General | Insights | Marketing Planning & Execution | Storytelling & Branding Account-Based Marketing Strategy for SMBs: Learning the ABCs of ABM Written By &Marketing On October 7, 2021 Years ago, I developed what I believed was an innovative sales...
General | Insights | Storytelling & Branding Creating Our Core Values: The &Marketing All-Time Hits Written By Rajat Kapur On March 29, 2021 Culture Eats Strategy For Breakfast Peter Drucker I’ve been known to share sentiments like, “It’s...
General | Insights | Storytelling & Branding 6 Ways to Sharpen Your Brand Identity Written By Beth McDonough On March 19, 2021 When your brand is battling for a seat at the table your ideal customer or client sits at, the question really comes down to how sharp...
Business & Marketing Strategy | General | Insights | Marketing Planning & Execution | Storytelling & Branding 10 Things to Add to Your 2021 Content Marketing Strategy Written By Beth McDonough On February 16, 2021 Content marketing is one of the most...
&Marketing U | Business & Marketing Strategy | Business Intelligence & Analytics | Events | General | Marketing Planning & Execution | Storytelling & Branding Webinar Recap: 10 Ways Solo Marketers Can Jumpstart their 2021 Marketing Written By...
Business & Marketing Strategy | Insights | Storytelling & Branding How Your Nonprofit Can Get $10K Per Month In Free Google Advertising Written By &Marketing On May 22, 2020 Yes, you read that title right. Google is giving away $10k per month in free ad...
Years ago, I developed what I believed was an innovative sales prospecting and marketing approach by strategically targeting a small wish list of potential dream clients with a highly personalized campaign. I identified the top decision makers in those firms to receive a series of targeted, integrated marketing direct mail pieces and email communications that incorporated highly-focused, customized, and personalized messaging that addressed the client’s pain points, passions, and hobbies. If...
Business Challenge Summary A cutting-edge healthcare technology company (BUDDI.AI), whose target audience includes C-level healthcare executives, was poised for major growth in 2021. However, they were playing in a fragmented competitive landscape that would require them to creatively “break through the noise” in order to build and maintain brand awareness, drive lead generation, and achieve tangible results. To become a true thought leader and partner of choice in the industry, they needed to...
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