Webinar Recap: How to Drive Online Sales Using Meaningful Messaging

Webinar Recap: How to Drive Online Sales Using Meaningful Messaging

by | Jun 23, 2020 | Events

Webinar Recap: How to Drive Online Sales Using Meaningful Messaging

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Are you putting your best online foot forward to attract and retain your target audience?

Many small and growing businesses are pivoting their strategies right now to leverage the power of a modern online presence. Whether you have an outdated website, are struggling to drive traffic to your platform, or are unable to convert casual visitors into buyers, getting your product or service in front of the right people and compelling them to take action are two pivotal components of being successful in this current environment. 

&Marketing Managing Director, Rajat Kapur along with Creative Director, Matt Vincent, and Content Manager, Beth McDonough, recently presented a webinar on how to think holistically when optimizing your brand’s online experience to drive sales. During this webinar, attendees learned:

  • How to align your unique brand story with your company’s positioning to help your target customer solve their core challenge
  • How the typical website visitor behaves in 2020
  • Why it’s important to ensure your brand’s visual identity aligns with your narrative
  • How to drive meaningful traffic to your site using a blend of no-cost to low-cost tactics
  • What elements you should consider adding to your website to drive sales

For a more detailed discussion of these topics, we encourage you to watch the full webinar replay!

Watch The Full Video Here

About Rajat Kapur

As the Managing Director of &Marketing (and-marketing.com), Rajat “Raj” Kapur strives to provide small, medium, and mid-market businesses unparalleled marketing strategy and execution services. His team of professionals can either augment an existing team, or outsource the marketing function for a client.

Raj brings nearly 2 decades of professional experience in marketing, sales, & strategy development experience spanning B2B and B2C Fortune 50, mid-sized, & small companies.

About Beth McDonough

Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story.

About Matt Vincent

Matt Vincent is &Marketing’s resident creative genius, turning each client’s vision into reality through carefully constructed designs and illustrations. Matt has an uncanny ability to read between the lines and understand what really makes a business special, then translate into graphic form.

Matt has worked in digital illustration and graphic design for over 6 years for a variety of clients, including IGN Entertainment and Salesforce.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: Coping With Coronavirus: Mental Health, Remote Work Challenges, and Leading Through Uncertainty

Webinar Recap: Coping With Coronavirus: Mental Health, Remote Work Challenges, and Leading Through Uncertainty

by | May 20, 2020 | COVID Marketing, Events

Webinar Recap: Coping With Coronavirus: Mental Health, Remote Work Challenges, and Leading Through Uncertainty

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The world is in the midst of an unprecedented situation right now as we face the coronavirus pandemic. While battling extreme emotional changes, most people are also experiencing a drastically different work environment.

In an effort to help our community navigate the complex impact of this global health crisis, our Founder, Managing Director, and remote work expert, Rajat Kapur, teamed up with psychologist and mental health expert, Dr. Andrea Delligatti, for a free webinar to share ways to cope with stress, adjust to remote work environments, and lead through the uncertainty of this troubling time. Given that &Marketing operates remotely 24/7/365, we know a lot about how to productively work from home, so we were thankful for an opportunity to pass on some practices that work well for us.

Taking Care of Your Mental Health

During the webinar, Dr. Delligatti described some of the common effects that a crisis can have on our mental health, including anxiety, obsessive thinking, compulsive behavior, and sleep and appetite disturbances. If you are experiencing any or all of these effects, she recommended a few ways to combat them:

  • Be aware of the symptoms of stress. Remember, what you’re feeling is common under these circumstances. 

  • Articulate your stress. Say how you’re feeling out loud. Use the people around you (physically or virtually) who are the most helpful to you during times of stress. 

  • Take a break. Make time each day to consciously refocus your attention on something other than your work and the news. Take a walk, exercise, read, or meditate. Do whatever makes you feel most at ease. Give yourself “you” time.

  • Establish a new “normal.” Even though you’re not going into an office every day, you should still establish some sort of routine. The circumstances under which we’re living right now are not ideal – but it is our current reality – so it’s important to create structure and consistency. This will improve your focus and productivity.

  • Be thoughtful about your news intake. The media is inundating us with news about the crisis every hour of every day. To avoid this, take time away from your devices and televisions, and instead pick a few reputable sources to check a couple times during the day. Dr. Delligatti recommends the Centers for Disease Control (CDC), the World Health Organization (WHO), and state/county health departments.  

  • Seek professional help if needed. If your stress becomes debilitating or you have thoughts of self-harm, contact a medical professional right away for support and guidance. 

Staying Focused in Your Remote Work Environment

Raj, who has a decade of experience in leading remote teams, provided advice on how to best work from this new environment, and what leaders can do to lead their teams through these changes and help them stay motivated and connected.

