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How to Calculate ROAS to Support Your Business Analytics Strategy

How to Calculate ROAS to Support Your Business Analytics Strategy

by Sydney Thomas | Dec 14, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, Insights

How to Calculate ROAS to Support Your Business Analytics Strategy Written By Advertising campaigns cost money, and many companies need help understanding their Return On Investment (ROI) or Return On Ad Spend (ROAS). Most often, this is from a need for proper tracking...
Should You Turn Off Digital Advertising During Economic Uncertainty?

Should You Turn Off Digital Advertising During Economic Uncertainty?

by Sydney Thomas | Oct 17, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, Insights

Digital Advertising in an Economic Uncertainty Written By Sydney Thomas When the economy takes a turn for the worse, it seems like everything is tanking. Less money is coming into your business, and everyone is rightfully concerned. Companies go into survival mode and...
How To Implement an Effective Paid Search Strategy

How To Implement an Effective Paid Search Strategy

by Sydney Thomas | Aug 1, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, Insights

Business & Marketing Strategy | Business Intelligence & Analytics | Insights How To Implement an Effective Paid Search Strategy Written By Sydney Thomas On August 1, 2022 We’ve all seen paid search results, more than likely every day. Whether you want to make...
Google is Phasing Out the Broad Match Modifier Match Type

Google is Phasing Out the Broad Match Modifier Match Type

by Sydney Thomas | Feb 24, 2021 | Business Intelligence & Analytics, General, Insights

Google is Phasing Out the Broad Match Modifier Match Type Written By On Google’s roller coaster ride is at it again! In early February, advertisers opened their email only to be surprised with Google’s latest update. In a bold move, Google Ads is removing one of the...

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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings has become more effective. It’s not enough anymore to simply share the logical reasons why your brand has something special to offer. To cut through the noise of today’s oversaturated markets, you also need to weave emotion and...
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&Marketing Case Study: Using Organic SEO to Increase Brand Awareness in Saas Marketing

Business Challenge Summary RB Solutions is a B2B point of sale software service, focusing on the pool and spa and chimney and hearth industries. In late 2019, RB began looking to further its overall awareness in the marketplace and generate leads to advance new business initiatives. More specifically, RB wanted to improve their SEO and develop a longer-term content strategy. At the time, RB already had a blog in place, but they believed those posts were not being leveraged effectively or seen...
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