LinkedIn enjoys a well-deserved reputation as the most useful social network for business owners and professionals, but many companies are not taking advantage of all that LinkedIn has to offer. Your personal LinkedIn profile is great for sharing your own resume, connecting with industry colleagues, sales research and prospecting, searching for new job opportunities, and promoting your personal brand. But your company can create a LinkedIn Company Page to promote your product and services, post job opportunities, and more, to put this platform to work as your company’s digital business card.