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For most companies, LinkedIn is the most important social channel for their overall awareness and lead generation efforts. Yet so many organizations (we’re even guilty sometimes) just blindly post without knowing when they can best reach their audience. “When is the best day to post on LinkedIn to ensure my audience sees and engages with my awesome content?” is an age-old question and has layers to it.
But the good news is, we now have access to data that can help us answer that question. So, when is the best time to post on LinkedIn?
Well, the TLDR version of the answer is – it varies based on your audience. However, we at &Marketing don’t particularly love that answer. We also like to dig a little bit deeper and have some fun by leaning into data and building fun dashboards. So when we were posed this question, we decided to create something new that could give us an answer and potentially add to our Business Intelligence services. Here’s what we did and learned.
While you might generate some leads and back into your business goals with this approach, you’ll likely just be wasting time and money when you could be working smarter, not harder.
However, with all of the tools and data out there, it can be overwhelming or down right impossible to even know where to begin and how to leverage all of these glorious resources. Therefore, we’re going to help you find the elusive needle in the hay sack and show you three tools &Marketing leverages to save time, stop guessing, and still generate big results for our clients (and ourselves).
We gathered three years of LinkedIn data from a combination of sources.
Taking all of this data, we built several dashboards via Microsoft Power B.I. to help us mine through the 500+ LinkedIn posts and the thousands of website sessions from LinkedIn. These dashboards helped us easily uncover insights that could apply to our business questions.
Pro Tip: Do NOT use Bitly links with your LinkedIn posts. It makes it harder to match up the data with your Analytics.
After sifting through 500+ posts and all of our LinkedIn analytics data, here is what we uncovered:
We’d be silly to look at all of this data and just say, “we’re doing great!” We now have actionable insights that will help us optimize our organic LinkedIn strategy. What can we do based on the above is:
1. Our audience is most engaged with our LinkedIn content and engagement with our site.
2. Have the best conversion rates on our site.
As we mentioned in the beginning, everyone’s audience and social presence is different, so this data may be vastly different than what you uncover. The important takeaway is that all of this data is FREE and available to you via LinkedIn and your Google Analytics. When thinking about and crafting your organic social strategy, don’t neglect these valuable insights. Lean on them to make your LinkedIn presence felt by the most people. Don’t waste your valuable time just posting randomly without actually figuring out what works.
Want &Marketing to perform a free analysis of your LinkedIn? Contact us today!
Marketing Director Paul Ferguson helps clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies to effectively reach client’s desired audiences. Follow Paul on LinkedIn.
&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.
Are you facing challenges of your own in generating leads and meeting your business’ growth goals?
We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.