Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

by | Jun 10, 2022 | &Marketing U, Business & Marketing Strategy, Business Intelligence & Analytics, Events, Insights, Marketing Planning & Execution

Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

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You can steal your competitor’s online traffic without paying for Google ads

With detailed market intelligence and a solid content strategy, you can compete with your Goliath competitors for your buyers’ attention without spending all of your marketing budget on Google ads.

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Your Bigger Competitors are Getting Tons of Traffic Online, But You Can Beat Them

75% of people don’t click beyond the first page of Google when they search for help or answers online. Your larger competitors are ranking first and second organically and have the biggest share of voice online. On top of that, it’s likely the content you are creating isn’t answering the questions or solving the problems your buyers and customers are experiencing.

These obstacles are preventing you from beating those competitors and getting your target customers to visit your site and see your offers instead might feel insurmountable (especially without paying for ads so you can skip the line).

The good news is, it is possible to level the playing field with strong SEO and content marketing, grounded in solid research.

Grow Your Online Traffic and Steal Your Competitors’ Share of Voice

Watch Founder & CEO, Rajat Kapur as he hosts our Head of Business Intelligence & Analytics, Paul Ferguson, and our Director of Content, Beth McDonough, for a jam-packed, interactive webinar. You will learn how to:

  • Win a bigger share of voice online by finding gaps in your competitor’s content and learn where your audience is going for information
  • Reach your ideal audience online without paying for ads
  • Identify which of your traditional competitors are doing well and discover others you didn’t think you had.
  • Steal clicks from your competitors (even those which are much larger with bigger budgets)
  • Reveal opportunities to expand your digital footprint
  • Reduce your marketing costs by finding inefficiencies in your current spend
  • Identify gaps within your content marketing strategy
  • Win Google by getting ahead of organic listing by utilizing SERP features
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Proven Results

We have applied these methods to clients across industries and seen success:

Cello Cheese
Drug Rehab Facility
Services Franchise

About Rajat Kapur

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

About Paul Ferguson

Marketing Director Paul Ferguson helps clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies to effectively reach client’s desired audiences.

About Beth McDonough

As the Director of Content for &Marketing, Beth focuses on helping brands grow their business through personality driven, value-centric messaging and data-infused copywriting. The content department at &Marketing leverages SEO, analytics, proven marketing strategy, and compelling storytelling tactics to build brand awareness, attract, and convert new customers.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar: 2022 Planning: How to Develop a Strategy that Aligns with your Business Goals

Webinar: 2022 Planning: How to Develop a Strategy that Aligns with your Business Goals

by | Nov 1, 2021 | &Marketing U, Business & Marketing Strategy, Business Intelligence & Analytics, Events, Insights, Marketing Planning & Execution

Webinar: 2022 Planning: How to Develop a Strategy that Aligns with your Business Goals

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It’s often been said that failing to plan is planning to fail. This adage holds especially true in this current landscape of supply chain issues affecting most every sector, labor shortages, and an ever-changing social media environment.

Watch the 2022 Planning: How to Develop a Strategy that Aligns with your Business Goals Webinar led by Paul Ferguson, Steve Pepe, Tim Walters, Christine Miles, and Rajat Kapur

Watch our webinar to discover planning strategies for the coming year that align with your business goals while learning how to keep an eye on the ever-changing landscape and reinforcing proven business fundamentals.

In this information packed session, our team of experts discussed how to:

  • Discover real pervasive market needs in contrast to ‘one-off’ customer requests that can steal efficiencies in your business.
  • Learn how data can be fully leveraged to be a foundation for modern digital marketing and sales.
  • Garner the power of dynamic websites and the need for SEO that delivers high quality content that provides an influential community for your business.
  • Understand the importance of creating plans for long-term goals while acknowledging intermediate milestones achieved through a number of short-term activities.
  • Revisit the age-old pillars of listening to customers, asking the right questions, and knowing when to scale your team to achieve maximum results.
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About Paul Ferguson

Marketing Director Paul Ferguson helps clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies to effectively reach client’s desired audiences.

About Steve Pepe

Steven Pepe is a marketing expert who has studied more than 30 audiences over his marketing career. From pumpjacks to ultrasounds, his focus is on communicating value propositions that resonate for the B2B customer. He is the Vice President of Global Marketing for Oliver Healthcare, a leader in packaging for medical devices and pharmaceuticals.

About Tim Walters

Tim Walters is the founder and CEO of BoomCloud Consulting. Through his passion for sales and helping companies grow, he created BoomCloud to provide outsourced sales services for small to mid-sized businesses. His firm is expert in designing sales strategies to help grow, scale, and generate more revenue for their clients. Prior to this, Tim brings 12 years of successful B2B sales experience working for Sabre, IBM, ADP, and Nestle.

About Christine Miles

Christine Miles is the founder and owner of EQuipt, a consulting and training business for medium-sized to Fortune 100 corporations. Considered a world-renowned expert in the field of listening differently, Christine also hosts the number one business radio show on the East Coast, Executive Leaders Radio, and is the author of What Is It Costing You Not to Listen, and the co-author of The Art of the Nudge. Christine is the creator of The Listening PathTM, a game changing approach to transform how people listen, empathize, and understand.

