Creating Our Core Values: The &Marketing All-Time Hits

Creating Our Core Values: The &Marketing All-Time Hits

Creating Our Core Values: The &Marketing All-Time Hits

&Marketing, and marketing, outsourced marketing strategy

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Culture Eats Strategy For Breakfast
Peter Drucker

I’ve been known to share sentiments like, “It’s not what we do, it’s how we do it” and “it’s a great privilege to choose the people you work with.” When I say these things, I risk sounding like a broken record, but it’s so true! Despite regularly having discussions about the importance of our culture, our approach, and “who we are,” we lacked a formal set of core values.

We easily agreed on the basic tenets of being honest, communicating transparently, and adhering to a ‘no games’ policy, not only internally but also with our partners and clients.

A differentiating factor at &Marketing is that we pledge to measure ourselves by our client’s success and always use data to drive our decisions. We know that the best path is typically not always the easiest or smoothest. When we really push the envelope and innovate to find the better solution, we appreciate a healthy debate about the tactics and strategies needed to succeed. Sometimes this results in tough conversations, which we approach head on.

Ultimately, and most importantly, is that we wanted to highlight that we are not “yet another marketing agency.” We strive for amazing results for the client, and do not just check boxes. We have a unique and tight knit culture, where we value work-life balance, and we appreciate trustworthiness. Finally, we look for partnerships that embrace this unique culture. We look to partner and win together….thus our name – “&” Marketing. It’s not just our clients out there- it’s us too- taking the new path, having honest conversations, and measuring our success continuously as we go.

After we completed our exercise, I reflected on the old Peter Drucker quote – “Culture Eats Strategy for Breakfast” and realized that it’s playing itself out in our business. It’s our culture that makes us unique- it’s the how we do it that makes the it special. But, best of all, it’s the people who make this my privilege.

About the Author

Rajat “Raj” Kapur is the founder and Managing Director of &Marketing. He strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

6 Ways to Sharpen Your Brand Identity

6 Ways to Sharpen Your Brand Identity

6 Ways to Sharpen Your Brand Identity

&Marketing, and marketing, outsourced marketing strategy

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When your brand is battling for a seat at the table your ideal customer or client sits at, the question really comes down to how sharp your sword is. Your brand identity is the essence of who you are as a business, and in turn, how you above all other competitors stand out to connect with your ideal target audience. Here are 6 ways you can sharpen your brand identity and win that seat every single time.

1: Shift Your Focus to Your Customer

We are all the heroes of our own stories. Our failures, successes, villains, and happy endings are the center of our own lives and the focus of our days. That’s true for everyone, including your customer. It’s also a big reason brands fail to connect with customers and clients — they become too self-focused. Maybe your brand identity revolves around a sustainable snack food like no one has ever tasted. Or perhaps your reason for waking up every day is an innovative technology the world hasn’t seen before. You love to talk about it, and you should, but in a way that focuses on how that unparalleled product or services helps your hero (customer) more than it focuses on how awesome your business is.

2: Understand What Problem You’re Solving

Every decision human beings make, and every action they take each day stems from the need to solve a problem. Nothing to wear? Need to buy clothes or do laundry. Hungry? Must buy food or buy the ingredients to cook. Losing money to third party sellers on Amazon? Need a solution to keep them from stealing your listings. Breach at your company? Need stronger cybersecurity.

In order to sharpen your brand identity in a way that cuts through the noise and compels your customer to take action, make the problem you solve for them crystal clear.

3: Appeal to Emotions Through Storytelling

Stats capture attention, so I’ll throw a couple at you. People are 22 times more likely to remember a fact if it’s relayed through the lens of a story. Plus, the average attention span has fallen from 20 seconds to just 8 seconds. In order to be memorable and to capture someone’s attention quickly, you must make your customer part of a compelling story. A chemical response is sparked in our brains when we become enthralled by a good story, so take every chance you can get to tell one.

