Humans are driven by feelings. So, if you want the consumer to remember your product or brand, they must be engaged and impassioned by the interaction with your company.Now, more than ever, brands are looking for opportunities to volunteer their time or donate to causes. But is that enough in today’s social climate? An Edleman study found that 64% of consumers around the world would buy or boycott a brand solely because of its position on a social or political issue. As they put it, consumers...
Business Challenge Summary A healthcare technology company (BUDDI AI) whose target audience is C-level healthcare executives was poised for major growth in 2020. However, they recognized they needed to enhance their digital presence to raise brand awareness and generate leads. Like many growing businesses, they did not have the time or resources to hire an internal marketing team to drive strategy. Instead, they enlisted &Marketing’s help to grow brand awareness and drive leads. Due to the...
