Fractional CMO: The Full Power of a Chief Marketing Officer Without the Full-Time Cost or Commitment
Tap into experienced marketing leaders who can accelerate the growth trajectory of your business by applying strategic best practices and help execute a modern digital-first marketing plan
Our Fractional CMOs Take Responsibility for the Growth Trajectory of Your Business

Create Your Strategic Roadmap for Growth

Develop Your Value Proposition & Target Customer Profiles

Implement Your Marketing Plan & Key Metrics
Fractional CMO Offers The Complete Package From Strategy to Execution
With the &Marketing+ Fractional CMO approach, you can tap into the services of subject matter experts and digital marketing teams who bring unique and diverse strategies to the table. These experts have a proven track record of success, with experience leading several marketing teams to drive the results your company needs, plus a digital-first perspective given today’s fast moving marketplace.
Digital marketing is one of the most effective ways any organization has to build awareness and drive growth. In fact, digital marketing spend now makes up 58% of a company’s marketing budget and is climbing, according to a recent study by the American Marketing Association (AMA).
&Marketing is a leader in digital marketing, providing a wide variety of clients a mix of strategy and digital execution services since 2017. Our approach ensures your brand will grow its share of the market and achieve your business goals.

Is a Fractional CMO Right for You?
- You want to accelerate your growth to get to the next level, but you need executive-level guidance and leadership with solid execution capabilities.
- You want an independent, outside perspective on your business, marketing strategy, and commercial tactics.
- Your growth has stagnated and you’ve never invested in marketing (and don’t know where to start).
- You need to hit the ground running, but do not have the time or budget to hire a full in-house team.
- You are spending time on marketing that is not cohesive or effective.
- You are planning to launch more products and services, or grow with new types of customers.
This is ideal for funded start-ups, SMBs, and middle market companies that need support with scaling up. It’s also ideal for those who are ready for a Fractional CMO with a team that can execute. Some start-ups bring in an fCMO earlier to provide a customer perspective in the development stage. Larger companies bring in a Fractional CMO to provide outside guidance, work on a particular growth initiative, or temporarily fill a vacant leadership role.
fCMO Resources:
The Key to Pre- and Post-Acquisition Success in Private Equity Marketing
The Key to Pre- and Post-Acquisition Success in Private Equity Marketing And Why More Firms are Outsourcing to a Team of Digital Experts to Do It In the ever-evolving world of marketing, it can be hard to keep up. But when you’re investing your time and money into a...
The Benefits of Working with a Minority Business Enterprise (MBE)
We’re happy to announce that &Marketing is officially certified as an MBE (Minority Business Enterprise) through the National Minority Supplier Development Council (NMSDC)! These certifications are increasingly essential for credibility and validation in today's...
The Benefits of a Fractional CMO for Private Equity Firms
From Strategy to Execution: A Full Team Approach with a Single Point of Responsibility As a private equity investor, you’re an expert at seeing the potential in a business. But you may also be familiar with the fact that in many cases, the founder of that business...
Brand Storytelling: Winning Business by Making Your Customer the Hero
These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
How To Get Buy-In From Stakeholders for Your Content Marketing Strategy
Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
What Is A Fractional Marketing Department and Do You Need One?
Our fractional marketing team, led by a Fractional CMO, provides you with highly experienced, executive-level leadership to develop a robust marketing strategy – plus, it will ensure effective execution. It can be your marketing team or supplement existing marketing...
A Sample of Our Fractional CMOs

Danielle Cantin

Katie Foos

Jennifer Garcia

Clint Hofer

Elizabeth Jackson

Rajat Kapur

Bob Olsen

Wendy Verna
