Webinar Recap: Social Media Best Practices for Small Businesses

Webinar Recap: Social Media Best Practices for Small Businesses

by | Jun 23, 2020 | Events

Webinar Recap: Social Media Best Practices for Small Businesses

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Social media success is an ongoing process, but it doesn’t have to be overwhelming. As a growing business, you know you need to have a social media presence, but how do you build a following of loyal fans who are ready to engage with your product or service, without paying tons of money for ads?

The foundation of an effective social media strategy is built with customer-centric content.

On Wednesday, May 20th, 2020 from 10-11:00 AM Eastern, Amanda Cook, Marketing Director for &Marketing, along with Beth McDonough, Content Manager for &Marketing, joined the Boone County Chamber of Commerce for an interactive webinar entitled “Social Media Best Practices for Small Businesses.”

During this webinar, attendees learned:

  1. Why content is the key to any successful social media growth strategy
  2. How to leverage and repurpose new and existing website content on social media
  3. How to figure out what kind of content will entice and engage your target audience
  4. Best practices for organic posting for each major social media platform

This webinar was originally open only for attendees who are members of the Boone County Chamber of Commerce. Fortunately, the replay is now available on their YouTube channel for anyone to watch!

Need an extra tool in your social media toolbelt? Download the &Marketing Social Media Playbook for all of the details about which platforms to use in 2020 and how to leverage each one for the most growth.

Download The Ebook
Watch The Full Webinar Here

About Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

 As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

About Amanda Cook 

Marketing Director Amanda Cook helps clients develop sophisticated marketing campaigns that drive brand leadership, increase sales and elevate the customer experience. With over 15 years of experience, Amanda has delivered successful campaigns with bootstrapped budgets to leading marketing organizations at $1B companies. Whether local or global, she enjoys the challenge of uncovering a client’s business objectives and helping them build a strategy to succeed.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: How to Drive Online Sales Using Meaningful Messaging

Webinar Recap: How to Drive Online Sales Using Meaningful Messaging

by | Jun 23, 2020 | Events

Webinar Recap: How to Drive Online Sales Using Meaningful Messaging

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Are you putting your best online foot forward to attract and retain your target audience?

Many small and growing businesses are pivoting their strategies right now to leverage the power of a modern online presence. Whether you have an outdated website, are struggling to drive traffic to your platform, or are unable to convert casual visitors into buyers, getting your product or service in front of the right people and compelling them to take action are two pivotal components of being successful in this current environment. 

&Marketing Managing Director, Rajat Kapur along with Creative Director, Matt Vincent, and Content Manager, Beth McDonough, recently presented a webinar on how to think holistically when optimizing your brand’s online experience to drive sales. During this webinar, attendees learned:

  • How to align your unique brand story with your company’s positioning to help your target customer solve their core challenge
  • How the typical website visitor behaves in 2020
  • Why it’s important to ensure your brand’s visual identity aligns with your narrative
  • How to drive meaningful traffic to your site using a blend of no-cost to low-cost tactics
  • What elements you should consider adding to your website to drive sales

For a more detailed discussion of these topics, we encourage you to watch the full webinar replay!

Watch The Full Video Here

About Rajat Kapur

As the Managing Director of &Marketing (and-marketing.com), Rajat “Raj” Kapur strives to provide small, medium, and mid-market businesses unparalleled marketing strategy and execution services. His team of professionals can either augment an existing team, or outsource the marketing function for a client.

Raj brings nearly 2 decades of professional experience in marketing, sales, & strategy development experience spanning B2B and B2C Fortune 50, mid-sized, & small companies.

About Beth McDonough

Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story.

About Matt Vincent

Matt Vincent is &Marketing’s resident creative genius, turning each client’s vision into reality through carefully constructed designs and illustrations. Matt has an uncanny ability to read between the lines and understand what really makes a business special, then translate into graphic form.

Matt has worked in digital illustration and graphic design for over 6 years for a variety of clients, including IGN Entertainment and Salesforce.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: Coping With Coronavirus: Mental Health, Remote Work Challenges, and Leading Through Uncertainty

Webinar Recap: Coping With Coronavirus: Mental Health, Remote Work Challenges, and Leading Through Uncertainty

by | May 20, 2020 | COVID Marketing, Events

Webinar Recap: Coping With Coronavirus: Mental Health, Remote Work Challenges, and Leading Through Uncertainty

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The world is in the midst of an unprecedented situation right now as we face the coronavirus pandemic. While battling extreme emotional changes, most people are also experiencing a drastically different work environment.

In an effort to help our community navigate the complex impact of this global health crisis, our Founder, Managing Director, and remote work expert, Rajat Kapur, teamed up with psychologist and mental health expert, Dr. Andrea Delligatti, for a free webinar to share ways to cope with stress, adjust to remote work environments, and lead through the uncertainty of this troubling time. Given that &Marketing operates remotely 24/7/365, we know a lot about how to productively work from home, so we were thankful for an opportunity to pass on some practices that work well for us.

Taking Care of Your Mental Health

During the webinar, Dr. Delligatti described some of the common effects that a crisis can have on our mental health, including anxiety, obsessive thinking, compulsive behavior, and sleep and appetite disturbances. If you are experiencing any or all of these effects, she recommended a few ways to combat them:

  • Be aware of the symptoms of stress. Remember, what you’re feeling is common under these circumstances. 

  • Articulate your stress. Say how you’re feeling out loud. Use the people around you (physically or virtually) who are the most helpful to you during times of stress. 

