Google’s roller coaster ride is at it again! In early February, advertisers opened their email only to be surprised with Google’s latest update. In a bold move, Google Ads is removing one of the most popular keyword match types. Starting now, Google will begin gradually including broad modified match (BMM) type behavior into their new version of phrase match. By July 2021, Google will have finished phasing out the use of the broad match modifier match type, and they will act solely as the new...
As a seasoned career and executive coach who launched his own operation after 25 years at Johnson & Johnson, Ken Sher understands the dilemma well. After deciding to leverage his expert coaching and leadership skills to help people find their next job opportunity, Ken realized he needed to sharpen his marketing skills to grow his business. Like so many solopreneurs, Ken struggled to find enough time in his day to keep up with the ever-changing digital marketing trends and tools. He...
