How to Rescue Your Marketing Strategy In 5 Steps Here’s a story that might sound familiar. You work hard to build a marketing strategy aligned with your business goals. You begin executing on the strategy, but you aren’t seeing the results you want. However, you...
&Marketing U | Business & Marketing Strategy | Case Studies | Marketing Planning & Execution How a Solopreneur Broke Through the Marketing Noise With &Marketing U Written By &Marketing On February 4, 2021 As a seasoned career and executive coach...
Using Storytelling & Branding to Establish a Compelling Identity for an Emerging Company &Marketing recently helped an established company craft the logo and brand identity for a new, separate endeavor using Storytelling & Branding. Business Challenge...
Case Study: Using Webinar Marketing To Drive Sales A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets: 88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
Case Study: Lab Distributor Our client partner is a distributor of industrial equipment with over 15 years of experience. Just prior to engaging &Marketing, they had rebranded and launched a new website. As a smaller company swimming in a sea of dominant, larger...
Case Study: Services Franchise When facing an emergency, more and more people use online searches to find services for help. The digital landscape is filled with information, and business owners must have a compelling online presence to compete in today’s...
Culture Eats Strategy For BreakfastI've been known to share sentiments like, "It's not what we do, it's how we do it" and "it’s a great privilege to choose the people you work with." When I say these things, I risk sounding like a broken record, but it's so true! Despite regularly having discussions about the importance of our culture, our approach, and “who we are,” we lacked a formal set of core values. We easily agreed on the basic tenets of being honest, communicating transparently, and...
Here’s a story that might sound familiar. You work hard to build a marketing strategy aligned with your business goals. You begin executing on the strategy, but you aren’t seeing the results you want. However, you aren’t quite sure what to do differently or how to make a new plan. Before you know it, other responsibilities creep up and marketing is pushed to the back burner. On top of this, you aren’t exactly sure how Google Ads work or how to develop an email nurturing program. Then a...
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