How Your Nonprofit Can Get $10K Per Month In Free Google Advertising

How Your Nonprofit Can Get $10K Per Month In Free Google Advertising

by | May 22, 2020 | Business & Marketing Strategy, Insights, Storytelling & Branding

How Your Nonprofit Can Get $10K Per Month In Free Google Advertising

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Yes, you read that title right. Google is giving away $10k per month in free ad spend to qualifying nonprofits. That equals $120,000k per year through their Google Ad Grants Program. Now you might be wondering what a Google Grant is. Let us explain so you can take advantage of and enhance your digital marketing to meet your goals this year.

Google states the Google Ad Grants Program gives nonprofits the chance to advertise on Google Ads at no cost to the nonprofit. This program gives qualified organizations $10,000 per month in Google Ads spend to be used to promote their missions and initiatives on Google.

You might be wondering if now is the best time to start something new, especially if your organization is already at max bandwidth. But consider this— total internet hits have surged by between 50% and 70% since social distancing measures began. Adjustments are necessary to meet your audience where they are, and right now they are online more than ever. Before we explain how you can get that extra $10k per month, let’s dig a little deeper into the Google Ads side of digital marketing and how it can impact your nonprofit organization.

How Nonprofits Can Use Google Ads

Normally Google Ads cost businesses money every time someone clicks the link in the ad, which is why they’re often called pay-per-click (PPC ads). But in the case of nonprofits, Google covers the cost for up to $10,000 worth of clicks per month. Over time, your site will rank higher in organic search (the kind you don’t pay for) because Google rewards websites with higher traffic, which you’ll have thanks to Google Ads. 

Google Ads can be a powerful tool in a nonprofit’s toolbox. Most organizations are looking for ways to drive awareness, be an industry thought leader, improve event attendance, recruit volunteers, get more donations, and grow an email list. When executed properly, Google Ads can help your nonprofit with all of the above.

So now you’re interested, right? We’ll get to how you can get started with Google Grants and get those credits from Google Ads. First, let’s make sure your organization qualifies.

How To Know If Your Nonprofit Organization Qualifies For Google Grants

If you answer yes to the following criteria, then you could be eligible for the free Google Ads credit.

  1. You are a registered non-profit with TechSoup. If you aren’t already, no worries. Registration is quick and painless. You can do it for free here.
  2. Your non-profit has a website.
  3. You are not a government entity, hospital, medical group, school, childcare center, or university or college (the exception here is a philanthropic arm within a university).

If you don’t meet the above criteria for Google Grants, check this article out instead, as it likely applies to you. If you want to learn more about Google Ads and paid search before learning about the Google Grant, give this article a read. 

Now that you 1) know if you might qualify and 2) took a little detour to understand Google Ads a bit better, let’s jump in to how to set up your Google Ad Grants account. Here’s what that looks like:

  1. Register with TechSoup. This is how Google can verify that you are in fact a nonprofit. The process is quick and easy. Again, you can do it for free here.
  2. Apply for a Google for Nonprofits account.
  3. Submit a pre-qualification form.
  4. Set up your Google Ads account and create your first campaign to show Google you know what you’re doing. Don’t panic. We can help. Keep reading.
  5. Now you can enroll and receive the $10k per month in ad spend. 

There won’t be any transactions of actual money. You simply won’t be charged for up to $10k worth of clicks. If you use it all up, Google will stop your ad for the month so that you never receive an unexpected bill. Then it will resume the following month. However, if your ad doesn’t get that many clicks, you can’t roll over the remaining balance to the next month. Most organizations are approved within 15 days, but there are times when it may take up to 30 days.

A successful Google Ads campaign does take work and contains lots of steps, like keyword research, compelling ad copy, and a targeted landing page, but anything that is worth doing usually does. We know this can feel daunting if you’ve never used Google Ads, but with $120,000 in free spend, it’s certainly worth considering. 

What’s Next?