About Rajat Kapur

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

 About &Marketing U

&Marketing U is a modern marketing course for busy solopreneurs and one-person marketing departments. This course provides all of the marketing tools, education, and accountability you need to grow your business, all in one place and for a fraction of the cost of hiring an agency or new employees.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

How a Solopreneur Broke Through the Marketing Noise With &Marketing U

How a Solopreneur Broke Through the Marketing Noise With &Marketing U

by | Feb 4, 2021 | &Marketing U, Business & Marketing Strategy, Case Studies, Marketing Planning & Execution

How a Solopreneur Broke Through the Marketing Noise With &Marketing U

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As a seasoned career and executive coach who launched his own operation after 25 years at Johnson & Johnson, Ken Sher understands the dilemma well. After deciding to leverage his expert coaching and leadership skills to help people find their next job opportunity, Ken realized he needed to sharpen his marketing skills to grow his business.

Like so many solopreneurs, Ken struggled to find enough time in his day to keep up with the ever-changing digital marketing trends and tools. He described most of his marketing efforts as “doing things as they came up” and felt like his hard work amounted to a “scattershot approach” that lacked consistency. Sound familiar?

It wasn’t that Ken didn’t know what to do, it was that he didn’t know how to do it. As Ken felt his marketing knowledge plateau, he knew he needed help taking his small business to the next level. When he learned &Marketing was launching a pilot program called &Marketing U that offered the tools, education, and accountability he needed to take his marketing game up a notch, he was in.

Throughout the program, Ken gained foundational marketing knowledge and learned how to apply that knowledge to his specific marketing needs through:

  • Honing his messaging
  • Implementing SEO best practices
  • Creating a content marketing strategy

Today, marketing your brand is more important than ever as people are extremely discerning regarding where they spend their money. This program is great in showing you how to build and execute a marketing plan that is based on developing a winning message, targeting the right audience, tracking the impact of your efforts and leading to increased sales… I highly recommend it to any company who is looking to improve their marketing efforts without the major expense of investing in building or expanding their marketing department.

Ken Sher

By tracking all of this in a comprehensive marketing calendar, Ken was able to align and execute all of his efforts consistently. This made it easy for Ken to know exactly what to do every day to keep things moving forward.

Since enrolling in &Marketing U and working through each of the modules, Ken reported a major uptick in both LinkedIn activity and requests for meetings. He found so much success in applying the foundations and focusing his efforts that his calendar is now completely full, and his business revenue goals are within reach.

“In less than a month after finishing the course, my calendar is fully booked. The clarity and consistency I received from &Marketing U helped me gain more traction and reach more prospective clients.” 

Ken Sher

No individual has the bandwidth to stay on top of the changing trends all the time — yet so many one-person marketers are expected to. We created &Marketing U because we know it feels impossible to stay on top of the best trends and tactics, know where your time and energy should go, and execute in a way that works with the time you have.

We know a little direction from the right people can go a long way, so we designed this program so help making doing it all not seem so daunting. We have distilled the most effective marketing strategies and tools into bite-sized lessons that make a big impact so that no matter how much extra time or budget you have — you can grow your small business like Ken did.

If you’re a one person marketing department or solopreneur, we invite you to enroll in &Marketing U. You’ll learn exactly how to create and execute a concrete marketing plan to grow your business for a fraction of the cost of hiring a marketing agency or new employees.

Want to sample our course materials first? Download our content marketing eBook or watch our webinar where &Marketing U’s team of expert coaches share valuable tips about developing and implementing a marketing program in 2021, specifically for “solo marketer” businesses.

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P.S – Know someone who is looking for their next career opportunity? Reach out to our &Marketing U alumni at ken@shercoaching.com and get a complimentary coaching session from Ken.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Are you facing challenges of your own in generating leads and meeting your business’ growth goals?

We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.

Webinar Recap: 10 Ways Solo Marketers Can Jumpstart their 2021 Marketing

Webinar Recap: 10 Ways Solo Marketers Can Jumpstart their 2021 Marketing

by | Dec 21, 2020 | &Marketing U, Business & Marketing Strategy, Business Intelligence & Analytics, Events, General, Marketing Planning & Execution, Storytelling & Branding

Webinar Recap: 10 Ways Solo Marketers Can Jumpstart their 2021 Marketing

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With the end of the year quickly approaching, it’s time to start planning for 2021. &Marketing U’s team of expert coaches presented a webinar last week, where they shared valuable tips about developing and implementing a marketing program in 2021, specifically for “solo marketer” businesses.

During the webinar, the talked about

  • Clarifying your strategy
  • Developing powerful messaging
  • Optimizing content marketing
  • Implementing simple SEO enhancements
  • Maximizing digital advertising with a small budget
  • Improving your brand’s reputation online
  • The importance of planning

Couldn’t make the live webinar or want to watch it again? No problem! Watch the recording to learn how to set your marketing up for success in 2021.

Watch It Here
About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.