In our post-pandemic world, companies of all sizes are navigating three key business challenges:

• Rising customer expectations. 60% of customers prefer to buy from purpose-driven brands. 64% of consumers would buy or boycott a brand solely because of its social or political positioning
• Employee turnover and retention. 71% of employees feel disconnected from their work, and 60% are open to a new job. Turnover costs the U.S. economy $30.5 billion per year.
• Hyper-competitive marketplace. Brands are struggling to find a key differentiator, stay relevant, and ultimately drive business growth.

Many companies have turned to philanthropy and cause marketing, as they’ve proven to not only benefit communities, but also create better working environments, create a strong sense of collective purpose that drives employee satisfaction, and increase profits.

However, some brands have fallen short, often lacking strategy, intentionality, and authenticity.

Last week, &Marketing’s Community Relations and Philanthropic Lead, Melissa Margis Kapur, and Darren Sudman, CEO of Unless Agency, co-led an interactive webinar and Q&A exploring:

• The whys and hows of cause marketing programs for small and medium-sized businesses (especially in today’s hyper-sensitive social marketplace)
• The dos and donts of cause marketing, and how to ensure your cause fits your mission and the values of your customers
• Ways to execute a cause marketing program with a limited budget
• How to creatively tie-in public relations and social media to tell your story about your cause marketing program
• Examples of executed successful campaigns

If you were unable to join the webinar live, we encourage you to watch it here.