If your nonprofit organization needs helping getting started with Google Ads and Google Grants, &Marketing is here to help get you started. You’re working hard every day to do good things in this world, and we’d like to make sure you aren’t missing out on any tools that can enhance your positive impact. &Marketing will give you a complimentary Initial Marketing Assessment (IMA) to review your existing content and provide direction on how to leverage it. We’ll also give you a list of keywords to use in your ad copy based on data that’s unique to your website by “taking a look under your hood” like we did here.

If you’re interested, click the button below and complete the simple form. We’ll follow up to perform your free IMA. No strings attached.

Request a Free IMA

About the Author 

Marketing Manager Ann Ehinger serves as the link between clients and creative to drive projects that deliver results. With over a decade of experience working in the nonprofit, technology, and agency space, Ann is adept at managing a project from idea to completion while navigating all the ups and downs that pop up in between.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results

Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results

by | May 14, 2020 | Business Intelligence & Analytics, Insights

Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results

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These days, all the kids are using Paid Search, especially when you consider that businesses make an average of $2 in revenue for every $1 they spend on Google Ads. It still doesn’t touch email marketing’s ROI though, that’s a topic for another day!

Yet even though Google (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come…without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.

Lucky for you, &Marketing has put together 3 easy tips for how you can easily manage and maintain your paid search account so that it’s always firing on all cylinders.

1. Review Your Keywords and Search Terms for Each Campaign… Make It a Routine

Take a look at all the keywords you’ve selected for your campaigns. Which ones are performing well, which ones are costing you money? Are any not showing your ads because of poor quality score? Perhaps you need to update your bids to have certain keywords show up on the first page or maybe you need to change your keywords match type from “Broad” to “Phrase” or “Exact.”

For more information on keyword match types, check out this handy article.

Regardless of what the data says, it’s important to regularly review the performance of your keywords as they will most greatly impact your campaigns.

Another option for keyword maintenance is to review the search terms for which your ads have shown up. Unless you’ve listed your keywords as “exact” match, chances are your ads have shown for search terms that aren’t currently listed as keywords in your campaign. This can be a good thing, as you may find search terms that are closely related to your campaign and ads. Also, you may find terms that are converting that you can not only add into your campaigns, but can also add to your ad and landing page copy.

However, this can also be a bad thing if your ads are showing up for a term that isn’t related to your business. For example, in a past life I was running ads for a company that created antennas for LTE and sub-GHz applications. We tried phrase matching with a modifier on the term antennas but still saw search terms for HD TV antennas, something we didn’t sell. It’s important to regularly review your search terms and mark any keywords that don’t apply, as negative keywords. Meaning your ads will never show for those terms.

2. Create new ads

 

Look at the ads that are converting and the ones that are not and create variants in new formats. Perhaps some ads need to be paused so your more successful ads are shown more. Be sure to try display and responsive search ads. Some people argue that display ads aren’t effective, but perhaps your product or service is better explained through visual means. Also, look at click through rates. Are any of your ads achieving high CTR’s, but aren’t converting? Why is there a disconnect? Does the ad not match the landing page? Try new headers and callouts, test them against high converting options and see if there is a difference in performance.

Another aspect to review is the tone of the ad. Does it match with what your audience is expecting? Some our clients use more informal, exciting messaging through their ads because their brand, their offerings, and their audience expect that. Others are more formal and proper, because that’s what their brand reflects.

3. Update your Account Structure

 

Can your keywords be grouped together into new ad groups to create more relevant ads or landing pages? Or is one ad group eating most of your campaign budget, therefore it could be given its own campaign? Maybe one campaign is doing very well in the United States, but not well internationally and you can split the two up.

Having an organized account structure will not only help with your quality score, but will ensure that your ads are shown to the right people at the right time. This article from Wordstream does a great job of breaking down the importance and basics of making sure your account structure is sound.

Google Ads is an incredibly powerful marketing tactic that should be in every Marketers toolkit, but it needs to be maintained and monitored. Follow these three simple steps regularly and you’ll have your campaigns consistently optimized for better results.

Have questions about Paid Search or your Google Ads campaigns? We’d love to help! Contact us today for a FREE review of your Google Ads account.

