Business Intelligence & Analytics for Marketing
Business and marketing decisions rooted in data, not doubt.
OUR PROCESS:
Collect Data
Identify Relationships & Trends
Develop Data-Based Strategies & Recommendations
Take Action
OUR PROCESS:
Collect Data
Identify Relationships & Trends
Develop Data-Based Strategies & Recommendations
Take Action
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What is Business Intelligence & Analytics?
Business Intelligence and Analytics is an advanced approach to business and marketing strategy and execution that drives decisions rooted in data, not doubt. &Marketing leverages business intelligence tools and software to collect data, uncover relationships, identify trends, and develop actionable recommendations for growing companies.
No more marketing strategies based on assumptions, industry best practices, and reactive instead of proactive efforts. No more hedging your bets by flooding every social media platform and corner of paid search with content and hoping for the best.
Now you can create intentional and informed marketing and business plans with concrete data that tells the story of where your customers are, what they want, and how you can reach them.
Stop spinning your wheels and start driving your business forward with the power of Business Intelligence & Analytics.
What Business Intelligence & Analytics Can Do For Your Marketing & Business Strategy
Data is revolutionizing how we approach, predict, and respond to information. Business Intelligence & Analytics allows you to see the full picture of how your business is currently performing and what you can do to fuel growth in a way that aligns with your specific company goals.
Are you looking to leverage the power of data to assess the past, propel your business in the present, and anticipate the future? If the answer is yes, BI is your secret weapon.
With Business Intelligence & Analytics, you can cut the time it takes to analyze your data manually by up to 90%. Even the smallest teams have the ability to identify insights and opportunities across large sets of data within minutes instead of hours.
Through the collection and connection of data, Business Intelligence & Analytics develops comprehensive insights that serve as your marketing roadmap. These insights are then used to create marketing tactics, such as:
- Powerful lead generation
- Strategic storytelling
- Intuitive search engine optimization
- Informed forecasting and projection
- Paid search optimization
- Advanced competitor audience analysis
- Geographical engagement analysis
Why We Use Business Intelligence & Analytics
BI for marketing and beyond
Business Intelligence & Analytics isn’t just a marketing initiative. This process equips you with a holistic view of how your business is performing, so you feel empowered to identify the exact steps required to help your company reach its goals.
In addition to aggregating and aligning all marketing data, you can also leverage sales and target audience geographic insights to improve customer and client acquisition and retention.
Business Intelligence & Analytics helps your growing business:
- Enhance cross-functional marketing strategies
- Identify cost savings within digital campaigns
- Provide insights needed to create a strategic roadmap for growth
- Identify target audiences
- Equip sales teams with warmer leads
- Provide intel for potential expansion areas
The Details Are In The Data
Business Intelligence & Analytics allows you to pull data from a variety of platforms in order to align, analyze, and uncover connections and trends. This raw data can be collected from several sources, such as:
- Google (Website Analytics, Search Console, & Paid Search Advertising)
- Email service platforms (ESPs)
- Social media platforms
- CRM/Sales data
- Geographic data
- Business & audience demographics
Our Business Intelligence Tools
Inside &Marketing’s Business Intelligence & Analytics Toolbox
How to Develop Your Business Intelligence Marketing Strategy
Ready to get your Business Intelligence & Analytics (BI) efforts off the ground and start making decisions rooted in data instead of doubt?
- Identify your business growth goals
- Collect your data from all sources
- Pick a platform to connect your data
- Develop dashboards to visualize and understand the insights
- Apply those insights to direct action toward your business goals
Contact &Marketing for a Free Consultation
Additional Business Intelligence & Analytics Resources:
The Power of Digital Marketing Analytics: When, How, and Why to Use
When companies start to see a plateau or stagnation in growth it’s usually due to one of two things: 1) the refusal to implement new ideas or 2) guessing at which new ideas to implement. We’ve helped dozens of businesses through both hurdles. The key to pushing...
5 Reasons Your Company Doesn’t Show Up on Google
Having a strong online presence has become a crucial part of growing any business. However, if your business isn't showing up in Google search results related to what you offer, it's time to do some troubleshooting. There are five common reasons why your business...
Discover the Enormous Value of Repetition in Advertising and Marketing
One of the most powerful tools in advertising and marketing can also be one of the most simple: repetition. It’s not uncommon for clients to push back against repetition. They want to avoid appearing lazy or redundant by recycling messaging, which makes sense at first...