  • Create a dedicated workspace. When working remotely, the lines can get easily blurred between your work life and your personal life. Having a dedicated work area – especially with a door and away from others in your household – will create a barrier.

  • Adjust your routine. Raj emphasized that this is not business as usual. It’s important to rethink how you interact with coworkers (we love virtual 1:1 meetings and team “happy hours!). This will require you to be more proactive about how you manage your schedule. 

  • Avoid distractions. To maximize productivity, block out portions of your calendar to do work and turn off email, messenger, and phone notifications.

  • Use video. Rather than only communicating via phone, incorporate video to increase the quality of your interactions with coworkers (Zoom, UberConference, Google Hangouts, Microsoft Teams, etc. are all great options!).

  • Offer flexibility. Everyone is going through this situation differently and juggling new work schedules and responsibilities (i.e. taking care of a child while working), so we need to be empathetic and enable flexibility. For example, if you can, let your teams know that the time at which they get their work done can be flexible to accommodate their needs.

To hear a more detailed discussion of these topics as well as a Q&A, we encourage you to listen to the full webinar here. 

Stay safe!

Watch the Webinar Here!
About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: The Leftovers: How to Wake up and Re-Energize Abandoned Leads

Webinar Recap: The Leftovers: How to Wake up and Re-Energize Abandoned Leads

by | Apr 30, 2020 | Events

Webinar Recap: The Leftovers: How to Wake up and Re-Energize Abandoned Leads

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Do you abandon prospects when they turn down your proposal after the first meeting? 

44% of salespeople give up on warming their leads after just one rejection. Appealing to this group feels daunting, especially if you aren’t sure how to pique their interest or don’t have the time to reach out individually. But what if there was a simple and seamless way to wake up those prospects and liven their level of excitement about your product or service?

During this 45-minute webinar, Dexter Burgess, our Marketing Manager and resident automation expert, and Paul Ferguson, our Marketing Director with 14 years of B2B of Marketing experience, walked us through how to wake up those dormant leads. In this webinar, they shared:

  • The single easiest, most effective way to target disengaged contacts (or closed lost leads)
  • How to create a customized email journey based on prospects interests and behaviors
  • How to leverage a sales funnel to warm up these cold contacts
  • How to continue to follow up and reawaken these leads with a single click of a button

For a more detailed discussion of these topics as well as the Q&A, we encourage you to watch the full webinar here. 

Watch The Full Video Here
About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: How to Build Relationships on LinkedIn During Quarantine – With Brynne Tillman & Rajat Kapur

Webinar Recap: How to Build Relationships on LinkedIn During Quarantine – With Brynne Tillman & Rajat Kapur

by | Apr 8, 2020 | COVID Marketing, Events

Webinar Recap: How to Build Relationships on LinkedIn During Quarantine – With Brynne Tillman & Rajat Kapur

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LinkedIn has always been a powerful source for networking, and it’s become even more critical today as we navigate social distancing and the impact of the Coronavirus. However, given the sensitivity and uncertainty of the times, many are unsure of how to remain connected with their prospects, clients, COIs, and broader network.

Last week, &Marketing’s Founder and Managing Director, Rajat Kapur and Brynne Tillman, CEO of Social Sales Link and LinkedIn expert, hosted a webinar exploring How to Build Relationships on LinkedIn During Quarantine.  What we are experiencing now is unprecedented and we have no playbook to give us any guidance. During this webinar, Raj and Brynne discussed why now, more than ever, it’s important to remain connected, provide empathy, and be a trusted resource. 

The biggest takeaways were:

  • How to communicate about COVID-19 with empathy, because as you know it’s not business as usual.

  • Immediate actionable tips and tricks from LinkedIn.

  • How to engage with past prospects and partners.

  • How to lead to selling but not lead WITH selling.

  • Why video is a powerful tool and content vehicle, especially during this time.

  • Why there is no excuse to spam contacts or be too salesy.

  • How to generate new and relevant content ideas.

  • Countertrends rising in the midst of COVID-19::

    • Increase in digital products

    • Rise in remote workers

For a more detailed discussion of these topics as well as the Q&A, we encourage you to watch the full webinar here.

Watch The Full Webinar Here!
About the Author

Marketing Director Amanda Cook helps clients develop sophisticated marketing campaigns that drive brand leadership, increase sales and elevate the customer experience. With over 15 years of experience, Amanda has delivered successful campaigns with bootstrapped budgets to leading marketing organizations at $1B companies. Whether local or global, she enjoys the challenge of uncovering a client’s business objectives and helping them build a strategy to succeed.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Podcast: How to Effectively Market Your SaaS Business with Rajat Kapur

Podcast: How to Effectively Market Your SaaS Business with Rajat Kapur

by | Mar 6, 2020 | Events

Podcast: How to Effectively Market Your SaaS Business with Rajat Kapur

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Are you a SaaS company looking to generate more leads, but struggling to grab the attention of your target audience? At &Marketing, we work with several growing software companies, so we understand the unique challenges they face in the marketplace. Recently, our Founder and Managing Director, Rajat “Raj” Kapur, joined an episode of The Product Launch Podcast, hosted by Sean Boyce, to talk about this very topic (click here to access the audio and here for the video).

