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Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare

by Amanda Cook | Jun 24, 2020 | Insights, Marketing Planning & Execution

Insights | Marketing Planning & Execution Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare Written By Amanda Cook On June 24, 2020 I was working in the nonprofit industry when the 2008 recession hit. If your nonprofit...
Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing)

Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing)

by Amanda Cook | Apr 13, 2020 | Business & Marketing Strategy, Insights

Business & Marketing Strategy | Insights Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing) Written By Amanda Cook On April 13, 2020 In Part 1 of this series, we explored content marketing, where we outlined ways to create and...
Low-Cost Marketing Strategies For Small Businesses: Part 1 (Content Marketing)

Low-Cost Marketing Strategies For Small Businesses: Part 1 (Content Marketing)

by Amanda Cook | Apr 8, 2020 | Business & Marketing Strategy, Insights

Business & Marketing Strategy | Insights Low-Cost Marketing Strategies For Small Businesses: Part 1 (Content Marketing) Written By Amanda Cook On April 8, 2020 In our experience, many small or growing businesses have neither the time nor the resources to execute...

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Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

You can steal your competitor’s online traffic without paying for Google adsJoin us Wednesday, July 13th at 2pm ET to learn how!With detailed market intelligence and a solid content strategy, you can compete with your Goliath competitors for your buyers’ attention...
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How To Measure Content Marketing ROI (Return On Investment)

The targeting, planning, and tracking of content marketing campaigns continue to get more sophisticated as new capabilities and tools are tailored to the task. However, CMI recently reported that 44% of marketers still find some aspects of improving content...
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Why is Marketing Important? The Value Marketing Offers Your Business

From building brand awareness, ensuring consistent messaging, to bringing in leads—your marketing department breathes life into your company from top to bottom through your customer’s eyes. Marketing does some seriously heavy lifting to help grow a business, but which...
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Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

You can steal your competitor’s online traffic without paying for Google adsJoin us Wednesday, July 13th at 2pm ET to learn how!With detailed market intelligence and a solid content strategy, you can compete with your Goliath competitors for your buyers’ attention without spending all of your marketing budget on Google ads. Your Bigger Competitors are Getting Tons of Traffic Online, But You Can Beat Them 75% of people don’t click beyond the first page of Google when they search for help or...
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&Marketing Case Study: How to Market a Cleaning Business to Generate Leads

Business Challenge Summary After purchasing a local franchise of a nationwide professional cleaning company, our client was disappointed at the quality and quantity of leads she was getting. When it came to figuring out how to promote a cleaning business, her goals were clear; however, she wasn’t sure how to get there. She enlisted the help of &Marketing to figure out how to stretch her digital advertising budget to successfully market a cleaning business in a way that generated qualified...
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