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The 6 Biggest Marketing Trends Entering 2023

The 6 Biggest Marketing Trends Entering 2023

by Rajat Kapur | Dec 22, 2022 | Business & Marketing Strategy, Insights

The 6 Biggest Marketing Trends Entering 2023 Written By Rajat Kapur As I speak to business owners + marketing leaders, I’m always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation,...
Why is Marketing Important? The Value Marketing Offers Your Business

Why is Marketing Important? The Value Marketing Offers Your Business

by Rajat Kapur | Jun 2, 2022 | Business & Marketing Strategy, Insights, Marketing Planning & Execution, Storytelling & Branding

Business & Marketing Strategy | Insights | Marketing Planning & Execution | Storytelling & Branding Why is Marketing Important? The Value Marketing Offers Your Business Written By Rajat Kapur On June 2, 2022 From building brand awareness, ensuring...
Why You Should View Marketing as an Investment, Not an Expense

Why You Should View Marketing as an Investment, Not an Expense

by Rajat Kapur | Aug 27, 2021 | Business & Marketing Strategy, Insights

Why You Should View Marketing as an Investment, Not an Expense Written By On Rethinking marketing: why is marketing a good investment? It’s an age-old struggle for marketing people convincing others in their business Is marketing an expense or an investment? While...
Creating Our Core Values: The &Marketing All-Time Hits

Creating Our Core Values: The &Marketing All-Time Hits

by Rajat Kapur | Mar 29, 2021 | General, Insights, Storytelling & Branding

Creating Our Core Values: The &Marketing All-Time Hits Written By On Culture Eats Strategy For Breakfast Peter Drucker I’ve been known to share sentiments like, “It’s not what we do, it’s how we do it” and “it’s a great...
Relationship Marketing Through the Pandemic

Relationship Marketing Through the Pandemic

by Rajat Kapur | Dec 14, 2020 | Business & Marketing Strategy, COVID Marketing, General, Insights, Marketing Planning & Execution

Relationship Marketing Through the Pandemic Written By On The chaos of 2020 has led many businesses to assess how well their marketing strategies translate during a pandemic. We’ve spent a good deal of time walking through this in our marketing during a pandemic blog...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
Read More

How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings has become more effective. It’s not enough anymore to simply share the logical reasons why your brand has something special to offer. To cut through the noise of today’s oversaturated markets, you also need to weave emotion and...
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&Marketing Case Study: Using Organic SEO to Increase Brand Awareness in Saas Marketing

Business Challenge Summary RB Solutions is a B2B point of sale software service, focusing on the pool and spa and chimney and hearth industries. In late 2019, RB began looking to further its overall awareness in the marketplace and generate leads to advance new business initiatives. More specifically, RB wanted to improve their SEO and develop a longer-term content strategy. At the time, RB already had a blog in place, but they believed those posts were not being leveraged effectively or seen...
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