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Strategic leadership for moments that matter. Marketing Growth.Transformation.Results.Acceleration.ROI.AnalysisAccountabilityAdvisory

We help businesses accelerate success in the midst of massive change.

Your Business Has Changed. Has Your Marketing Kept Up?

When your business is navigating change, pressure, or a major growth target, you don’t have time to babysit marketing or test another tactic. You may already have people, agencies, technology, and plenty of activity. But when no one pulls it all together, growth gets harder than it should be.

  • Fragmented strategies that don’t ladder up to real business goals
  • Endless opinions and dashboards, but no clarity on what actually matters
  • Lack of bandwidth to validate, align, and execute across teams
  • The marketing strategy isn’t clearly connected to profitable growth.
  • Teams and vendors are busy, but no one is accountable for the outcome.

There’s a better way to lead through high-stakes moments. When tomorrow is changing quickly,  yesterday’s approach is no longer good enough.

The Right Expertise for Your Real Problem 

There’s no point buying a marketing solution before you know what’s wrong. We start by getting to the truth of the situation, then bring the right combination of expertise to help you move forward. Our three core capabilities work together or independently to meet you where you are in your growth cycle.

  • Unbiased Analysis: Quantitative and qualitative research, plus real-world judgment to find out what customers want, where growth is getting stuck, and which opportunities are worth pursuing. 
  • Relentless Accountability: Senior embedded marketing leadership that takes responsibility for the long term profitable growth trajectory of the business. We help set priorities, direct teams and agencies, and oversee implementation. 
  • Senior Level Advisory: Even beyond the marketing department, independent counsel for CEOs and boards facing consequential decisions (especially when the answer isn’t obvious or comfortable), with a focus on long term value creation.

Whether you need someone to own the outcome or sharpen your strategy, we’ll meet you where you are.

Strategic Senior Marketing Leadership When it Counts Most

We specialize in senior marketing leadership for growth-minded companies navigating massive transition and transformation. No bloated agency retainers, jargon-filled reports, or endless marketing “activities” that go into a black hole with no results. With &Marketing you get:

  • Fractional CMOs with deep experience in your kind of challenge
  • Customized consulting engagements that drive clarity and direction
  • Senior specialists selected for the specific challenges your business needs to solve

Whether you need someone to own the outcome or sharpen your strategy, we’ll meet you where you are.

We Get Results Because We’ve Been Where You Are.

If your company isn’t facing significant change or ambitious growth expectations, we’re probably not your firm. We’re selective because we do our best work when the stakes are high and business as usual won’t cut it. It’s also why our clients get experienced decision-makers, not a revolving door of people learning on their dime.

  • 20+ years or more experience across senior talent
  • Clients stay with us 2x longer than the industry average
  • 98% satisfaction on our Fractional CMO engagements
  • Almost all work comes from referrals and repeat business

We promise our leaders have fired more marketing agencies than you. Don’t just take our word that we’re different. See what our clients have to say:

What Our Clients Think 

“I’ve worked with &Marketing for a little over a year. The team there is super knowledgeable and helpful and they’ve created a community of dedicated fractional chief marketing officers (fCMOs) who are working across a myriad of client engagements. Both B2B and B2C companies leverage the team &Marketing covering a myriad of industries – everything from flooring to roofers and mining to aerospace. One of the things that makes &Marketing special is that they don’t just play matchmaker between client companies and the right fCMO. They also invest in ongoing education for their fCMOs to make sure they all stay at the top of their game. They’re a great team and I’m happy I found them!”
Bruce M.
“The team at &Marketing not only identifies the type of assignments that seasoned CMOs want to pursue, but they are also a very strong and reliable partner every step of the way through to the completion of the engagement. It has been refreshing to align with a team with the expertise, consistency, and positive attitudes as at &Marketing. The work is always challenging as a fCMO, but having them and the community of fCMOs behind me makes a world of difference.”
Bruce H.
“Being part of &Marketing has been awesome. I’ve been in the community long enough now that I feel like I’m really starting to get to know the other members. The monthly community calls have become a wonderful opportunity for catching up, connecting, and meeting newer members. It feels good to be part of such a friendly and supportive group of other fCMOs, and it’s great to have a go-to curated network of vetted people for recommendations.”
Jennifer Q.
“I’d spent my entire career in corporate marketing, setting strategy, leading teams, building brands, generating leads, supporting sales and improving customer experiences.  But I couldn’t shake the idea that there are many companies out there that have finite resources but still need strategic, practical and tactical marketing leadership on an interim basis.  That’s where Raj Kapur and &Marketing comes in.  Raj and team clearly have their finger on the pulse of the need and opportunity and how a strong stable of fractional marketing leaders can help smaller but growing companies go from good to great. I’ve been a member of the team of marketers for the past year, participated in a number of opportunities and found the processes, thinking and support offered by Raj and team to be very customer-centric…for the client customer and the fractional CMO customer. “
Ron W.
Working as a fractional CMO can be both energizing and isolating. Many of us are more interested in doing great work for our clients than focusing on business development. I think of &Marketing like a business development team integrated into my organization, always working in the background to bring me more opportunities. Plus, having access to the &Marketing fCMO network is the icing on the cake. I have a group I can tap into whenever I need an outside perspective.
Tracy S.
“&Marketing is a great partner, especially if you are new to fractional marketing. Raj and team have a great process in place to ensure the pipeline is full of prospective clients and guide you through the proposal process. Additionally, &Marketing invests in their bench through educational and peer sharing monthly meetings.”
Andrea G.
The variety and range of resources &Marketing provides its roster of fractional CMOs helps me stay ahead of the game and informed of the forces currently shaping the world of marketing. What really sets &Marketing apart, though, is the community they’ve built. I’m connected with a network of exceptional marketing leaders, each bringing their own expertise to the table – from performance marketing and demand generation to brand development and product lifecycle management. Looking ahead, I’m excited to see how &Marketing will continue to innovate and support fractional CMOs like me.
Shawna M.

Your Next Chapter Deserves Better Than Marketing as Usual.

If the business is changing and marketing isn’t keeping pace, you don’t need another vendor promising more activity. You need an experienced partner who will tell you what’s working, challenge what isn’t, and help you move forward with confidence.

Let’s talk about where you want to go and what’s standing in the way.