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3 Reasons You Should Join Our Education Program in the New Year to Enhance Your Small Business Marketing

3 Reasons You Should Join Our Education Program in the New Year to Enhance Your Small Business Marketing

by &Marketing | Oct 30, 2020 | General, Insights

3 Reasons You Should Join Our Education Program in the New Year to Enhance Your Small Business Marketing Written By On When we launched the pilot program for the &Marketing Education Program a few weeks ago, we knew the challenges “one person marketing...
Why You Need to Respond to Every Customer Review

Why You Need to Respond to Every Customer Review

by &Marketing | Oct 23, 2020 | Business & Marketing Strategy, Insights

Why You Need to Respond to Every Customer Review Written By On Congratulations! If you are reading this, you have taken the first step in executing a strategy to grow your customer reviews. You start receiving emails for your Google My Business (GMB) account that...
Do Reviews Affect Local SEO?

Do Reviews Affect Local SEO?

by &Marketing | Oct 7, 2020 | Business Intelligence & Analytics, Insights

Do Reviews Affect Local SEO? Written By On Do reviews help drive traffic to your site and increase local SEO results? A simple and important question. The short answer: Yes, they do. For a longer explanation how, keep reading… As a local business, you are always...
2 Big Reasons Not to Pay an Agency Based on Percentage Spend

2 Big Reasons Not to Pay an Agency Based on Percentage Spend

by &Marketing | Oct 5, 2020 | Business & Marketing Strategy, Insights

2 Big Reasons Not to Pay an Agency Based on Percentage Spend Written By On Agencies use all kinds of methods to determine how much to charge your business for managing your paid advertising. One of these methods is to take a certain percentage of what you’re spending...
Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

by &Marketing | Oct 1, 2020 | COVID Marketing, Events, Marketing Planning & Execution

Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig Written By On With the end of the year quickly approaching, it’s time for businesses to evaluate 2020 performance metrics. While...

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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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