General | Insights | Marketing Planning & Execution | Storytelling & Branding Account-Based Marketing Strategy for SMBs: Learning the ABCs of ABM Written By &Marketing On October 7, 2021 Years ago, I developed what I believed was an innovative sales...
General | Insights | Storytelling & Branding Creating Our Core Values: The &Marketing All-Time Hits Written By Rajat Kapur On March 29, 2021 Culture Eats Strategy For Breakfast Peter Drucker I’ve been known to share sentiments like, “It’s...
General | Insights | Storytelling & Branding 6 Ways to Sharpen Your Brand Identity Written By Beth McDonough On March 19, 2021 When your brand is battling for a seat at the table your ideal customer or client sits at, the question really comes down to how sharp...
Business Intelligence & Analytics | General | Insights Google is Phasing Out the Broad Match Modifier Match Type Written By Sydney Thomas On February 24, 2021 Google’s roller coaster ride is at it again! In early February, advertisers opened their email only to be...
Business & Marketing Strategy | General | Insights | Marketing Planning & Execution | Storytelling & Branding 10 Things to Add to Your 2021 Content Marketing Strategy Written By Beth McDonough On February 16, 2021 Content marketing is one of the most...
Business & Marketing Strategy | General | Insights | Marketing Planning & Execution 8 Tips for Generating PR for Small Businesses Written By &Marketing On January 12, 2021 Have you ever wondered how stories surrounding companies, leaders, or business...
Years ago, I developed what I believed was an innovative sales prospecting and marketing approach by strategically targeting a small wish list of potential dream clients with a highly personalized campaign. I identified the top decision makers in those firms to receive a series of targeted, integrated marketing direct mail pieces and email communications that incorporated highly-focused, customized, and personalized messaging that addressed the client’s pain points, passions, and hobbies. If...
Business Challenge Summary A cutting-edge healthcare technology company (BUDDI.AI), whose target audience includes C-level healthcare executives, was poised for major growth in 2021. However, they were playing in a fragmented competitive landscape that would require them to creatively “break through the noise” in order to build and maintain brand awareness, drive lead generation, and achieve tangible results. To become a true thought leader and partner of choice in the industry, they needed to...
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