Business & Marketing Strategy | Insights Why You Should View Marketing as an Investment, Not an Expense Written By Rajat Kapur On August 27, 2021 Rethinking marketing: why is marketing a good investment? It’s an age-old struggle for marketing people convincing...
General | Insights | Storytelling & Branding Creating Our Core Values: The &Marketing All-Time Hits Written By Rajat Kapur On March 29, 2021 Culture Eats Strategy For Breakfast Peter Drucker I’ve been known to share sentiments like, “It’s...
Business & Marketing Strategy | COVID Marketing | General | Insights | Marketing Planning & Execution Relationship Marketing Through the Pandemic Written By Rajat Kapur On December 14, 2020 The chaos of 2020 has led many businesses to assess how well their...
Business & Marketing Strategy | Insights Top 10 (+2) Book Recommendations for Startups & Entrepreneurs Written By Rajat Kapur On August 19, 2020 I often get requests for book recommendations for those who are in a career transition, considering starting their...
Case Study: Using Webinar Marketing To Drive Sales A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets: 88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
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