  • Take a break. Make time each day to consciously refocus your attention on something other than your work and the news. Take a walk, exercise, read, or meditate. Do whatever makes you feel most at ease. Give yourself “you” time.

  • Establish a new “normal.” Even though you’re not going into an office every day, you should still establish some sort of routine. The circumstances under which we’re living right now are not ideal – but it is our current reality – so it’s important to create structure and consistency. This will improve your focus and productivity.

  • Be thoughtful about your news intake. The media is inundating us with news about the crisis every hour of every day. To avoid this, take time away from your devices and televisions, and instead pick a few reputable sources to check a couple times during the day. Dr. Delligatti recommends the Centers for Disease Control (CDC), the World Health Organization (WHO), and state/county health departments.  

  • Seek professional help if needed. If your stress becomes debilitating or you have thoughts of self-harm, contact a medical professional right away for support and guidance. 

Staying Focused in Your Remote Work Environment

Raj, who has a decade of experience in leading remote teams, provided advice on how to best work from this new environment, and what leaders can do to lead their teams through these changes and help them stay motivated and connected.

  • Create a dedicated workspace. When working remotely, the lines can get easily blurred between your work life and your personal life. Having a dedicated work area – especially with a door and away from others in your household – will create a barrier.

  • Adjust your routine. Raj emphasized that this is not business as usual. It’s important to rethink how you interact with coworkers (we love virtual 1:1 meetings and team “happy hours!). This will require you to be more proactive about how you manage your schedule. 

  • Avoid distractions. To maximize productivity, block out portions of your calendar to do work and turn off email, messenger, and phone notifications.

  • Use video. Rather than only communicating via phone, incorporate video to increase the quality of your interactions with coworkers (Zoom, UberConference, Google Hangouts, Microsoft Teams, etc. are all great options!).

  • Offer flexibility. Everyone is going through this situation differently and juggling new work schedules and responsibilities (i.e. taking care of a child while working), so we need to be empathetic and enable flexibility. For example, if you can, let your teams know that the time at which they get their work done can be flexible to accommodate their needs.

To hear a more detailed discussion of these topics as well as a Q&A, we encourage you to listen to the full webinar here. 

Stay safe!

Watch the Webinar Here!
About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: The Leftovers: How to Wake up and Re-Energize Abandoned Leads

Webinar Recap: The Leftovers: How to Wake up and Re-Energize Abandoned Leads

by | Apr 30, 2020 | Events

Webinar Recap: The Leftovers: How to Wake up and Re-Energize Abandoned Leads

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Do you abandon prospects when they turn down your proposal after the first meeting? 

44% of salespeople give up on warming their leads after just one rejection. Appealing to this group feels daunting, especially if you aren’t sure how to pique their interest or don’t have the time to reach out individually. But what if there was a simple and seamless way to wake up those prospects and liven their level of excitement about your product or service?

During this 45-minute webinar, Dexter Burgess, our Marketing Manager and resident automation expert, and Paul Ferguson, our Marketing Director with 14 years of B2B of Marketing experience, walked us through how to wake up those dormant leads. In this webinar, they shared:

  • The single easiest, most effective way to target disengaged contacts (or closed lost leads)
  • How to create a customized email journey based on prospects interests and behaviors
  • How to leverage a sales funnel to warm up these cold contacts
  • How to continue to follow up and reawaken these leads with a single click of a button

For a more detailed discussion of these topics as well as the Q&A, we encourage you to watch the full webinar here. 

Watch The Full Video Here
About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: How to Build Relationships on LinkedIn During Quarantine – With Brynne Tillman & Rajat Kapur

Webinar Recap: How to Build Relationships on LinkedIn During Quarantine – With Brynne Tillman & Rajat Kapur

by | Apr 8, 2020 | COVID Marketing, Events

Webinar Recap: How to Build Relationships on LinkedIn During Quarantine – With Brynne Tillman & Rajat Kapur

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LinkedIn has always been a powerful source for networking, and it’s become even more critical today as we navigate social distancing and the impact of the Coronavirus. However, given the sensitivity and uncertainty of the times, many are unsure of how to remain connected with their prospects, clients, COIs, and broader network.

Last week, &Marketing’s Founder and Managing Director, Rajat Kapur and Brynne Tillman, CEO of Social Sales Link and LinkedIn expert, hosted a webinar exploring How to Build Relationships on LinkedIn During Quarantine.  What we are experiencing now is unprecedented and we have no playbook to give us any guidance. During this webinar, Raj and Brynne discussed why now, more than ever, it’s important to remain connected, provide empathy, and be a trusted resource. 

The biggest takeaways were:

  • How to communicate about COVID-19 with empathy, because as you know it’s not business as usual.

  • Immediate actionable tips and tricks from LinkedIn.

  • How to engage with past prospects and partners.

  • How to lead to selling but not lead WITH selling.

  • Why video is a powerful tool and content vehicle, especially during this time.

  • Why there is no excuse to spam contacts or be too salesy.

  • How to generate new and relevant content ideas.

  • Countertrends rising in the midst of COVID-19::

    • Increase in digital products

    • Rise in remote workers

For a more detailed discussion of these topics as well as the Q&A, we encourage you to watch the full webinar here.

Watch The Full Webinar Here!
About the Author

Marketing Director Amanda Cook helps clients develop sophisticated marketing campaigns that drive brand leadership, increase sales and elevate the customer experience. With over 15 years of experience, Amanda has delivered successful campaigns with bootstrapped budgets to leading marketing organizations at $1B companies. Whether local or global, she enjoys the challenge of uncovering a client’s business objectives and helping them build a strategy to succeed.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.