Humans are driven by feelings. So, if you want the consumer to remember your product or brand, they must be engaged and impassioned by the interaction with your company.Now, more than ever, brands are looking for opportunities to volunteer their time or donate to causes. But is that enough in today’s social climate? An Edleman study found that 64% of consumers around the world would buy or boycott a brand solely because of its position on a social or political issue. As they put it, consumers...