General | Insights | Storytelling & Branding Creating Our Core Values: The &Marketing All-Time Hits Written By Rajat Kapur On March 29, 2021 Culture Eats Strategy For Breakfast Peter Drucker I’ve been known to share sentiments like, “It’s...
General | Insights | Storytelling & Branding 6 Ways to Sharpen Your Brand Identity Written By Beth McDonough On March 19, 2021 When your brand is battling for a seat at the table your ideal customer or client sits at, the question really comes down to how sharp...
Business & Marketing Strategy | General | Insights | Marketing Planning & Execution | Storytelling & Branding 10 Things to Add to Your 2021 Content Marketing Strategy Written By Beth McDonough On February 16, 2021 Content marketing is one of the most...
&Marketing U | Business & Marketing Strategy | Business Intelligence & Analytics | Events | General | Marketing Planning & Execution | Storytelling & Branding Webinar Recap: 10 Ways Solo Marketers Can Jumpstart their 2021 Marketing Written By...
Business & Marketing Strategy | Insights | Storytelling & Branding How Your Nonprofit Can Get $10K Per Month In Free Google Advertising Written By &Marketing On May 22, 2020 Yes, you read that title right. Google is giving away $10k per month in free ad...
Insights | Storytelling & Branding What We’re Reading Written By &Marketing On February 27, 2020 What We’re Reading As part of our weekly team calls at &Marketing, we do a rotating icebreaker. A few weeks ago, we encouraged people to share “What is...
Culture Eats Strategy For BreakfastI've been known to share sentiments like, "It's not what we do, it's how we do it" and "it’s a great privilege to choose the people you work with." When I say these things, I risk sounding like a broken record, but it's so true! Despite regularly having discussions about the importance of our culture, our approach, and “who we are,” we lacked a formal set of core values. We easily agreed on the basic tenets of being honest, communicating transparently, and...
Here’s a story that might sound familiar. You work hard to build a marketing strategy aligned with your business goals. You begin executing on the strategy, but you aren’t seeing the results you want. However, you aren’t quite sure what to do differently or how to make a new plan. Before you know it, other responsibilities creep up and marketing is pushed to the back burner. On top of this, you aren’t exactly sure how Google Ads work or how to develop an email nurturing program. Then a...
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