4: Refine Your Voice

Does your ideal customer laugh when you crack a joke, or do they want someone who is serious and somber to help them solve their problem? Do they respond to sarcasm and wit? Or do they want tenderness and emotion? Do they want to feel safe and secure, or do they want to feel inspired to do something out of the box and courageous? These are all questions that should influence your brand voice — the persona you use when you speak to your audience. Make sure it’s unique, and also make sure it’s a voice your customer will respond to and trust. For example, Snickers can get away with delivering snarky punchlines in their marketing, but your local healthcare provider probably can’t.

5: Be Divisive When it Counts

You know the old saying — if you don’t stand for something, you risk standing for nothing at all. If you want to be memorable, showcase your brand’s personality and voice by having an opinion on something that might divide people. It can be something as big as a social justice issue, but it can also be a more playful hill that you die on, like chocolate versus peanut butter, Apple versus Android, or Prince Harry versus Prince William. Team peanut butter, Apple, and Harry over here!

6: Offer Continuous Value

You’re going to be asking for the sale, prominently and frequently (if you aren’t then you should be). And in order to sell effectively, you need to build that like, trust, and know factor. When a potential customer or client starts to like, trust, and know a brand, it almost always means that business has already delivered some solutions to them that worked. People continue to build trust with those who help them solve their problems and give sound advice. So be generous with your expertise.

Now that your brand identity is sharpened and your sword is ready, you can sit at that table and earn your hero’s trust so you can help them solve their problem and find their happily ever after.

Learn how to tell your most compelling brand story with our Narrative Marketing Outline.

About the Author
Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story.
About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Google is Phasing Out the Broad Match Modifier Match Type

Google is Phasing Out the Broad Match Modifier Match Type

Google is Phasing Out the Broad Match Modifier Match Type

&Marketing, and marketing, outsourced marketing strategy

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Google’s roller coaster ride is at it again! In early February, advertisers opened their email only to be surprised with Google’s latest update. In a bold move, Google Ads is removing one of the most popular keyword match types. Starting now, Google will begin gradually including broad modified match (BMM) type behavior into their new version of phrase match. By July 2021, Google will have finished phasing out the use of the broad match modifier match type, and they will act solely as the new phrase match.

Why is This Change to Google BMM Match Type Important?

The BMM match type has been the cornerstone of the account structure for many advertisers, and for some, this is a pretty big deal that will require an account structure overhaul. Instead of focusing on word order combinations, advertisers have been able to use the BMM type to capture traffic with queries containing specific words, but not specific to word order or intent. It has allowed more control over the advertiser’s interpretation of user intent and didn’t rely on Google’s interpretation, which often brought in traffic the advertiser didn’t find relevant. Google is letting us know this change is going to reduce the irrelevant traffic and improve both the user and advertiser experience. They will no longer blindly match a search query to a keyword without consideration of the intent of the search.

To understand this better, let’s take a look at the example below. Of course an advertiser for accounting services isn’t going to want to show “What services do accounting firms offer?” But once the advertiser sees this query, they can add it as a negative keyword and not worry about that search again, while also still capturing impressions for “services for accounting nearby” — which may not have shown with a phrase match type.

So What Does &Marketing Think of This Change?

This will definitely have an impact on how we structure our keywords and accounts, but overall, we are looking forward to the change! While there may be an adjustment period, we are here for it and rolling with the updates. Google is an always-changing goliath, and a successful one at that. Their goal is to deliver relevant search results and ads to their users. If they don’t provide that, people won’t want to use their site or pay for their advertising, and they will lose money.

After this update, Google’s direction is crystal clear. Google is focusing on user intent and website experience. How can we tell?

Here are a few of Google’s biggest and most recent moves:

  1. GA4: the new Google Analytics Property that focuses almost entirely on user engagement on a website.
  2. Removing a large volume of search query visibility, making it more difficult to see what queries were triggering the ads and keywords.
  3. Using the user’s page experience as a stronger part of their ranking algorithms.

While some advertisers are frustrated by this steady loss of granular control, &Marketing is looking forward to helping our clients better understand their customer’s search intent and website performance, which will avoid any negative repercussions with this ever-changing Google Ads landscape.

