Webinar Recap: Social Media Best Practices for Small Businesses

Written By andmarketing

On June 23, 2020

Social media success is an ongoing process, but it doesn’t have to be overwhelming. As a growing business, you know you need to have a social media presence, but how do you build a following of loyal fans who are ready to engage with your product or service, without paying tons of money for ads?

The foundation of an effective social media strategy is built with customer-centric content.

On Wednesday, May 20th, 2020 from 10-11:00 AM Eastern, Amanda Cook, Marketing Director for &Marketing, along with Beth McDonough, Content Manager for &Marketing, joined the Boone County Chamber of Commerce for an interactive webinar entitled “Social Media Best Practices for Small Businesses.”

During this webinar, attendees learned:

  1. Why content is the key to any successful social media growth strategy
  2. How to leverage and repurpose new and existing website content on social media
  3. How to figure out what kind of content will entice and engage your target audience
  4. Best practices for organic posting for each major social media platform

This webinar was originally open only for attendees who are members of the Boone County Chamber of Commerce. Fortunately, the replay is now available on their YouTube channel for anyone to watch!

Need an extra tool in your social media toolbelt? Download the &Marketing Social Media Playbook for all of the details about which platforms to use in 2020 and how to leverage each one for the most growth.

About Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

 As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

About Amanda Cook 

Marketing Director Amanda Cook helps clients develop sophisticated marketing campaigns that drive brand leadership, increase sales and elevate the customer experience. With over 15 years of experience, Amanda has delivered successful campaigns with bootstrapped budgets to leading marketing organizations at $1B companies. Whether local or global, she enjoys the challenge of uncovering a client’s business objectives and helping them build a strategy to succeed.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Ready to rethink your business strategy? Contact us. We're here to help.