Rethinking marketing: why is marketing a good investment? It’s an age-old struggle for marketing people convincing others in their business Is marketing an expense or an investment? While many business leaders view marketing an expense, there’s an opportunity for marketers to reframe the conversation and illustrate how marketing is an investment. What's the difference? I recently met with a prospect who is struggling to show the senior management of her mid-market B2B company that the...
Business Challenge Summary A healthcare technology company (BUDDI AI) whose target audience is C-level healthcare executives was poised for major growth in 2020. However, they recognized they needed to enhance their digital presence to raise brand awareness and generate leads. Like many growing businesses, they did not have the time or resources to hire an internal marketing team to drive strategy. Instead, they enlisted &Marketing’s help to grow brand awareness and drive leads. Due to the...
