&Marketing Case Study: Healthcare Digital Marketing Strategy Simplified Business Challenge Summary A cutting-edge healthcare technology company (BUDDI.AI), whose target audience includes C-level healthcare executives, was poised for major growth in 2021. However,...
Case Study: Marketing for a Drug & Alcohol Addiction Recovery Facility through the Pandemic Business Challenge Summary Our client is an addiction recovery center dedicated to improving the delivery of vital services which include drug and alcohol rehabilitation...
How to Rescue Your Marketing Strategy In 5 Steps Here’s a story that might sound familiar. You work hard to build a marketing strategy aligned with your business goals. You begin executing on the strategy, but you aren’t seeing the results you want. However, you...
&Marketing U | Business & Marketing Strategy | Case Studies | Marketing Planning & Execution How a Solopreneur Broke Through the Marketing Noise With &Marketing U Written By &Marketing On February 4, 2021 As a seasoned career and executive coach...
Using Storytelling & Branding to Establish a Compelling Identity for an Emerging Company &Marketing recently helped an established company craft the logo and brand identity for a new, separate endeavor using Storytelling & Branding. Business Challenge...
Case Study: Using Webinar Marketing To Drive Sales A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets: 88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
Years ago, I developed what I believed was an innovative sales prospecting and marketing approach by strategically targeting a small wish list of potential dream clients with a highly personalized campaign. I identified the top decision makers in those firms to receive a series of targeted, integrated marketing direct mail pieces and email communications that incorporated highly-focused, customized, and personalized messaging that addressed the client’s pain points, passions, and hobbies. If...
Business Challenge Summary A cutting-edge healthcare technology company (BUDDI.AI), whose target audience includes C-level healthcare executives, was poised for major growth in 2021. However, they were playing in a fragmented competitive landscape that would require them to creatively “break through the noise” in order to build and maintain brand awareness, drive lead generation, and achieve tangible results. To become a true thought leader and partner of choice in the industry, they needed to...
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