This may all make you wonder, is it possible that you’re been wasting money on ad spend this entire time? Find out with our no-obligation and free Paid Search Inefficiencies Audit and find out where you’re wasting your ad spend.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

10 Things to Add to Your 2021 Content Marketing Strategy

10 Things to Add to Your 2021 Content Marketing Strategy

10 Things to Add to Your 2021 Content Marketing Strategy

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Content marketing is one of the most effective ways to build brand awareness, gain trust and traffic, and convert new customers. If you aren’t leveraging this tactic in 2021, it’s time to rethink your marketing approach and see where you can incorporate content. We’re here to help with some ideas for your 2021 content marketing strategy.

If you’re already implementing a content strategy, keep what’s working for you and improve what isn’t. We know growing businesses may not have the resources to completely reimagine a brand new content marketing strategy. Instead, you can add some new approaches or re-examine old ones. Here are 10 suggestions for ways to better your content marketing strategy in 2021 without stretching your budget.

10 Things to Add to Your 2021 Content Strategy

1. Audience Segmentation

Not everyone who consumes your content wants the exact same thing. By dividing your audience into groups based on where they are in their journey and what they’re interested in that you have to offer, you can create targeted content designed to give people what they like, and avoid sending them what they don’t.

2. Target Your Specific Audiences

To do this, you need to make sure you know your prospective (and existing) customers like the back of your hand. What do they want, what obstacles are they trying to overcome? What makes them happy, and what keeps them up at night? Then, you can understand what exactly they are looking for so you can tailor your content to their needs.

A great way to do that is with keyword research. See what the current demand for your topic is with Google Trends or tools like SEMRush and UberSuggest, and use them to guide what you create.

3. Keep Your Content Up-to-Date

As time passes, content naturally becomes outdated. To ensure your readers will still be gaining something from your content, you have to periodically go through and update information. Start with your most popular posts that are six months old or older, then work your way down.

4. Create Content Based On Your Core Values

One of the most important things content marketing does is build your brand. Your audience gets the chance to develop a relationship with your business. With content based on your core values, you can continue to develop that relationship, showing your audience what is important to you and what their experience with your company will be like.

5. Stay Flexible

As you deploy your updated content marketing strategy, stay flexible. Be ready to receive feedback, measure effectiveness, and make tweaks.

On the whole, content marketing requires adaptability. The digital landscape is constantly changing, and new avenues for marketing are always being created. To stay competitive, you have to keep on top of the latest trends and always be ready to adapt.

6. Conduct a Competitor Analysis

Your competition can tell you a lot about how you can improve your content marketing. Take a look at what they’re doing, see what’s working and what isn’t, and integrate the successful techniques into your strategy.

Google has many automated tools that allow you to take a good look at your competition, and other sites (like UberSuggest mentioned above) do, too. No matter what tool you use, your goal is to see what approaches you can start using for your own business. Don’t steal! Just use it as inspiration to fill in any gaps and create something even better.

7. Create High-Quality Content

Regardless of what kind of content you’re creating, you want it to be great quality. Your audience isn’t going to stick around for boring or unhelpful content. While content marketing is marketing, your primary goal is to build trust and offer value. Whether you’re providing entertainment, education, statistics, stories, or tutorials, your content has to give something generous to your audience.

8. Create a Content Calendar

A lot of content marketers take it one piece of content at a time, reactively instead of proactively. However, this can make it really hard to track the effectiveness of your content and to successfully market it.
Instead, create a comprehensive calendar to track and measure all of your activity ahead of time. Plan out what content you’ll create and when you’ll publish it. With a calendar, you will have a well-thought-out, long-term strategy. Plus, when you work ahead, your content will be ready to go when you need it.

