“Webinar Recap: How to Enhance Your Website Experience to Drive Business Results” – with Dex Burgess and Beth McDonough

“Webinar Recap: How to Enhance Your Website Experience to Drive Business Results” – with Dex Burgess and Beth McDonough

by | Aug 20, 2020 | Events

“Webinar Recap: How to Enhance Your Website Experience to Drive Business Results” – with Dex Burgess and Beth McDonough

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First impressions count, and these days you can almost guarantee customers are checking you out online.

No matter what industry you’re in, a user-friendly website with the right messaging and a modern feel is a powerful tool to grow your business. If your website doesn’t put your brand’s best foot forward, you’re missing out on a valuable opportunity to take your audience through a meaningful customer journey that showcases how you can meet their needs.

Maybe you know your website needs work, but you don’t know where to begin. Knowing how critical your digital presence can be to the growth of your business can make the process feel more daunting than it has to be. That’s why we’re sharing our tried and true approach for developing and refining effective websites.

During our latest webinar, “How to Enhance Your Website Experience to Drive Results,” &Marketing’s Dex Burgess and Beth McDonough walked us through our tried and true website approach. Viewers learned how to:

  • Select the best platform for your business goals and needs
  • Establish the framework of your website based on research and analysis
  • Define your brand’s unique positioning and personality
  • Align your messaging with your customer journey
  • Design modern visuals that match your brand identity
  • Build website, ensure functionality and track performance

Couldn’t make it live? No problem. Check out the full webinar by clicking the button below.

Watch Now
About the Authors

Rajat “Raj” Kapur is the founder and Managing Director of &Marketing. He strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

Dexter Burgess: Marketing Manager Dexter Burgess takes the lead on implementing new tactics and promoting change through data-driven strategies. Dex works hard at client relations through consistent communication and positive feedback, never settling until the customer is understood and happy. He recently graduated from Butler University with dual degrees in Marketing and Management Information Systems (MIS). This unique combination gives him insight into many sides of marketing, helping the team identify and quickly implement new software solutions.

Beth McDonough: Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story. Beth graduated from Gannon University in December of 2019 with her Masters in English and spent her undergraduate years majoring in English and minoring in journalism and technical writing at Fairmont State University.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Webinar Recap: How Mid-Market Companies Can Emerge Stronger Post-Pandemic

Webinar Recap: How Mid-Market Companies Can Emerge Stronger Post-Pandemic

by | Jul 27, 2020 | COVID Marketing, Events

Webinar Recap: How Mid-Market Companies Can Emerge Stronger Post-Pandemic

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Is your business ready for the “new normal” post-pandemic?

Most mid-market companies have taken the right immediate actions in response to the coronavirus outbreak: They’ve followed health and safety guidelines in their workplaces, cut costs, and taken out loans and grants. However, the changes in customer and employee behaviors and attitudes are so deep that companies must reexamine how they do business, and ensure it fits the emerging “new normal.” 

For most mid-market companies, things will never go back to what they were, and strategies that worked in the past may no longer apply. Smart leaders will seize these changes as opportunities to become stronger and more competitive. 

Our last webinar focused on identifying and examining the new business trends that have emerged as a result of COVID-19, and how to leverage these changes as opportunities to adapt your business and sustain long-term growth. Amanda Cook hosted our panelists, who shared their valuable insights based on decades of experience in the trenches dealing with these issues:

  • Rajat Kapur, &Marketing’s Managing Director

  • Bob Olsen, who brings decades of marketing leadership and change management experience from DuPont, FXI, and Deloitte Consulting

  • Rahul Kapur of Icon Investment Partners, who brings 35+ years of business transformation experience

During the webinar, we learn:

  • The key business discontinuities and changes that have emerged from COVID-19 and the opportunities they present

  • The key areas that require immediate attention from mid-market companies, and the actions they must take to sustain long-term growth:

    • Redefine the customer experience
    • Revive relationships with employees 
    • Restructure your supply chain
    • Rethink and reset your strategy 

Couldn’t make it live? Watch the webinar recording to hear the valuable insight on these business leaders shared on the emerging trends we are seeing today.

WATCH NOW

Are you ready to rethink and reset your business strategy to emerge stronger post-pandemic? We can work with you to create your own radar chart that is specific to your company’s goals, and develop the right approach to customize actionable steps for your business. Contact us to get started!