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About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

How We Used Business Intelligence to Save up to 33% on A Google Ads Budget for One of Our Clients in 30 Minutes

How We Used Business Intelligence to Save up to 33% on A Google Ads Budget for One of Our Clients in 30 Minutes

by | May 5, 2020 | Business Intelligence & Analytics, Insights

How We Used Business Intelligence to Save up to 33% on A Google Ads Budget for One of Our Clients in 30 Minutes

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You may have heard the buzz words, read the blogs, or even watched a few videos, but it’s time to make it official. Data strategy is one of the hottest trends within the digital marketing world. In fact, companies that drive their marketing efforts using data as the roadmap are six times more likely to be profitable year over year. At &Marketing, we call this process Business Intelligence & Analytics, and we can use it not only to sharpen your marketing efforts, but also to save money and time as you grow your business. 

The digital age has brought with it a wealth of data that equips us to make better and smarter marketing decisions and optimize our strategies, but that is only step one. Step two is learning how to collect and align all of that data to uncover scalable insights that apply to overall business goals faster and more easily. The ability to take hundreds of thousands of data points and analyze them in understandable, meaningful ways in minutes without using tedious Excel spreadsheets, codes, and VLOOKUPS is the future or marketing and business growth trajectory. 

One of these ways includes leveraging data in order to find wasteful spending within paid search campaigns. Even if you have limited data points to draw from, you can still uncover valuable marketing and business insights. Small data can speak just as loudly as big data does, if you only know how to listen. Sound too good to be true? Find out below how we uncovered 33% of wasted spend within a real Google Ads paid search campaign in just thirty minutes. 

Aggregate and Align: Two Approaches

We uncovered a third of wasted paid search spend by collecting and organizing Google Ads and organic data together to determine where our client was spending unnecessary dollars on ineffective keywords. This is a process that can and should be performed regularly, but the traditional method is manual, tedious, and time-consuming. 

With the old way, you would start by looking at PPC (pay per click) search terms one by one and determining impact and relevance. Next, you would need to export those out into a spreadsheet and combine that with your organic data in a separate sheet and make sure all columns are aligned (and now I am yawning because I’m exhausted just thinking about it!). There is a better and more effective way.  

But first, a small disclaimer.

We found significant inefficiencies within this Google Ads  account. Unless an account uses all exact match types for keywords (which is rare), there will always be some inefficiencies within a PPC account. The idea is to minimize this as much as possible and determine what percentage of wasted dollars you are comfortable with spending month over month. 

So How Can You Uncover Such Discrepancies in Only 30 Minutes?

Here’s a step by step approach for mirroring the method we used for slashing overspend on Google Ads in just 30 minutes and three steps.

Step 1

Export all PPC keywords and search terms. You will need the term, impressions, clicks, conversions, and cost from paid search, along with your exported organic data from Google Search Console. For this step, you only need the keywords, impressions, clicks, and average position. 

(Pro tip: you can also export that data from a tool like SEMRush and use that in addition to or in replacement of Google Search Console). 

Step 2

Now, instead of merging two spreadsheets together and trying to align them, turn to a different tool: Power BI. With Power BI, you can easily upload your exports and create relationships between common columns. In this case, the specific column is your keyword. 

(Pro tip: When importing your PPC data, you can edit your spreadsheet within Power BI to remove characters like “ “ or + that are commonly used for phrase match and qualifiers within paid search) 

Example of Bad Communication

Once you have your spreadsheets uploaded and relationships created, you can then build out a responsive dashboard like the one below. Here we added filters to show only the keywords that have anywhere between 1-3 clicks, as most irrelevant search terms are only clicked once. You may be thinking that one click here at $1.83 and another click there at $2.47, aren’t much. But we also created scorecards to show us the number of keywords and the overall cost that all of those add up to. For example, for this client it was 235 terms with 0 conversions and a cost of $2,659.29. Yes, some of those terms are relevant and we’ll add them to our keywords. But how many aren’t? Additionally, it’s much easier to sort through 235 terms, rather than thousands.

