General | Insights | Storytelling & Branding Creating Our Core Values: The &Marketing All-Time Hits Written By Rajat Kapur On March 29, 2021 Culture Eats Strategy For Breakfast Peter Drucker I’ve been known to share sentiments like, “It’s...
General | Insights | Storytelling & Branding 6 Ways to Sharpen Your Brand Identity Written By Beth McDonough On March 19, 2021 When your brand is battling for a seat at the table your ideal customer or client sits at, the question really comes down to how sharp...
Business & Marketing Strategy | General | Insights | Marketing Planning & Execution | Storytelling & Branding 10 Things to Add to Your 2021 Content Marketing Strategy Written By Beth McDonough On February 16, 2021 Content marketing is one of the most...
&Marketing U | Business & Marketing Strategy | Business Intelligence & Analytics | Events | General | Marketing Planning & Execution | Storytelling & Branding Webinar Recap: 10 Ways Solo Marketers Can Jumpstart their 2021 Marketing Written By...
Business & Marketing Strategy | Insights | Storytelling & Branding How Your Nonprofit Can Get $10K Per Month In Free Google Advertising Written By &Marketing On May 22, 2020 Yes, you read that title right. Google is giving away $10k per month in free ad...
Insights | Storytelling & Branding What We’re Reading Written By &Marketing On February 27, 2020 What We’re Reading As part of our weekly team calls at &Marketing, we do a rotating icebreaker. A few weeks ago, we encouraged people to share “What is...
Humans are driven by feelings. So, if you want the consumer to remember your product or brand, they must be engaged and impassioned by the interaction with your company.Now, more than ever, brands are looking for opportunities to volunteer their time or donate to causes. But is that enough in today’s social climate? An Edleman study found that 64% of consumers around the world would buy or boycott a brand solely because of its position on a social or political issue. As they put it, consumers...
Business Challenge Summary A healthcare technology company (BUDDI AI) whose target audience is C-level healthcare executives was poised for major growth in 2020. However, they recognized they needed to enhance their digital presence to raise brand awareness and generate leads. Like many growing businesses, they did not have the time or resources to hire an internal marketing team to drive strategy. Instead, they enlisted &Marketing’s help to grow brand awareness and drive leads. Due to the...
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