Have you ever wondered how stories surrounding companies, leaders, or business topics get covered by the news media? No matter how it gets communicated to you - via TV, social media, or online news - it’s likely that whatever news you’re consuming was strategically placed there by a public relations professional. PR can be a powerful tool in the communication toolbox to establish credibility, build trust with and engage your audience, create brand recognition, and position your company and its...
&Marketing recently helped an established company craft the logo and brand identity for a new, separate endeavor using Storytelling & Branding. Business Challenge Summary &Marketing’s client, Freya Systems, is developing a new brand called Allvaldi as a launching pad for a product strategy separate from their base business. Allvaldi will commercialize web and mobile applications initially focused on the inspection and maintenance space for pipelines, infrastructure, and aviation,...