In the episode, “How to Effectively Market Your SaaS Business,” Raj describes how the number one mistake companies make is diving head first into marketing execution without first setting a clear strategy, mastering the fundamentals and, importantly, doing their research! If you don’t have a deep understanding of your target audience (“What keeps them up at night?” where they go for information, etc), there’s simply no way for you to get your product in front of them and in a way that will stick.

We encourage you to check out the episode to hear from Raj on all things marketing strategy and execution, from audience segmentation, messaging development, and competitive analysis, to powerful storytelling and identifying the right lead generation tactics for your business (and how to execute them in an affordable way!). He also shares compelling resources that have helped shape his thinking.

Many thanks to Sean Boyce, CEO of NxtStep, for hosting! If you enjoy the podcast and are looking for an even deeper dive, join us for our free &Marketing webinar on March 12, 2020 and learn how to market your business like a pro through a coordinated marketing strategy.

About the Author

As the Managing Director of &Marketing (and-marketing.com), Rajat “Raj” Kapur strives to provide growing businesses unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies, without the excess baggage. His team of professionals can either augment an existing team, or outsource the entire marketing function for a client.

Raj’s two decades of marketing, sales, and strategy development experience have spanned B2B and B2C Fortune 50, mid-sized, and startups. He has a proven track record of using analytics to drive action, an unrelenting customer focus, a bias for practical implementation, and strong interpersonal skills. He is a hands-on leader, sought-after facilitator, and experienced marketing advisor with experience across five continents.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

&Marketing to Present at “Growing Your Business in Chester County” Seminar on May 16 at Align.Space

&Marketing to Present at “Growing Your Business in Chester County” Seminar on May 16 at Align.Space

by | Apr 9, 2019 | Events

&Marketing to Present at “Growing Your Business in Chester County” Seminar on May 16 at Align.Space

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Rajat Kapur, &Marketing’s Managing Director, will be presenting at the “Growing Your Business in Chester County” Seminar on Thursday, May 16th, from 11 – 3:30pm at Chester County’s co-working community gathering place – align.Space in downtown West Chester.

Rajat will be partnering with Ken Knickerbocker of VISTA Today and Pat Taggart of align5 to speak about marketing and sales strategy and execution for business leaders in Chester County.

A follow up to our sold-out events in November of 2018 and January of 2019 (see our takeaways from a previous session here), this seminar is tailored specifically for small and medium-sized business owners, along with their sales and marketing leaders. It will focus on essential marketing and sales tips, tools, and hacks to successfully identify, contact, nurture, and secure more business in Chester County.

For $149, attendees will learn modern, best-in-class marketing principles and practical sales resources focused on Chester County, as well as gain:

  • an awareness of the culture, tools, and resources available to grow your business

  • an overview of the latest marketing trends designed to grow your business and empower your sales teams

  • a customized workbook of tools, tips, contacts, and hacks to help you grow your business in Chester County

  • access to the exclusive ‘Grow Chester County’ Facebook group to continue networking after the session and share exclusive content and updates

  • an opportunity to network with other Chester County-based business development and sales professionals

  • an overview of the importance of using video in today’s marketplace

  • a Q&A discussion panel with local business development leaders

  • access to a one-hour, one-on-one consulting session focused on developing a personalized Chester County marketing and sales plan

In order to provide everyone with ample networking time to improve their Chester County connections, a boxed lunch is included with each ticket, and a happy hour at Align.Space will follow the session.

“I had the pleasure of attending the first ‘Growing Your Business in Chester County’ seminar where I met Raj. He presented a multi-part marketing session during the seminar that was informative, engaging and a lot of fun. As a marketing director, I’m immersed in the grind on a daily basis and I really enjoyed the knowledge and fresh perspective that Raj brought to the table. Coupled with the plethora of resources that Ken shared, I’d recommend this event to fellow sales and marketing professionals. ”

— DIRECTOR OF MARKETING; MID-SIZED COMPANY BASED IN WEST CHESTER

Register Below for “Growing Your Business in Chester County”

REGISTER

About the Author

As the Managing Director of &Marketing, Rajat “Raj” Kapur strives to provide small, medium, and mid-market businesses unparalleled marketing strategy and execution services. His team of professionals can either “augment” an existing team or “outsource” the marketing function for a client. Raj brings nearly two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and small companies.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.