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Relationship Marketing Through the Pandemic

Relationship Marketing Through the Pandemic

by Rajat Kapur | Dec 14, 2020 | Business & Marketing Strategy, COVID Marketing, General, Insights, Marketing Planning & Execution

Business & Marketing Strategy | COVID Marketing | General | Insights | Marketing Planning & Execution Relationship Marketing Through the Pandemic Written By Rajat Kapur On December 14, 2020 The chaos of 2020 has led many businesses to assess how well their...
Top 10 (+2) Book Recommendations for Startups & Entrepreneurs

Top 10 (+2) Book Recommendations for Startups & Entrepreneurs

by Rajat Kapur | Aug 19, 2020 | Business & Marketing Strategy, Insights

Business & Marketing Strategy | Insights Top 10 (+2) Book Recommendations for Startups & Entrepreneurs Written By Rajat Kapur On August 19, 2020 I often get requests for book recommendations for those who are in a career transition, considering starting their...
Case Study: Using Webinar Marketing To Drive Sales

Case Study: Using Webinar Marketing To Drive Sales

by Rajat Kapur | Jun 25, 2020 | Business & Marketing Strategy, Case Studies

Case Study: Using Webinar Marketing To Drive Sales  A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets:  88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
How Small & Medium-Sized Businesses Can Survive and Thrive in The Post-Coronavirus Environment

How Small & Medium-Sized Businesses Can Survive and Thrive in The Post-Coronavirus Environment

by Rajat Kapur | Apr 27, 2020 | Business & Marketing Strategy, COVID Marketing, Insights

Business & Marketing Strategy | COVID Marketing | Insights How Small & Medium-Sized Businesses Can Survive and Thrive in The Post-Coronavirus Environment Written By Rajat Kapur On April 27, 2020 Introduction It goes without saying that businesses around the...
When To Consider Outsourcing Your Marketing Department

When To Consider Outsourcing Your Marketing Department

by Rajat Kapur | Mar 25, 2020 | Business & Marketing Strategy, Insights

Business & Marketing Strategy | Insights When To Consider Outsourcing Your Marketing Department Written By Rajat Kapur On March 25, 2020 Some businesses like to keep their marketing departments in-house. For example, many big companies can afford to hire a full...
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    8 Tips for Generating PR for Small Businesses

    Have you ever wondered how stories surrounding companies, leaders, or business topics get covered by the news media? No matter how it gets communicated to you - via TV, social media, or online news - it’s likely that whatever news you’re consuming was strategically...
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    5 Marketing Strategies To Try In 2021

    As we learned in 2020, what worked before isn’t always going to be what continues to drive results. Modern marketing was flipped on its head when COVID-19 swept the world last year. As the months have gone on, we have learned to pivot where we need to, lean in where...
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    The Six Essentials Startups Need Most When Seeking Investment

    Start-ups seeking new investors, regardless of the level of investment, need to better understand what drives individual investors or venture capital firms. Around 65% of venture capital backed businesses fail to get a positive return on capital (ROIC) for investors....
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