“Webinar Recap: How to Enhance Your Website Experience to Drive Business Results” – with Dex Burgess and Beth McDonough

“Webinar Recap: How to Enhance Your Website Experience to Drive Business Results” – with Dex Burgess and Beth McDonough

by | Aug 20, 2020 | Events

“Webinar Recap: How to Enhance Your Website Experience to Drive Business Results” – with Dex Burgess and Beth McDonough

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First impressions count, and these days you can almost guarantee customers are checking you out online.

No matter what industry you’re in, a user-friendly website with the right messaging and a modern feel is a powerful tool to grow your business. If your website doesn’t put your brand’s best foot forward, you’re missing out on a valuable opportunity to take your audience through a meaningful customer journey that showcases how you can meet their needs.

Maybe you know your website needs work, but you don’t know where to begin. Knowing how critical your digital presence can be to the growth of your business can make the process feel more daunting than it has to be. That’s why we’re sharing our tried and true approach for developing and refining effective websites.

During our latest webinar, “How to Enhance Your Website Experience to Drive Results,” &Marketing’s Dex Burgess and Beth McDonough walked us through our tried and true website approach. Viewers learned how to:

  • Select the best platform for your business goals and needs
  • Establish the framework of your website based on research and analysis
  • Define your brand’s unique positioning and personality
  • Align your messaging with your customer journey
  • Design modern visuals that match your brand identity
  • Build website, ensure functionality and track performance

Couldn’t make it live? No problem. Check out the full webinar by clicking the button below.

Watch Now
About the Authors

Rajat “Raj” Kapur is the founder and Managing Director of &Marketing. He strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

Dexter Burgess: Marketing Manager Dexter Burgess takes the lead on implementing new tactics and promoting change through data-driven strategies. Dex works hard at client relations through consistent communication and positive feedback, never settling until the customer is understood and happy. He recently graduated from Butler University with dual degrees in Marketing and Management Information Systems (MIS). This unique combination gives him insight into many sides of marketing, helping the team identify and quickly implement new software solutions.

Beth McDonough: Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story. Beth graduated from Gannon University in December of 2019 with her Masters in English and spent her undergraduate years majoring in English and minoring in journalism and technical writing at Fairmont State University.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Webinar Recap: How Mid-Market Companies Can Emerge Stronger Post-Pandemic

Webinar Recap: How Mid-Market Companies Can Emerge Stronger Post-Pandemic

by | Jul 27, 2020 | COVID Marketing, Events

Webinar Recap: How Mid-Market Companies Can Emerge Stronger Post-Pandemic

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Is your business ready for the “new normal” post-pandemic?

Most mid-market companies have taken the right immediate actions in response to the coronavirus outbreak: They’ve followed health and safety guidelines in their workplaces, cut costs, and taken out loans and grants. However, the changes in customer and employee behaviors and attitudes are so deep that companies must reexamine how they do business, and ensure it fits the emerging “new normal.” 

For most mid-market companies, things will never go back to what they were, and strategies that worked in the past may no longer apply. Smart leaders will seize these changes as opportunities to become stronger and more competitive. 

Our last webinar focused on identifying and examining the new business trends that have emerged as a result of COVID-19, and how to leverage these changes as opportunities to adapt your business and sustain long-term growth. Amanda Cook hosted our panelists, who shared their valuable insights based on decades of experience in the trenches dealing with these issues:

  • Rajat Kapur, &Marketing’s Managing Director

  • Bob Olsen, who brings decades of marketing leadership and change management experience from DuPont, FXI, and Deloitte Consulting

  • Rahul Kapur of Icon Investment Partners, who brings 35+ years of business transformation experience

During the webinar, we learn:

  • The key business discontinuities and changes that have emerged from COVID-19 and the opportunities they present

  • The key areas that require immediate attention from mid-market companies, and the actions they must take to sustain long-term growth:

    • Redefine the customer experience
    • Revive relationships with employees 
    • Restructure your supply chain
    • Rethink and reset your strategy 

Couldn’t make it live? Watch the webinar recording to hear the valuable insight on these business leaders shared on the emerging trends we are seeing today.

WATCH NOW

Are you ready to rethink and reset your business strategy to emerge stronger post-pandemic? We can work with you to create your own radar chart that is specific to your company’s goals, and develop the right approach to customize actionable steps for your business. Contact us to get started!

