Marketing Analytics for Your Marketing Strategy

Business and marketing decisions rooted in data, not doubt.


Collect Data

Identify Relationships & Trends

Develop Data-Based Strategies & Recommendations

Take Action


Collect Data

Identify Relationships & Trends

Develop Data-Based Strategies & Recommendations

Take Action



What is Marketing Analytics?

Business Intelligence and Analytics is an approach to business and marketing strategy and execution that drives decisions rooted in data, not doubt. &Marketing leverages marketing analytics tools and software to collect data, uncover relationships, identify trends, and develop actionable recommendations for growing companies.

No more marketing strategies based on assumptions, industry best practices, and reactive instead of proactive efforts. No more hedging your bets by flooding every social media platform and corner of paid search with content and hoping for the best.

Now you can create intentional and informed marketing and business plans with concrete data that tells the story of where your customers are, what they want, and how you can reach them.

Stop spinning your wheels and start driving your business forward with the power of Marketing Analytics.

What Marketing Analytics Analytics Can Do For Your Marketing & Business Strategy

Data is revolutionizing how we approach, predict, and respond to information. Marketing analytics allows you to see the full picture of how your business is currently performing and what you can do to fuel growth in a way that aligns with your specific company goals.

Are you looking to leverage the power of data to assess the past, propel your business in the present, and anticipate the future? If the answer is yes, marketing analytics is your secret weapon.

With Marketing Analytics, you can cut the time it takes to analyze your data manually by up to 90%. Even the smallest teams have the ability to identify insights and opportunities across large sets of data within minutes instead of hours.

Through the collection and connection of data, Marketing Analytics Analytics develops comprehensive insights that serve as your marketing roadmap. These insights are then used to create marketing tactics, such as:

  • Powerful lead generation
  • Strategic storytelling
  • Intuitive search engine optimization
  • Informed forecasting and projection
  • Paid search optimization
  • Advanced competitor audience analysis
  • Geographical engagement analysis

Why We Use Marketing Analytics

Analytics for marketing and beyond

Marketing Analytics isn’t just a marketing initiative. This process equips you with a holistic view of how your business is performing, so you feel empowered to identify the exact steps required to help your company reach its goals.

In addition to aggregating and aligning all marketing data, you can also leverage sales and target audience geographic insights to improve customer and client acquisition and retention.

Marketing Analytics helps your growing business:

  • Enhance cross-functional marketing strategies
  • Identify cost savings within digital campaigns
  • Provide insights needed to create a strategic roadmap for growth
  • Identify target audiences
  • Equip sales teams with warmer leads
  • Provide intel for potential expansion areas

The Details Are In The Data

Marketing Analytics allows you to pull data from a variety of platforms in order to align, analyze, and uncover connections and trends. This raw data can be collected from several sources, such as:

  • Google (Website Analytics, Search Console, & Paid Search Advertising)
  • Email service platforms (ESPs)
  • Social media platforms
  • CRM/Sales data
  • Geographic data
  • Business & audience demographics

Our Marketing Analytics Tools

Inside &Marketing’s Marketing Analytics Toolbox

How to Develop Your Marketing Analytics Strategy

Developing an impactful Marketing Analytics strategy is easier than you think. Chances are, you already have all the data you need. You just need to pull it all together and connect the dots.

Ready to get your Marketing Analytics efforts off the ground and start making decisions rooted in data instead of doubt?

As your outsourced marketing solution, &Marketing will help you kick-start your marketing analytics efforts and confidently map out your marketing efforts to align with your business goals in just 5 steps:

  1. Identify your business growth goals
  2. Collect your data from all sources
  3. Pick a platform to connect your data
  4. Develop dashboards to visualize and understand the insights
  5. Apply those insights to direct action toward your business goals

Contact &Marketing for a Free Consultation

Additional Marketing Analytics Resources: