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Brand Storytelling: Winning Business by Making Your Customer the Hero

Brand Storytelling: Winning Business by Making Your Customer the Hero

by Kim Steinmetz | Jan 3, 2023 | Fractional CMO, Insights, Marketing Planning & Execution, Storytelling & Branding

Brand Storytelling: Winning Business by Making Your Customer the Hero Written By Kim Steinmetz These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare,...
How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

by Kim Steinmetz | Jan 3, 2023 | Business & Marketing Strategy, Fractional CMO, Insights, Marketing Planning & Execution, Storytelling & Branding

How To Get Buy-In From Stakeholders for Your Content Marketing Strategy Written By Kim Steinmetz Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep...
How To Measure Content Marketing ROI (Return On Investment)

How To Measure Content Marketing ROI (Return On Investment)

by Kim Steinmetz | Jun 9, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, Insights, Marketing Planning & Execution, Storytelling & Branding

Business & Marketing Strategy | Business Intelligence & Analytics | Insights | Marketing Planning & Execution | Storytelling & Branding How To Measure Content Marketing ROI (Return On Investment) Written By Kim Steinmetz On June 9, 2022 The targeting,...
How To Create An Effective B2B Content Marketing Strategy

How To Create An Effective B2B Content Marketing Strategy

by Kim Steinmetz | May 23, 2022 | Business & Marketing Strategy, Insights, Marketing Planning & Execution, Storytelling & Branding

Business & Marketing Strategy | Insights | Marketing Planning & Execution | Storytelling & Branding How To Create An Effective B2B Content Marketing Strategy Written By Kim Steinmetz On May 23, 2022 Content marketing is proving to be just as crucial for...

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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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