Are You Unknowingly Wasting Money on Google Ads? Written By On Did you know companies waste thousands of dollars a year on the wrong keywords? According to Statista, Google’s ad revenue amounted to almost 134.81 billion U.S. dollars in 2019. The story that often...
Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky Written By On How is your business plan adjusting post-pandemic? If you don’t know yet, ask yourself these two questions: How well have I adjusted my...
Content Marketing ROI: Are You Missing Out on Low-Cost Leads? Written By On Have you or your colleagues ever doubted content marketing and its ability to yield ROI through strategic search engine optimization (SEO)? Or, perhaps you’re already a believer, as you’ve...
Case Study: Using Webinar Marketing To Drive Sales A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets: 88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare Written By On I was working in the nonprofit industry when the 2008 recession hit. If your nonprofit organization was like the ones I was working with, you probably didn’t feel the...
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