Request a Readiness Assessment
About the Authors

Rajat “Raj” Kapur is the founder and Managing Director of &Marketing. He strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

Robert Olsen is a Marketing Expert, Speaker and Consultant with a unique combination of Management Consulting and C-suite experience in chemicals and life sciences.  He is an experienced Chief Marketing Officer, and has also served as Corporate Marketing Director at DuPont and a Strategy and Operations Consultant at Deloitte.  Robert helps companies grow, utilizing his expertise in marketing, sales, and innovation to navigate major changes and new programs including M&A, brand building, and culture transformations. Robert is passionate about creating a better customer experience and employee culture to drive business results.

Rahul Kapur has 40+ years of successful business experience spanning a variety of areas. As a business consultant, he provides companies of all sizes with his expertise in strategy development, M&A, new products & innovation, and data analysis and modeling. His experience includes Unilever, Dow Chemical and Aearo Technologies (now 3M). He is Managing Director of Icon Investment Partners, Chairman of Guilford Group, Managing Member of Ark Capital Investments, LLC, and Senior Advisor for &Marketing, Crossroad Transactions, and Quest Safety Products, as well as on the boards of several start-ups.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Webinar Recap: How to Use Content for Lead Generation

Webinar Recap: How to Use Content for Lead Generation

by | Jul 14, 2020 | Events

Webinar Recap: How to Use Content for Lead Generation

Does your content marketing plan align with your business goals?

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70% of marketers are actively investing in content marketing. While this statistic confirms content’s reigning title of king on the internet, companies often make the mistake of generating blogs, eBooks, and social media posts blindly. This results in content marketing that lacks a real strategy, a concrete plan, or a way to track tangible return on investment.

Gone are the days where content is used just to build awareness. When backed by data and developed in conjunction with your overall goals, content can be used to drive your target audience to convert and generate concrete revenue for your business.

Content Manager, Beth McDonough, and Marketing Director, Paul Ferguson, recently discussed how data-driven content developed in tandem with your business goals can drive quick conversions and lead generation. They also covered:

  • How to align your business goals with your overall content strategy.
  • How to use data to influence your content creation and distribution.
  • How to create content your target audience is actively searching for.
  • How to leverage Business Intelligence in conjunction with compelling storytelling and messaging to drive lead generation.

Couldn’t make the live webinar? No problem! Watch the recording to learn how data combined with storytelling can be a powerful lead generation tool.

Watch The Full Webinar Here
Ready to begin applying some of the methods we covered in this webinar? Download our latest eBook, “Cut the Fluff: How to Create Content That Actually Grows Your Customer Base,” to get our step-by-step process for gathering data, writing compelling and conversion-ready content, and distributing it to the right audience.
DOWNLOAD THE EBOOK
About Beth McDonough

Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story. Visit Beth’s LinkedIn.

About Paul Ferguson

As a Marketing Director at &Marketing, Paul Ferguson uses his 16 years of B2B marketing experience to help clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies backed by data, to effectively reach client’s desired audiences. Paul graduated from La Salle University with a Bachelor of Arts in Communication and a double minor in Marketing and Business Administration. Visit Paul’s LinkedIn.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

by | Jun 30, 2020 | COVID Marketing, Events

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

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How is your business plan adjusting post-pandemic?

If you don’t know yet, ask yourself these two questions:

  1. How well have I adjusted my internally and externally facing systems?
  2. How well did your response to the pandemic stack up against competitors? 

Savvy business leaders know there is always room for improvement – especially when it comes to digitizing, creating better processes to streamline internal workflow and improving customer experiences. While making these types of changes can sound daunting and expensive, it doesn’t have to be. The long term benefits are worth the investment, and getting started on the right foot can make all the difference. 

Digitizing operations can improve all parts of a business, from sales and marketing to internal operations and cash flow. When HR, communications, project management, operations, supply chain finance, sales, and marketing all work together, the result is improved efficiency that  makes a tangible impact on the bottom line.

To help you get a clear understanding of what digitization can do for your business as you reevaluate your 2020 strategy, we hosted a webinar that you can view anytime. Our managing director, Rajat Kapur, was joined by Bob Pozesky of RKL and Erica Quigley of Poka-Yoke Solutions to discuss:

  • How technology can optimize your customer’s experience and internal operations

  • How to set a clear vision for digitizing key functions of your business

  • How to track progress towards digitization efforts

  • What risks and challenges you’ll face along the way 

  • How to tell what activities are driving revenue

Watch the full recording by clicking the button below. 