Request a Readiness Assessment
About the Authors

Rajat “Raj” Kapur is the founder and Managing Director of &Marketing. He strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

Robert Olsen is a Marketing Expert, Speaker and Consultant with a unique combination of Management Consulting and C-suite experience in chemicals and life sciences.  He is an experienced Chief Marketing Officer, and has also served as Corporate Marketing Director at DuPont and a Strategy and Operations Consultant at Deloitte.  Robert helps companies grow, utilizing his expertise in marketing, sales, and innovation to navigate major changes and new programs including M&A, brand building, and culture transformations. Robert is passionate about creating a better customer experience and employee culture to drive business results.

Rahul Kapur has 40+ years of successful business experience spanning a variety of areas. As a business consultant, he provides companies of all sizes with his expertise in strategy development, M&A, new products & innovation, and data analysis and modeling. His experience includes Unilever, Dow Chemical and Aearo Technologies (now 3M). He is Managing Director of Icon Investment Partners, Chairman of Guilford Group, Managing Member of Ark Capital Investments, LLC, and Senior Advisor for &Marketing, Crossroad Transactions, and Quest Safety Products, as well as on the boards of several start-ups.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Webinar Recap: How to Use Content for Lead Generation

Webinar Recap: How to Use Content for Lead Generation

by | Jul 14, 2020 | Events

Webinar Recap: How to Use Content for Lead Generation

Does your content marketing plan align with your business goals?

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70% of marketers are actively investing in content marketing. While this statistic confirms content’s reigning title of king on the internet, companies often make the mistake of generating blogs, eBooks, and social media posts blindly. This results in content marketing that lacks a real strategy, a concrete plan, or a way to track tangible return on investment.

Gone are the days where content is used just to build awareness. When backed by data and developed in conjunction with your overall goals, content can be used to drive your target audience to convert and generate concrete revenue for your business.

Content Manager, Beth McDonough, and Marketing Director, Paul Ferguson, recently discussed how data-driven content developed in tandem with your business goals can drive quick conversions and lead generation. They also covered:

  • How to align your business goals with your overall content strategy.
  • How to use data to influence your content creation and distribution.
  • How to create content your target audience is actively searching for.
  • How to leverage Business Intelligence in conjunction with compelling storytelling and messaging to drive lead generation.

Couldn’t make the live webinar? No problem! Watch the recording to learn how data combined with storytelling can be a powerful lead generation tool.

Watch The Full Webinar Here
Ready to begin applying some of the methods we covered in this webinar? Download our latest eBook, “Cut the Fluff: How to Create Content That Actually Grows Your Customer Base,” to get our step-by-step process for gathering data, writing compelling and conversion-ready content, and distributing it to the right audience.
DOWNLOAD THE EBOOK
About Beth McDonough

Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story. Visit Beth’s LinkedIn.

About Paul Ferguson

As a Marketing Director at &Marketing, Paul Ferguson uses his 16 years of B2B marketing experience to help clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies backed by data, to effectively reach client’s desired audiences. Paul graduated from La Salle University with a Bachelor of Arts in Communication and a double minor in Marketing and Business Administration. Visit Paul’s LinkedIn.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

by | Jun 30, 2020 | COVID Marketing, Events

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

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How is your business plan adjusting post-pandemic?

If you don’t know yet, ask yourself these two questions:

  1. How well have I adjusted my internally and externally facing systems?
  2. How well did your response to the pandemic stack up against competitors? 

Savvy business leaders know there is always room for improvement – especially when it comes to digitizing, creating better processes to streamline internal workflow and improving customer experiences. While making these types of changes can sound daunting and expensive, it doesn’t have to be. The long term benefits are worth the investment, and getting started on the right foot can make all the difference. 

Digitizing operations can improve all parts of a business, from sales and marketing to internal operations and cash flow. When HR, communications, project management, operations, supply chain finance, sales, and marketing all work together, the result is improved efficiency that  makes a tangible impact on the bottom line.

To help you get a clear understanding of what digitization can do for your business as you reevaluate your 2020 strategy, we hosted a webinar that you can view anytime. Our managing director, Rajat Kapur, was joined by Bob Pozesky of RKL and Erica Quigley of Poka-Yoke Solutions to discuss:

  • How technology can optimize your customer’s experience and internal operations

  • How to set a clear vision for digitizing key functions of your business

  • How to track progress towards digitization efforts

  • What risks and challenges you’ll face along the way 

  • How to tell what activities are driving revenue

Watch the full recording by clicking the button below. 

Watch The Webinar Now

About Rajat Kapur 

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

About Erica Quigley

Erica Quigley is the founder and managing director of Poka-Yoke Solutions and author of Business Process Flow Mapping, Succinctly. She specializes in creating cohesiveness across company departments through efficiency and technology. Erica was previously the Director of Global Supply at FreedomPay where she built the supply chain infrastructure to support their global expansion. For further information about Erica and Poke-Yoke Solutions, please visit https://www.ericaq.com/ .

