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Are You Unknowingly Wasting Money on Google Ads?

Are You Unknowingly Wasting Money on Google Ads?

by &Marketing | Jun 30, 2020 | Business Intelligence & Analytics, Insights

Business Intelligence & Analytics | Insights Are You Unknowingly Wasting Money on Google Ads? Written By &Marketing On June 30, 2020 Did you know companies waste thousands of dollars a year on the wrong keywords? According to Statista, Google’s ad...
Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

by &Marketing | Jun 30, 2020 | COVID Marketing, Events

COVID Marketing | Events Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky Written By &Marketing On June 30, 2020 How is your business plan adjusting post-pandemic? If you don’t know yet, ask yourself...
Content Marketing ROI: Are You Missing Out on Low-Cost Leads?

Content Marketing ROI: Are You Missing Out on Low-Cost Leads?

by Paul Ferguson | Jun 26, 2020 | Business Intelligence & Analytics, Insights

Business Intelligence & Analytics | Insights Content Marketing ROI: Are You Missing Out on Low-Cost Leads? Written By Paul Ferguson On June 26, 2020 Have you or your colleagues ever doubted content marketing and its ability to yield ROI through strategic search...
Case Study: Using Webinar Marketing To Drive Sales

Case Study: Using Webinar Marketing To Drive Sales

by Rajat Kapur | Jun 25, 2020 | Business & Marketing Strategy, Case Studies

Case Study: Using Webinar Marketing To Drive Sales  A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets:  88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

by Amanda Cook | Jun 24, 2020 | Insights, Marketing Planning & Execution

Insights | Marketing Planning & Execution Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare Written By Amanda Cook On June 24, 2020 I was working in the nonprofit industry when the 2008 recession hit. If your nonprofit...
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What Exactly is a Marketing Calendar and Why Do You Need One?

You already know thorough, careful, and strategic planning is critical to growing a successful business. This goes for all aspects—from finances to operations to, of course, marketing! And in order to make sure all of your marketing trains are running smoothly as...
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The Importance of Content Marketing in Today’s Landscape

Today’s buyers want, need, and expect content from your brand. According to Forbes, the average person spends about seven hours a day consuming content. Hubspot reported that 79% of online shoppers spend at least 50% of their shopping time researching products, and...
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When is the Best Day to Post on LinkedIn?

For most companies, LinkedIn is the most important social channel for their overall awareness and lead generation efforts. Yet so many organizations (we’re even guilty sometimes) just blindly post without knowing when they can best reach their audience. “When is the...
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