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Are You Unknowingly Wasting Money on Google Ads?

Are You Unknowingly Wasting Money on Google Ads?

by &Marketing | Jun 30, 2020 | Business Intelligence & Analytics, Insights

Are You Unknowingly Wasting Money on Google Ads? Written By On Did you know companies waste thousands of dollars a year on the wrong keywords? According to Statista, Google’s ad revenue amounted to almost 134.81 billion U.S. dollars in 2019. The story that often...
Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

by &Marketing | Jun 30, 2020 | COVID Marketing, Events

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky Written By On How is your business plan adjusting post-pandemic? If you don’t know yet, ask yourself these two questions: How well have I adjusted my...
Content Marketing ROI: Are You Missing Out on Low-Cost Leads?

Content Marketing ROI: Are You Missing Out on Low-Cost Leads?

by Paul Ferguson | Jun 26, 2020 | Business Intelligence & Analytics, Insights

Content Marketing ROI: Are You Missing Out on Low-Cost Leads? Written By On Have you or your colleagues ever doubted content marketing and its ability to yield ROI through strategic search engine optimization (SEO)? Or, perhaps you’re already a believer, as you’ve...
Case Study: Using Webinar Marketing To Drive Sales

Case Study: Using Webinar Marketing To Drive Sales

by Rajat Kapur | Jun 25, 2020 | Business & Marketing Strategy, Case Studies

Case Study: Using Webinar Marketing To Drive Sales  A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets:  88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

by Amanda Cook | Jun 24, 2020 | Insights, Marketing Planning & Execution

Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare Written By On I was working in the nonprofit industry when the 2008 recession hit. If your nonprofit organization was like the ones I was working with, you probably didn’t feel the...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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