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Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

by Amanda Cook | Jun 24, 2020 | Insights, Marketing Planning & Execution

Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare Written By On I was working in the nonprofit industry when the 2008 recession hit. If your nonprofit organization was like the ones I was working with, you probably didn’t feel the...
Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing)

Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing)

by Amanda Cook | Apr 13, 2020 | Business & Marketing Strategy, Insights

Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing) Written By Amanda Cook On In Part 1 of this series, we explored content marketing, where we outlined ways to create and distribute content to your audience in an efficient and inexpensive...
Low-Cost Marketing Strategies For Small Businesses: Part 1 (Content Marketing)

Low-Cost Marketing Strategies For Small Businesses: Part 1 (Content Marketing)

by Amanda Cook | Apr 8, 2020 | Business & Marketing Strategy, Insights

Low-Cost Marketing Strategies For Small Businesses: Part 1 (Content Marketing) Written By Amanda Cook On In our experience, many small or growing businesses have neither the time nor the resources to execute highly sophisticated marketing programs in-house. Some don’t...

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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings has become more effective. It’s not enough anymore to simply share the logical reasons why your brand has something special to offer. To cut through the noise of today’s oversaturated markets, you also need to weave emotion and...
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&Marketing Case Study: Using Organic SEO to Increase Brand Awareness in Saas Marketing

Business Challenge Summary RB Solutions is a B2B point of sale software service, focusing on the pool and spa and chimney and hearth industries. In late 2019, RB began looking to further its overall awareness in the marketplace and generate leads to advance new business initiatives. More specifically, RB wanted to improve their SEO and develop a longer-term content strategy. At the time, RB already had a blog in place, but they believed those posts were not being leveraged effectively or seen...
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