COVID Marketing | General | Insights The Impact of Isolation: Emotional Burnout and the Backfire of Online Communication Written By Dexter Burgess On July 27, 2020 The following article is about the complexities of relying on online communication during this pandemic...
General | Insights How to Communicate Your Stance On Societal Issues That Transcend Business & Politics Written By &Marketing On July 6, 2020 In the wake of the death of George Floyd in late May, there has been an unprecedented outpouring of protests across...
Congratulations! If you are reading this, you have taken the first step in executing a strategy to grow your customer reviews. You start receiving emails for your Google My Business (GMB) account that customers are raving about your work. That’s great! Though you may want to take a moment to celebrate, don’t forget the most important step: RESPOND TO THE REVIEW! The importance and benefits of responding to customer reviews are endless, so let’s just focus on a few key reasons you need to...
&Marketing recently helped an established company craft the logo and brand identity for a new, separate endeavor using Storytelling & Branding. Business Challenge Summary &Marketing’s client, Freya Systems, is developing a new brand called Allvaldi as a launching pad for a product strategy separate from their base business. Allvaldi will commercialize web and mobile applications initially focused on the inspection and maintenance space for pipelines, infrastructure, and aviation,...
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