Business & Marketing Strategy | Insights Top 10 (+2) Book Recommendations for Startups & Entrepreneurs Written By Rajat Kapur On August 19, 2020 I often get requests for book recommendations for those who are in a career transition, considering starting their...
Case Study: Using Webinar Marketing To Drive Sales A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets: 88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
Business & Marketing Strategy | COVID Marketing | Insights How Small & Medium-Sized Businesses Can Survive and Thrive in The Post-Coronavirus Environment Written By Rajat Kapur On April 27, 2020 Introduction It goes without saying that businesses around the...
Business & Marketing Strategy | Insights When To Consider Outsourcing Your Marketing Department Written By Rajat Kapur On March 25, 2020 Some businesses like to keep their marketing departments in-house. For example, many big companies can afford to hire a full...
Insights | Marketing Planning & Execution “Free Advice is Worth The Price” – How to Find Advice You Can Trust For Your Growing Business Written By Rajat Kapur On February 14, 2020 As a business owner or a senior leader in a growing company,...
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