Case Study: How We Implemented a Healthcare Digital Marketing Strategy Business Challenge Summary A healthcare technology company (BUDDI AI) whose target audience is C-level healthcare executives was poised for major growth in 2020. However, they recognized they...
Case Study: Marketing for a Drug & Alcohol Addiction Recovery Facility through the Pandemic Business Challenge Summary Our client is an addiction recovery center dedicated to improving the delivery of vital services which include drug and alcohol rehabilitation...
How to Rescue Your Marketing Strategy In 5 Steps Here’s a story that might sound familiar. You work hard to build a marketing strategy aligned with your business goals. You begin executing on the strategy, but you aren’t seeing the results you want. However, you...
&Marketing U | Business & Marketing Strategy | Case Studies | Marketing Planning & Execution How a Solopreneur Broke Through the Marketing Noise With &Marketing U Written By &Marketing On February 4, 2021 As a seasoned career and executive coach...
Using Storytelling & Branding to Establish a Compelling Identity for an Emerging Company &Marketing recently helped an established company craft the logo and brand identity for a new, separate endeavor using Storytelling & Branding. Business Challenge...
Case Study: Using Webinar Marketing To Drive Sales A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets: 88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
Humans are driven by feelings. So, if you want the consumer to remember your product or brand, they must be engaged and impassioned by the interaction with your company.Now, more than ever, brands are looking for opportunities to volunteer their time or donate to causes. But is that enough in today’s social climate? An Edleman study found that 64% of consumers around the world would buy or boycott a brand solely because of its position on a social or political issue. As they put it, consumers...
Business Challenge Summary A healthcare technology company (BUDDI AI) whose target audience is C-level healthcare executives was poised for major growth in 2020. However, they recognized they needed to enhance their digital presence to raise brand awareness and generate leads. Like many growing businesses, they did not have the time or resources to hire an internal marketing team to drive strategy. Instead, they enlisted &Marketing’s help to grow brand awareness and drive leads. Due to the...
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