9. Try New Types of Content

If you are able, an excellent way to reach new audiences is with other types of content. There are hundreds of types of content out there, and changing up what you’re producing every now and then will help boost your audience’s interest. It also allows you to keep your content fresh and explore new avenues of content marketing. If you’re only writing blogs, try turning some of them into infographics, or checklists and templates you can use as a lead generator (something you offer in exchange for a reader’s contact information). Usually write long-form think-pieces? Try a listicle, like this want. Whatever you do, make it helpful, switch it up, and let your brand personality shine.

10. Final Thoughts

With a great 2021 content marketing strategy, your business can bring in more leads and convert them into loyal customers.

Want even more guidance on exactly how to execute an effective and impactful content strategy? Download our eBook below.

    About the Author

    Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story.

    About &Marketing

    &Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

    8 Tips for Generating PR for Small Businesses

    8 Tips for Generating PR for Small Businesses

    8 Tips for Generating PR for Small Businesses

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    Have you ever wondered how stories surrounding companies, leaders, or business topics get covered by the news media? No matter how it gets communicated to you – via TV, social media, or online news – it’s likely that whatever news you’re consuming was strategically placed there by a public relations professional.

    PR can be a powerful tool in the communication toolbox to establish credibility, build trust with and engage your audience, create brand recognition, and position your company and its leadership as a thought leader. But it can be tough to know when news really is newsworthy. And even then, where do you start? Here you’ll learn how to tell if your news is newsworthy and how to create a strategic and research-backed approach to getting coverage for your company.

    8 Tips for Generating PR for Small Businesses

    1. Determine Whether Your News IS News

    Do you have something new and interesting to say? Do you have a unique perspective on a trending topic? Do you have news that is timely? Is there an unmet need you’re solving that you want people to know about? If the answer is yes to any of these, then you should consider PR for your business.

    The question then becomes whether your news is valuable and compelling enough that a broader audience (i.e. people outside of your organization) would find it interesting. Here are a few things to keep in mind when evaluating if your news is indeed newsworthy:

    • Timeliness: Does it impact or reflect current events? For example, COVID-19 is a topic that continues to dominate the news cycle for obvious reasons. Can your news somehow be tied to COVID-19? If so, look for reporters and news outlets that have previously covered similar news stories or written COVID-19 articles for your industry.
    • Location: Does it impact your local community? People that live and work in a specific area want to know more about things in that area, as it affects their daily life. Can you tie your topic to a local community? If so, targeting media outlets that cover that specific region would be a great way to secure interest.
    • Human interest: People like learning about people. Is there a leader in your organization that has a relevant or relatable story to tell? If so, this person should have a unique perspective, quality or angle that brings value in some way to the audience you’re targeting.
    • Impact: Will your topic have an influence on the audience you’re reaching? Will this topic matter to them?

    When evaluating whether or not your company news is news and trying to generate PR for your small business, remember to think of it from the point of view of the audience or stakeholders you’re trying to inform. Of course YOU think your news is news, but will anyone else be interested?

    2. Set Concrete Goals

    This can easily get overlooked, especially when timely news or an announcement arises and you need to act quickly. Start by establishing clear objectives for your PR activities. What are you trying to do? Build brand awareness? Position your product in the market? Demonstrate credibility as a thought leader? Amplify an announcement? Secure interest from VCs? The clearer your goals, the easier you’ll be able to measure the results.

    3. Identify Target Audiences

    Once you identify the goals you want to accomplish through spreading the word about your company’s news, it’s time to shift focus to the audiences that will help you accomplish these goals. Who are you trying to reach? What spaces do they hang out in, and where do they go for information? What voices and sources do they trust

    Take the time to think about how you identify your target audience. Is it geographically, by age or gender, or maybe by interest or industry? PR for small businesses often succeeds because of a strong focus on the exact right audiences for that piece of news. It’s critical to spend time getting to know and understanding the audience you’re targeting, as this will help you identify 1) how to reach them and 2) how to develop strong messages that will get them to act.

    4. Develop a Strategy

    So once you know who that ideal audience is, how can you reach them? If your goal is thought leadership, consider bylined articles or speaking engagements. If your goal is to build brand awareness or position your product in the marketplace, pitch reporters to get earned media hits in publications or podcasts. If you have a corporate announcement you’re making, consider developing a press release and pitching it under embargo to prospective reporters.

