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Insights

Should You Turn Off Digital Advertising During Economic Uncertainty?

When the economy takes a turn for the worse, it seems like everything is tanking. Less money is coming into your business, and everyone is rightfully concerned. Companies go into survival mode and immediately start thinking about how to cut costs and hold on to...
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3 Ways Business Intelligence Strategy Influences Business Success

Big data is hard to collect, organize, and view at scale, but you know you need it to compete in today’s growing digital landscape.The way you’re analyzing data now is likely a time-eating process that hardly ever results in quality business insights. It’s difficult...
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Calculating and Allocating a Marketing Budget Made Easy

Marketing budgets vary drastically by industry and there’s no one single formula to perfect budgeting. Even within the same industry, each business has its own nuisances—like company structure, goals, and customer journey (also known as the sales and marketing...
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