Unfortunately, we can’t show you the actual keywords we found that were relevant or irrelevant in this specific example, because it’s our clients’ data. But we can reveal that we were able to identify irrelevant search terms that were tied to:

  • Other companies

  • Question phrases (ex: “what are” or “what does”) 

  • Website searches

Step 3

From here you can export the table with these irrelevant search terms as a spreadsheet and easily import them into Google Ads as negative keywords. With this information, you can now identify the common themes among your negative terms. 

For example, a client of ours had irrelevant searches for “livestock.” Not only did we negate those search phrases, but we also negated  the term “livestock,” ensuring our ads never show again for farm animals. You can also create a monthly calculator to measure what percentage of your Google Ads budget is wasted spend. Again, there is no universal benchmark for this percentage, but I think we can all agree that 33% is way too much.

Not only will this exercise allow you to easily identify irrelevant keywords, but you can also use it to find new keywords that are converting but not in your account. Once you align your organic and PPC data, you can see where (or if) you rank on Google for any of the keywords you are paying for. If you notice you are getting lots of conversions for a paid keyword that is eating up your budget, you should consider a content and organic strategy to improve your organic ranking for that keyword. 

So in just thirty minutes, one exercise can give you multiple ways to optimize your paid search account and enhance your organic and content strategy. 

This particular example is focused on optimizing existing marketing efforts and strategies. But Business Intelligence can also give marketing departments the information to guide companies to answer quintessential business questions, such as: 

  • Which state should I expand to next? 

  • Where should we increase product distribution? 

  • Who are our REAL online competitors? 

  • What is our customer’s digital journey?

  • And more…

Learn more about BI by watching this video from our friends at Seer Interactive.

Wondering if you are wasting money on the wrong keywords in your Google Ads account?

Visit our PPC Inefficiencies Calculator, fill out the form, and we’ll perform a FREE audit to show you how much money you could save. 

Get My Free Paid Search Inefficiencies Audit
About the Author

As a Marketing Director at &Marketing, Paul Ferguson uses his 16 years of B2B marketing experience to help clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies backed by data, to effectively reach client’s desired audiences. Paul graduated from La Salle University with a Bachelor of Arts in Communication and a double minor in Marketing and Business Administration. Visit Paul’s LinkedIn.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Looking Under the Hood: Why Marketing Transparency is Key to Small Business Growth

Looking Under the Hood: Why Marketing Transparency is Key to Small Business Growth

by | Apr 16, 2020 | Business Intelligence & Analytics, Insights

Looking Under the Hood: Why Marketing Transparency is Key to Small Business Growth

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During this unprecedented time, almost every business is evaluating their recurring expenses and trying to determine what is truly essential and bringing them value, and what is a luxury that can be trimmed down or removed from the equation. For small business owners, just understanding the ins and outs of marketing in order to make some of these decisions can feel like a daunting task. When it comes to small business solutions that can help you market on a budget, &Marketing was built for this. Our goal is to demystify the process and help small businesses understand their marketing efforts and help them spend their budget like it’s our own.

Just last week a small auto shop owner came to us. In light of the current state of world events, his business volume was down and is anticipated to stay that way for some time. He went to his current marketing provider to ask about turning off his Google Ads to save some money but was told to leave the costly ads running as is, because turning them off would be a too drastic and risky measure that would decrease his business even more. We offered to take a complimentary look “under the hood” of the auto shop’s Google Ads and see what was really happening with his spend and conversions.

What We Found Under the Hood of His Google Ad Spend

Our digital advertising specialists examined the setup of the ads, the keywords being targeted, and the current performance to get a complete look at how many customers were being driven to his website by the ads. Using our Business Intelligence & Analytics tools, we could show him with concrete data that those Google Ads were not producing the results he thought they were. Because marketing can feel so inherently mystical to lots of small business owners, he had never been given any actual reporting before on his ad performance. He just assumed (rightfully so) they were working for him the way they were supposed to.

