketing U | Business & Marketing Strategy | Business Intelligence & Analytics | Events | Insights | Marketing Planning & Execution Webinar: 2022 Planning: How to Develop a Strategy that Aligns with your Business Goals Written By Dexter Burgess On...
Business & Marketing Strategy | Events | Insights Webinar Recap: Keys to Authentic Social Selling on LinkedIn Written By &Marketing On September 28, 2021 Although the game of building relationships has not changed, the rules have. In today’s highly competitive...
Business & Marketing Strategy | Insights Why You Should View Marketing as an Investment, Not an Expense Written By Rajat Kapur On August 27, 2021 Rethinking marketing: why is marketing a good investment? It’s an age-old struggle for marketing people convincing...
Business & Marketing Strategy | Events | Insights Webinar Recap: The Great Resignation 2021: Becoming an Employer of Choice Written By &Marketing On August 24, 2021 “We’re hiring” is on the lips of almost every business person these days. As Forbes predicted...
Business & Marketing Strategy | Events | Insights Webinar Recap: Cause Marketing and Strategic Philanthropy – A Differentiator in a Competitive Market – with Darren Sudman, Unless Agency, and Melissa Margis Kapur Written By &Marketing On July 20,...
Business & Marketing Strategy | Insights Sending LinkedIn Invites to Strangers: Is There Protocol? Written By &Marketing On July 9, 2021 The pandemic has forever changed how people network, with digital networking becoming mainstream. And nowhere has this been...
On September 29, 2021 Google announced major updates to its search engine platform and Search Engine Result Page (SERP) features coming in the weeks and months ahead. Like most things in life, Google is ever evolving their platforms to offer users the best experience and help them easily discover the most relevant information while searching. While the user benefits greatly, many businesses must learn to adapt their content and SEO strategies in order to take advantage of the latest and...
Business Challenge Summary A cutting-edge healthcare technology company (BUDDI.AI), whose target audience includes C-level healthcare executives, was poised for major growth in 2021. However, they were playing in a fragmented competitive landscape that would require them to creatively “break through the noise” in order to build and maintain brand awareness, drive lead generation, and achieve tangible results. To become a true thought leader and partner of choice in the industry, they needed to...
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