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Want to Become a Smarter Marketer? Try These Three Analytics & Business Intelligence Tools

Want to Become a Smarter Marketer? Try These Three Analytics & Business Intelligence Tools

by Paul Ferguson | Jan 24, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, General, Insights, Marketing Planning & Execution

Business & Marketing Strategy | Business Intelligence & Analytics | General | Insights | Marketing Planning & Execution Want to Become a Smarter Marketer? Try These Three Analytics & Business Intelligence Tools Written By Paul Ferguson On January 24,...
What is SEO? Search Engine Optimization Made Easy

What is SEO? Search Engine Optimization Made Easy

by Dexter Burgess | Jan 10, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, General, Insights, Marketing Planning & Execution

What is SEO? Search Engine Optimization Made Easy Written By On When you first start to think about dipping your toes into SEO, or Search Engine Optimization, in order to enhance your marketing strategy—the pool may seem deep and daunting. You may be asking yourself,...
Our Top Four Social Media Tips for 2022

Our Top Four Social Media Tips for 2022

by Ann Ehinger | Jan 10, 2022 | Business & Marketing Strategy, General, Insights, Marketing Planning & Execution, Storytelling & Branding

Business & Marketing Strategy | General | Insights | Marketing Planning & Execution | Storytelling & Branding Our Top Four Social Media Tips for 2022 Written By Ann Ehinger On January 10, 2022 Concerns over privacy dominated social media in 2021, making...
Marketing Lead Generation: Low-Budget Ways to Get Qualified Leads

Marketing Lead Generation: Low-Budget Ways to Get Qualified Leads

by Paul Ferguson | Dec 5, 2021 | Business & Marketing Strategy, Business Intelligence & Analytics, General, Insights, Marketing Planning & Execution

Business & Marketing Strategy | Business Intelligence & Analytics | General | Insights | Marketing Planning & Execution Marketing Lead Generation: Low-Budget Ways to Get Qualified Leads Written By Paul Ferguson On December 5, 2021 When times get tough and...
New Google SERP Features: What You Need to Know

New Google SERP Features: What You Need to Know

by Paul Ferguson | Nov 11, 2021 | Business Intelligence & Analytics, General, Insights, Marketing Planning & Execution

New Google SERP Features: What You Need to Know Written By On On September 29, 2021 Google announced major updates to its search engine platform and Search Engine Result Page (SERP) features coming in the weeks and months ahead. Like most things in life, Google is...
Account-Based Marketing Strategy for SMBs: Learning the ABCs of ABM

Account-Based Marketing Strategy for SMBs: Learning the ABCs of ABM

by Bonnie Habyan | Oct 7, 2021 | General, Insights, Marketing Planning & Execution, Storytelling & Branding

Account-Based Marketing Strategy for SMBs: Learning the ABCs of ABM Written By On Years ago, I developed what I believed was an innovative sales prospecting and marketing approach by strategically targeting a small wish list of potential dream clients with a highly...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
Read More

How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings has become more effective. It’s not enough anymore to simply share the logical reasons why your brand has something special to offer. To cut through the noise of today’s oversaturated markets, you also need to weave emotion and...
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&Marketing Case Study: Using Organic SEO to Increase Brand Awareness in Saas Marketing

Business Challenge Summary RB Solutions is a B2B point of sale software service, focusing on the pool and spa and chimney and hearth industries. In late 2019, RB began looking to further its overall awareness in the marketplace and generate leads to advance new business initiatives. More specifically, RB wanted to improve their SEO and develop a longer-term content strategy. At the time, RB already had a blog in place, but they believed those posts were not being leveraged effectively or seen...
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