The good news is, we showed the auto shop owner that his current paid ads weren’t actually bringing any customers through the door, so he could save all that money going forward. The bad news is, he had no idea those ads weren’t performing and had been wasting his hard-earned money all this time.

The Benefits of Marketing Transparency Now and Later

If he hadn’t taken the opportunity to check out what was under the hood with his marketing spending, our auto shop owner may have continued spending that money for years instead of getting the information he needed to understand where his marketing dollars are going and learning where to send those dollars when marketing on a budget.

Should he invest in Google Ads in the future? Absolutely, but he should do so by spending much less money, with a different setup, and with more transparency and better monitoring. We gave him some tips that he can implement himself right now that would cost little to no money:

  • Create some content using the keywords he wants to target so he can spend less money on Google Ads and start ranking organically.
  • Post and engage more frequently on social media.
  • Send regular email updates to his current email list of contacts.
  • Run a few geographically focused Facebook ads — always a worthwhile experiment for a local B2C business that costs less than Google Ads.

As an outsourced marketing department, most of us can’t look at a car engine and be able to diagnose a problem, because we don’t have the expertise. Similarly, this growing business owner couldn’t examine his own marketing tactic and diagnose whether or not it was providing ROI. Just like his auto shop would be able to quickly tell us we had a bad radiator, we were able to identify his ineffective Google Ads campaign and recommend some more budget-friendly options.

We were able to stop the ads that weren’t producing any results and advise him to put a fraction of that budget to work on hyper local Facebook Ads, increasing his social media presence through organic posting and set up an email campaign.

Growing businesses deserve the same level of expertise and execution as the big guys, they just need a version that meets their needs (and budget) where they are. If you aren’t sure if your marketing is working FOR you and think you need an expert to look under the hood, let’s talk! &Marketing offers a complimentary Initial Marketing Analysis (IMA) that can give you valuable information about your digital presence.

GET YOUR FREE IMA

About the Author:

Client Experience Director Tina DePrisco leads the strategic direction of internal processes and deliverables. By focusing on standards and quality as well as the alignment of cross-functional teams, she ensures the superior delivery of &Marketing’s services. She also serves as a Marketing Manager on client projects to stay abreast of marketing trends and client needs.

About &Marketing:

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing)

Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing)

by | Apr 13, 2020 | Business & Marketing Strategy, Insights

Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing)

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In Part 1 of this series, we explored content marketing, where we outlined ways to create and distribute content to your audience in an efficient and inexpensive way. Now, in Part 2, we’ll focus on three digital marketing tactics you can accomplish with a small budget that will yield big returns: SEO, paid search, and paid social media advertising.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) enables pages on your website to rank higher for certain keywords or online queries related to your product or service. In other words, when a prospective customer types one of your targeted keywords, phrases, or queries into Google, your website will appear within the first few pages of results. This ensures your target audience is always able to find you through an organic search. The higher you rank, the more traffic you’re likely to generate to your website.

In Part 1, we discussed the importance of keyword research in developing your content strategy. The same goes for SEO optimization. Brainstorm keywords that your audience is likely to use when searching online for a product or service like yours. Then use a tool like SEM Rush, Keywords Everywhere, or UberSuggest (they all have free versions) to validate those keywords and find related searches. These tools will allow you to determine the monthly search volume for those keywords and how difficult it will be to rank for them.

Next, implement these three approaches to optimize your site for SEO:

  • On-page SEO: This is the information on a webpage that readers can see, including headers, sentences, images and graphics that create the look and feel of a site. Make sure this content includes the keywords you identified wherever relevant. Keep in mind, it is important to balance on-page SEO with the user experience, so be careful to not compromise the readability of the content by overloading it with keywords (this is called keyword stuffing).

  • Off-page SEO: This involves efforts taken to improve SEO outside of your website. Any time another company/website with high authority links back to your page (known as backlinking), this will increase your own domain’s authority. It demonstrates popularity and legitimacy to search engines, which in turn identifies your website as a subject matter expert on that particular topic. Essentially, these sites are “vouching” for you.

