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3 Reasons You Should Join Our Education Program in the New Year to Enhance Your Small Business Marketing

3 Reasons You Should Join Our Education Program in the New Year to Enhance Your Small Business Marketing

by &Marketing | Oct 30, 2020 | General, Insights

General | Insights 3 Reasons You Should Join Our Education Program in the New Year to Enhance Your Small Business Marketing Written By &Marketing On October 30, 2020 When we launched the pilot program for the &Marketing Education Program a few weeks ago, we...
Why You Need to Respond to Every Customer Review

Why You Need to Respond to Every Customer Review

by &Marketing | Oct 23, 2020 | Business & Marketing Strategy, Insights

Business & Marketing Strategy | Insights Why You Need to Respond to Every Customer Review Written By &Marketing On October 23, 2020 Congratulations! If you are reading this, you have taken the first step in executing a strategy to grow your customer reviews....
Do Reviews Affect Local SEO?

Do Reviews Affect Local SEO?

by &Marketing | Oct 7, 2020 | Business Intelligence & Analytics, Insights

Business Intelligence & Analytics | Insights Do Reviews Affect Local SEO? Written By &Marketing On October 7, 2020 Do reviews help drive traffic to your site and increase local SEO results? A simple and important question. The short answer: Yes, they do. For a...
2 Big Reasons Not to Pay an Agency Based on Percentage Spend

2 Big Reasons Not to Pay an Agency Based on Percentage Spend

by &Marketing | Oct 5, 2020 | Business & Marketing Strategy, Insights

Business & Marketing Strategy | Insights 2 Big Reasons Not to Pay an Agency Based on Percentage Spend Written By &Marketing On October 5, 2020 Agencies use all kinds of methods to determine how much to charge your business for managing your paid advertising....
Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

by &Marketing | Oct 1, 2020 | COVID Marketing, Events, Marketing Planning & Execution

COVID Marketing | Events | Marketing Planning & Execution Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig Written By &Marketing On October 1, 2020 With the end of the year...

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    Google is Phasing Out the Broad Match Modifier Match Type

    Google’s roller coaster ride is at it again! In early February, advertisers opened their email only to be surprised with Google’s latest update. In a bold move, Google Ads is removing one of the most popular keyword match types. Starting now, Google will begin...
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    10 Things to Add to Your 2021 Content Marketing Strategy

    Content marketing is one of the most effective ways to build brand awareness, gain trust and traffic, and convert new customers. If you aren’t leveraging this tactic in 2021, it’s time to rethink your marketing approach and see where you can incorporate content. We’re...
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    6 Ways to Tell Your Sales Training is Stale

    We have learned many times over the years that the collaboration between sales and marketing is critical. When it’s working, communication is strong and results are aligned. When it’s not, fingers are pointed, blame is cast, and the business suffers. With that in...
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