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Relationship Marketing Through the Pandemic

Relationship Marketing Through the Pandemic

by Rajat Kapur | Dec 14, 2020 | Business & Marketing Strategy, COVID Marketing, General, Insights, Marketing Planning & Execution

Relationship Marketing Through the Pandemic Written By On The chaos of 2020 has led many businesses to assess how well their marketing strategies translate during a pandemic. We’ve spent a good deal of time walking through this in our marketing during a pandemic blog...
Why Add-On Acquisitions Can Be Important: How Mid-Market Companies Can Emerge Stronger Post-Pandemic

Why Add-On Acquisitions Can Be Important: How Mid-Market Companies Can Emerge Stronger Post-Pandemic

by &Marketing | Dec 2, 2020 | Business & Marketing Strategy, COVID Marketing, Insights

Why Add-On Acquisitions Can Be Important: How Mid-Market Companies Can Emerge Stronger Post-Pandemic Written By On Unfortunately, one of the results of the pandemic is that smaller competitors may be going out of business. This will create opportunities for the...
Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

by &Marketing | Oct 1, 2020 | COVID Marketing, Events, Marketing Planning & Execution

Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig Written By On With the end of the year quickly approaching, it’s time for businesses to evaluate 2020 performance metrics. While...
3 Ways Business Leaders Can Improve Team Performance in a Challenging Environment with Harriet Stein

3 Ways Business Leaders Can Improve Team Performance in a Challenging Environment with Harriet Stein

by &Marketing | Sep 28, 2020 | COVID Marketing, Insights

3 Ways Business Leaders Can Improve Team Performance in a Challenging Environment with Harriet Stein Written By On Business Leaders are finally realizing the importance of addressing the mental wellbeing needs of their employee base, since it is affecting their bottom...
Prepared for the New Normal? How Businesses Can Emerge Stronger Post-Pandemic with Rajat Kapur

Prepared for the New Normal? How Businesses Can Emerge Stronger Post-Pandemic with Rajat Kapur

by &Marketing | Sep 22, 2020 | Business & Marketing Strategy, COVID Marketing, Events

Prepared for the New Normal? How Businesses Can Emerge Stronger Post-Pandemic with Rajat Kapur Written By On “It is not the strongest of species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin There is no denying...
Webinar Recap: Emerging Stronger Post-Pandemic & Adjusting to the New Normal— Emerge and &Marketing

Webinar Recap: Emerging Stronger Post-Pandemic & Adjusting to the New Normal— Emerge and &Marketing

by &Marketing | Aug 28, 2020 | COVID Marketing, Events

Webinar Recap: Emerging Stronger Post-Pandemic & Adjusting to the New Normal— Emerge and &Marketing Written By On How have you changed your marketing strategy in light of COVID-19? &Marketing recently teamed up for a webinar with Emerge, a learning and...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
Read More

How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings has become more effective. It’s not enough anymore to simply share the logical reasons why your brand has something special to offer. To cut through the noise of today’s oversaturated markets, you also need to weave emotion and...
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&Marketing Case Study: Using Organic SEO to Increase Brand Awareness in Saas Marketing

Business Challenge Summary RB Solutions is a B2B point of sale software service, focusing on the pool and spa and chimney and hearth industries. In late 2019, RB began looking to further its overall awareness in the marketplace and generate leads to advance new business initiatives. More specifically, RB wanted to improve their SEO and develop a longer-term content strategy. At the time, RB already had a blog in place, but they believed those posts were not being leveraged effectively or seen...
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