About Bob Pozesky

Robert E. Pozesky leads RKL’s Operations Consulting Practice and the firm’s Manufacturing & Distribution Industry Group. Bob helps clients ranging from small family businesses to Fortune 100 companies accelerate business transformation and growth through improved execution.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Case Study: Using Webinar Marketing To Drive Sales

Case Study: Using Webinar Marketing To Drive Sales

by | Jun 25, 2020 | Business & Marketing Strategy, Case Studies

Case Study: Using Webinar Marketing To Drive Sales

 A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets:  88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual events and webinars.  &Marketing recently helped a long time client manage this very dynamic to leverage their offering of a timely service.

Business Challenge Summary

Our client is a well known IT security provider with a knowledge base of experts who have created a proven solution to a pending regulatory requirement that impacts many businesses.  However, a lack of awareness and understanding of the regulatory change, including the timing, requirements, and approval process, surrounds the need to become certified. An extra level of complexity exists because the certification has a range of “levels” based on the nature of the business.

Since the coronavirus pandemic became a reality in the early spring of 2020, the government has been emphatic that the timing and rigidity of these certification requirements will remain unchanged. This has caused further chaos with many impacted companies scrambling to become certified while working remotely.   Fortunately, our client has a strong brand name within their industry, belongs to many trade associations, and has deep relationships that span decades.

Their aggressive sales goal has become even more challenging because the usual paths to prospects (networking events or in-person meetings) can’t be completed due to stay-at-home orders that were put in place due to COVID-19. The business leader turned to &Marketing to develop a lead generation strategy and plan, all while working from home.

&Marketing helped him solve some thorny issues, such as:

  • How he can leverage his company’s strong name and network to build awareness about their solution to this particular issue.

  • How they can add value without being overly salesy.

  • How they can establish themselves as thought leaders and the go-to solution for those in need of guidance.

  • How all of this could be accomplished while most of the country was self-quarantining.

&Marketing’s solution to these issues? A webinar pilot.

Because this was a pilot, the client’s senior management identified a success indicator of 10 engaged and qualified prospects on the webinar.

&Marketing’s Approach

Our team had a challenge ahead of them, given the circumstances. We needed to execute the pilot webinar within one month from project kickoff, from idea to execution. Our cross-functional team, including copywriting, creative, email marketing, and technology, executed a turnkey process for our client where & Marketing handled all the details, including:  

  • The webinar technology, along with a “dry run” to ensure everyone could manage the tech and platform seamlessly 

  • Coordinating the speakers, the presentation, and the delivery  

  • Prospect invitations, signups, reminders, and follow-ups

  • Developing the content —which was fragmented across their organization— into a cohesive story both online and in a presentation format, through a mix of document review and expert interviews. 

  • Aligning a disoriented client team who was adjusting to a remote working environment. This team included subject matter experts, speakers, and those with networks we wanted to leverage.

Results

We had 71 total webinar registrants and 50 qualified prospects attendees for the webinar. That’s 5x the original goal of 10 qualified leads. In addition to attendance, the engagement during the webinar and feedback upon conclusion were both strong. We saw:

  • 70% attendance rate, which is 2x the industry average.
  • An average score of 8.9 in the post-webinar survey, with no response below a 5.
  • 80% of survey respondents want to hear more from our client on this topic, paving the way for more activity.
  • 95% of attended who responded felt “somewhat” or “much more confident” navigating the regulatory change than they did prior to the webinar.

Most importantly, the client received inquiries from four attendees immediately after the webinar to potentially engage in their services. Several outstanding questions and potential future topics provided the sales team with plenty of follow-up opportunities.  Additionally, a plan is in process with another webinar, along with a comprehensive content plan that puts our client’s expertise front and center.

The &Marketing team did a great job organizing this and keeping our team on track to deliver this webinar successfully as a lead generator. If we had done this internally it wouldn’t have gone as quickly or as smoothly. We ended up getting 5x our goal in terms of attendees and several meetings as a result of this webinar!

DIRECTOR OF SALES AND OPERATIONS

Are you facing challenges of your own in generating leads and meeting your business’s growth goals? We’d love to learn more about your challenges and how a webinar or webinar series could help take your organization to the next level.

Attendance Rate

Avg. Score on Post Webinar Survey

%

Want to Hear More From Our Client

%

Attendees Felt Confident Leaving the Webinar

Are you facing challenges of your own in generating leads and meeting your business’ growth goals?

We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.

About &Marketing:

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.