While on-page SEO is completely in your control, off-page SEO is not. You need to find ways to convince other brands to promote your content. There are a few ways to go about this:

  • Create quality content that people will want to cite in their own blog articles 

  • Be active on social media and share your content (some research shows that having a strong social presence, as well as high engagement on your posts can boost your rankings) 

  • Pitch an idea for a guest blog with a reputable online publication 

  • Engage influencers (it’s possible to do this without draining your budget!)

Keep in mind that search engines are very sophisticated and use complex algorithms to determine legitimate backlinks versus poor quality backlinks. Legitimate backlinks will improve your rankings, but poor quality backlinks (i.e. from websites with little authority) may harm your rankings.

  • Technical SEO: Updating and enhancing the behind-the-scenes data on your website can lead to significant improvements in organic search rankings. You can do this by: 

    • Eliminating duplicate content 

    • Using strong keywords

    • Updating meta tags with keywords to better reflect on-page content

    • Increasing the speed of your site

    • Using structured data with consistent formatting

    • Ensuring your site is mobile-friendly

    • Repairing or removing broken links

Ultimately, SEO optimization is neither a one-and-done activity nor a quick fix. In addition to the time it takes to manually update for SEO best practices, it also requires ongoing monitoring. Also keep in mind that improvements take time to register with search engines. We typically instruct clients that it takes 8-12 weeks for SEO changes to come to fruition. 

Paid Search Advertising

Sometimes, no matter what you do, your company will never rank first on Google. This is largely due to high competition for popular keywords, or major players like YouTube, Facebook, or LinkedIn occupying the top spots. However, putting some money behind your efforts can allow your company to rise to the top of search results. This is called paid search or search advertising.

With search advertising on Google, you develop ads with keywords that link back to a landing page/website, select a customized audience, and set a budget. You only pay for the clicks you actually receive on your ads. This channel gives you the ability to direct people exactly where you want them to land on your website (typically a landing page created specifically for paid search) that encourages them to take action and potentially convert into a customer. Since you set your budget, you can spend as little or as much as you decide. As you monitor your ads and activity through your personal dashboard, you can make adjustments in real-time to maximize results (we talk more on that here: Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results).

Paid Social Media Advertising

While you can make strides through your organic social media feed, the proof is in the pudding when it comes to the pay-to-play game. It’s important to maintain your presence and post consistently (we talked about this in Part 1), but paid social advertising – especially if you have a limited following – can help increase the visibility of your content more quickly (and in a more targeted way). 

With paid social, you can target your ideal audience demographic using hundreds of data points collected from billions of users, build a customer journey through highly targeted content and offers, and direct people to your product and service to close the deal. This will also drive more qualified leads to your social channels and eventually build your following, which will help your organic feed have a greater impact.

Social media advertising works similarly to paid search advertising in that you set a budget and determine how much you are willing to spend. With anything, you get what you pay for, so take time to plan a strategy that combines organic posts and paid ads. Be sure to research which platform your audience uses the most. 

If you’d like an even more comprehensive look at how to develop your social media strategy, check out our social media playbook for growing businesses.

Final Thoughts

While most digital marketing tactics can be accomplished on a relatively small budget, many of them rely on a consistent, value-added content strategy to be most effective. &Marketing encourages all clients to develop original content to become a thought leader in their industries, drive brand awareness, and promote sales growth. The largest ROI comes from a well-defined strategy that combines paid digital marketing with strong content marketing.

If you are a small or growing business looking to start a marketing program or take your existing program to the next level, we have a suite of services tailored specifically for you! We know that one size does not fit all, so as your outsourced marketing partner, we provide a menu of scalable marketing services to help meet your unique needs and budget.

About the Author

Marketing Director Amanda Cook helps clients develop sophisticated marketing campaigns that drive brand leadership, increase sales and elevate the customer experience. With over 15 years of experience, Amanda has delivered successful campaigns with bootstrapped budgets to leading marketing organizations at $1B companies. Whether local or global, she enjoys the challenge of uncovering a client’s business objectives and helping them build a strategy to succeed.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.