    After you’ve established the audience you want to reach, this is when you’ll create a targeted media list with outlets and reporters to contact. Research the outlets and reporters who speak to your target audience and have covered topics similar to yours in the past. Check out the list of tools below that can help do the research by identifying outlets, reporters, and contact information!

    While earned media is the more traditional approach to PR, there are also other ways to obtain coverage. The PESO model (paid, earned, shared, and owned media) is a widely used strategy for thinking about segmenting your approach. This graphic by Spin Sucks, a professional development and training organization, explains the model well.

    5. Create Key Messages and Pitch Note

    Now you’ve got your goals, audience, and strategy lined up. It’s time to outline the actual meat of the news you want to share. Think about the top three points you want to make, focusing on the critical pieces of information your audience should walk away with. Develop a key message document that lays them out with supporting, data-driven facts. You yourself what the research is telling you. What is your customer’s problem and how are you solving it?

    After you know the most important points of your story, develop a pitch note that you can use and customize in your media outreach. The note (which you’ll send via email) should be brief and highlight the most interesting and valuable information. It’s important to customize each pitch note to the specific reporter you’re reaching out to.

    How do you customize? Check out the recent articles they’ve written, their social media accounts, blogs, etc., and refer to something timely in your email. Think about a way that they could uniquely cover your story based on their style or what they typically cover. Don’t forget to offer the opportunity for the reporter to interview and speak with your spokesperson!

    6. Prep Spokespeople

    You’ve offered outlets the chance to speak to someone at your company, so what happens once they say yes? Hopefully, before you pitch, you have identified the relevant subject matter experts that will tell your story and share your messages. Get that spokesperson ready for potential interviews through a media prep session. Focus on best practices for delivering key messages and speaking with reporters. Remember to go through your key messages, and don’t hesitate to request that the outlet send the questions over ahead of time if there will be an interview involved.

    7. Execute Your Plan

    Congratulations! You’ve laid all of the groundwork to execute effective PR for small businesses. Now it’s time to execute, and in order to do that, you’ll need some key supporting materials:

    • One-pager for spokespeople with key messages.
    • Media list of targeted reporters (including both traditional media, podcasts, and blogs). Use this larger list to pull from for targeted outreach around specific topics.
    • Prepped third-party spokespeople to help tell your story from an outsider’s perspective.
    • An editorial calendar outlining pitch ideas for milestones or announcements you’re planning for, as well as “evergreen” topics. Align those with any special events or themes you see happening within the outlets you’re seeking to pitch.
    • A social media and blog cadence for owned content on your website to serve as a channel that supports your news.

    8. Monitor & Measure

    Once you begin pitching, how do you know your strategy is effective? In order to measure the success of your PR campaign, you have to identify some metrics and figure out how to score them. The first step is to establish KPIs (key performance indicators). These can include coverage, reach, sentiment, and social media engagement, to name a few. PR efforts are well-known for being tricky to quantify and measure, but setting goals up front and what will be used to measure them will help

    PR Tools for Small Businesses

    Below are a few tools every small business should have in their PR toolbelt.

    1.To research outlets and reporters, build media lists, monitor coverage, try

    2. For media monitoring services, test out:

    3. To connect reporters with subject matter experts and sources, sign up for HARO.

    PR, and more specifically media relations, is a critical part of any business’s communication and marketing strategy. And while the thought of pitching the media might seem daunting, the above tips can help guide the process. Just remember, it’s important to evaluate your news to ensure it’s of interest to the people you’re trying to reach!

    Having a coordinated marketing plan is critical as a foundation you can use to build on with a PR strategy. For help creating and executing your 2021 marketing strategy, download our workbook

    About the Author

    Rachel Gormley is a seasoned project manager with experience in strategic communication, public relations and event planning. An effective communicator armed with strong organizational skills, she can see a project through successfully from inception to completion, managing the fine details and ensuring seamless collaboration across workstreams. Rachel works hard to build and maintain strong client relationships. She takes pride in immersing herself in her clients to understand their needs and to make the recommendations that are best for their business.

