“Webinar Recap: How to Enhance Your Website Experience to Drive Business Results” – with Dex Burgess and Beth McDonough
First impressions count, and these days you can almost guarantee customers are checking you out online.
No matter what industry you’re in, a user-friendly website with the right messaging and a modern feel is a powerful tool to grow your business. If your website doesn’t put your brand’s best foot forward, you’re missing out on a valuable opportunity to take your audience through a meaningful customer journey that showcases how you can meet their needs.
Maybe you know your website needs work, but you don’t know where to begin. Knowing how critical your digital presence can be to the growth of your business can make the process feel more daunting than it has to be. That’s why we’re sharing our tried and true approach for developing and refining effective websites.
During our latest webinar, “How to Enhance Your Website Experience to Drive Results,” &Marketing’s Dex Burgess and Beth McDonough walked us through our tried and true website approach. Viewers learned how to:
- Select the best platform for your business goals and needs
- Establish the framework of your website based on research and analysis
- Define your brand’s unique positioning and personality
- Align your messaging with your customer journey
- Design modern visuals that match your brand identity
- Build website, ensure functionality and track performance
Couldn’t make it live? No problem. Check out the full webinar by clicking the button below.
About the Authors
Rajat “Raj” Kapur is the founder and Managing Director of &Marketing. He strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.
Dexter Burgess: Marketing Manager Dexter Burgess takes the lead on implementing new tactics and promoting change through data-driven strategies. Dex works hard at client relations through consistent communication and positive feedback, never settling until the customer is understood and happy. He recently graduated from Butler University with dual degrees in Marketing and Management Information Systems (MIS). This unique combination gives him insight into many sides of marketing, helping the team identify and quickly implement new software solutions.
Beth McDonough: Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story. Beth graduated from Gannon University in December of 2019 with her Masters in English and spent her undergraduate years majoring in English and minoring in journalism and technical writing at Fairmont State University.
&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.