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Our Top Five Tips for Tackling Social Media in 2021

Our Top Five Tips for Tackling Social Media in 2021

by &Marketing | Jan 27, 2021 | Business & Marketing Strategy, Insights, Marketing Planning & Execution

Our Top Five Tips for Tackling Social Media in 2021 Written By On 2020 was an eventful year, for better or worse, and to say it changed the way we communicate with other people is an understatement. Although we don’t know what to expect this year, we do know that it...
Key Workplace Safety Trends Into 2021

Key Workplace Safety Trends Into 2021

by &Marketing | Jan 12, 2021 | Icon Investment Partner, Rahul Kapur

Key Workplace Safety Trends Into 2021 Written By &Marketing On HOW THE COVIDVIRUS WILL CHANGE SAFETY AND PPE? Safety and PPE have been at the forefront for governments, health care systems and C-suites across the world. Wearing masks to significantly reduce the...
8 Tips for Generating PR for Small Businesses

8 Tips for Generating PR for Small Businesses

by &Marketing | Jan 12, 2021 | Business & Marketing Strategy, General, Insights, Marketing Planning & Execution

8 Tips for Generating PR for Small Businesses Written By On Have you ever wondered how stories surrounding companies, leaders, or business topics get covered by the news media? No matter how it gets communicated to you – via TV, social media, or online news...
5 Marketing Strategies To Try In 2021

5 Marketing Strategies To Try In 2021

by &Marketing | Jan 12, 2021 | Business & Marketing Strategy, General, Insights, Marketing Planning & Execution

5 Marketing Strategies To Try In 2021 Written By On As we learned in 2020, what worked before isn’t always going to be what continues to drive results. Modern marketing was flipped on its head when COVID-19 swept the world last year. As the months have gone on, we...
The Six Essentials Startups Need Most When Seeking Investment

The Six Essentials Startups Need Most When Seeking Investment

by &Marketing | Jan 5, 2021 | Business & Marketing Strategy, General, Insights, Marketing Planning & Execution

The Six Essentials Startups Need Most When Seeking Investment Written By On Start-ups seeking new investors, regardless of the level of investment, need to better understand what drives individual investors or venture capital firms. Around 65% of venture capital...

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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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