As we begin to shift our mindset toward a post-pandemic world, it’s becoming clear that the pivot to relying more heavily on digital marketing efforts is here to stay. Leveraging online tactics like organic social media and paid ads to build awareness, drive customer engagement, and generate sales can feel paralyzing and overwhelming to those with a small team and a tight budget. On the surface, organic social and paid ads might feel simple — you show up, show off what you have to offer, and...
Business Challenge Summary A healthcare technology company (BUDDI AI) whose target audience is C-level healthcare executives was poised for major growth in 2020. However, they recognized they needed to enhance their digital presence to raise brand awareness and generate leads. Like many growing businesses, they did not have the time or resources to hire an internal marketing team to drive strategy. Instead, they enlisted &Marketing’s help to grow brand awareness and drive leads. Due to the...