    Rachel graduated from Drexel University with a Bachelor’s degree in Communication and a Minor in Marketing.

    About &Marketing

    &Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

    5 Marketing Strategies To Try In 2021

    5 Marketing Strategies To Try In 2021

    5 Marketing Strategies To Try In 2021

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    As we learned in 2020, what worked before isn’t always going to be what continues to drive results. Modern marketing was flipped on its head when COVID-19 swept the world last year. As the months have gone on, we have learned to pivot where we need to, lean in where we can, and identify what strategies and tactics are still working, along with what needs a fresh approach. So now that a brand new year is here, what should you keep doing and what should you change?

    We can’t predict the future, but we can use data, research, and lots of experience with our clients to tell you what marketing strategies to try in 2021.

    5 Marketing Strategies to Try in 2021

    1. Sharpen Your Messaging and Uniqueness

    Many businesses don’t take the time to understand their target audience’s true needs, and how their solution uniquely solves the problem their customers have. Competition is stiff, and digital messaging is flooding every channel. Break out of the echo chamber and get your audience to listen to you by narrowing your messaging to focus on exactly how you’re different. But be careful not to make it all about you. That uniqueness should be highlighted in a way that puts your customer in the spotlight, not your brand.

    2. Nurture Your Email List

    Some of you might be surprised to see this subject on a list of marketing strategies to try in 2021, but we assure you that email is not dead. Lots of businesses spent way too much of their time focusing on social media followers and not nearly enough on the people who have already said they want to receive content straight into their inbox.

    Social media is great for generating brand awareness and connecting with people, but you will never own it. Mark Zuckerberg owns Facebook and can change the algorithm with a snap of his fingers, plummeting your organic reach. But email? That you own, and you can guarantee when you hit that send button, your message will go straight to a group of people who want to hear from you.

    3. Implement a Data-Focused Content Strategy

    Content marketing is powerful when you do it right, and most growing businesses don’t. Without research, data, a concrete plan, solid copywriting, and a way to get your message to the right people, you’re just shouting into the abyss. Focus your efforts in the right places and you can establish yourself as a thought leader, build trust, and attract an audience who is ready to buy from you.

    Search engine optimization (SEO) may seem intimidating, but it is worth the effort to build into your content strategy. There are many, many techniques to improve your SEO, and they can be pretty technical (we try to simplify it some here). However, the main thing to keep in mind is that you should be creating content for real humans with consideration for search engines, not the other way around.

    4. Manage Your Online Reputation

    Google is leaning harder than ever into highlighting local businesses when people are searching for something online. You need to claim your company listing on Google My Business and spend some time updating your profile, requesting, and responding to reviews. Your online brand reputation is critical and will be even more so in a post-COVID world. Plus, customer reviews can actually impact your local SEO, because Google likes when you leverage their platform.

    5. Get More Social

    Yes, we did just tell you to pay more attention to your email list than to social media, but that doesn’t mean you shouldn’t have a strong social plan in place when nailing down your marketing strategies for 2021. The key here is to work smarter, not harder. Embed your social media strategy into your overall content strategy. Repurpose blogs and email content by pulling out quotes, breaking down the content, and turning your articles into video or graphic series. In 2021 your social media content is going to work even harder for you because Google is starting to index social content —so get to work on those SEO keywords when writing both website blogs and posting on LinkedIn.

    A fresh marketing strategy can re-energize your business for a new year. With a little bit of work, you can reach new audiences, draw in more customers, and grow your company. These 5 marketing strategies to try in 2021 should be the foundation of your plan, but foundation alone isn’t enough — you have to consistently execute. Our Marketing Planning Like a Pro workbook will help you do just that.

    Need a more comprehensive marketing course to help you get a more complete grasp on your 2021 marketing strategy? Enroll in &Marketing U to get all of the tools, education, and accountability you need to grow your business this year.

    About &Marketing

    &Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.