Watch The Webinar Now

About Rajat Kapur 

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

About Erica Quigley

Erica Quigley is the founder and managing director of Poka-Yoke Solutions and author of Business Process Flow Mapping, Succinctly. She specializes in creating cohesiveness across company departments through efficiency and technology. Erica was previously the Director of Global Supply at FreedomPay where she built the supply chain infrastructure to support their global expansion. For further information about Erica and Poke-Yoke Solutions, please visit https://www.ericaq.com/ .

About Bob Pozesky

Robert E. Pozesky leads RKL’s Operations Consulting Practice and the firm’s Manufacturing & Distribution Industry Group. Bob helps clients ranging from small family businesses to Fortune 100 companies accelerate business transformation and growth through improved execution.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Webinar Recap: Social Media Best Practices for Small Businesses

Webinar Recap: Social Media Best Practices for Small Businesses

by | Jun 23, 2020 | Events

Webinar Recap: Social Media Best Practices for Small Businesses

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Social media success is an ongoing process, but it doesn’t have to be overwhelming. As a growing business, you know you need to have a social media presence, but how do you build a following of loyal fans who are ready to engage with your product or service, without paying tons of money for ads?

The foundation of an effective social media strategy is built with customer-centric content.

On Wednesday, May 20th, 2020 from 10-11:00 AM Eastern, Amanda Cook, Marketing Director for &Marketing, along with Beth McDonough, Content Manager for &Marketing, joined the Boone County Chamber of Commerce for an interactive webinar entitled “Social Media Best Practices for Small Businesses.”

During this webinar, attendees learned:

  1. Why content is the key to any successful social media growth strategy
  2. How to leverage and repurpose new and existing website content on social media
  3. How to figure out what kind of content will entice and engage your target audience
  4. Best practices for organic posting for each major social media platform

This webinar was originally open only for attendees who are members of the Boone County Chamber of Commerce. Fortunately, the replay is now available on their YouTube channel for anyone to watch!

Need an extra tool in your social media toolbelt? Download the &Marketing Social Media Playbook for all of the details about which platforms to use in 2020 and how to leverage each one for the most growth.

Download The Ebook
Watch The Full Webinar Here

About Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

 As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

About Amanda Cook 

Marketing Director Amanda Cook helps clients develop sophisticated marketing campaigns that drive brand leadership, increase sales and elevate the customer experience. With over 15 years of experience, Amanda has delivered successful campaigns with bootstrapped budgets to leading marketing organizations at $1B companies. Whether local or global, she enjoys the challenge of uncovering a client’s business objectives and helping them build a strategy to succeed.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: Are You Taking Advantage of All The Ways LinkedIn Pages Can Help You Grow Your Business?

Webinar Recap: Are You Taking Advantage of All The Ways LinkedIn Pages Can Help You Grow Your Business?

by | Jun 23, 2020 | Business & Marketing Strategy, Events

Webinar Recap: Are You Taking Advantage of All The Ways LinkedIn Pages Can Help You Grow Your Business?

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Are you taking advantage of all the ways LinkedIn Pages can help you grow your business?

Your LinkedIn Page is the perfect place to get content in front of the audience that means the most to your business. LinkedIn enjoys a well-deserved reputation as the most useful social network for business owners and professionals, but many companies are not taking advantage of all that LinkedIn has to offer. 

LinkedIn expert Brynne Tillman and &Marketing’s Marketing Director, Amanda Cook, recently explored how you can take your business to the next level using LinkedIn. 

In this webinar, we covered how to:

  • Build brand awareness by perfecting your company profile
  • Establish your company as a thought leader in the eyes of key decision makers
  • Engage your employees and prospects to expand your reach
  • Publish and share content that enhances SEO
  • Drive high-quality leads through targeted ads and updates

If your LinkedIn page isn’t active and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business. 

Watch the full webinar here to learn powerful tips you can implement immediately to start growing your Page and engaging your followers.

For in-depth actionable tips for increasing and engaging your LinkedIn Company Page, download our eBook.

Download The Ebook
Watch The Full Webinar Here

About Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

 As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

About Amanda Cook 

Marketing Director Amanda Cook helps clients develop sophisticated marketing campaigns that drive brand leadership, increase sales and elevate the customer experience. With over 15 years of experience, Amanda has delivered successful campaigns with bootstrapped budgets to leading marketing organizations at $1B companies. Whether local or global, she enjoys the challenge of uncovering a client’s business objectives and helping them build a strategy to succeed.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.