Case Study: Using Webinar Marketing To Drive Sales

Case Study: Using Webinar Marketing To Drive Sales

by | Jun 25, 2020 | Business & Marketing Strategy, Case Studies

Case Study: Using Webinar Marketing To Drive Sales

 A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets:  88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual events and webinars.  &Marketing recently helped a long time client manage this very dynamic to leverage their offering of a timely service.

Business Challenge Summary

Our client is a well known IT security provider with a knowledge base of experts who have created a proven solution to a pending regulatory requirement that impacts many businesses.  However, a lack of awareness and understanding of the regulatory change, including the timing, requirements, and approval process, surrounds the need to become certified. An extra level of complexity exists because the certification has a range of “levels” based on the nature of the business.

Since the coronavirus pandemic became a reality in the early spring of 2020, the government has been emphatic that the timing and rigidity of these certification requirements will remain unchanged. This has caused further chaos with many impacted companies scrambling to become certified while working remotely.   Fortunately, our client has a strong brand name within their industry, belongs to many trade associations, and has deep relationships that span decades.

Their aggressive sales goal has become even more challenging because the usual paths to prospects (networking events or in-person meetings) can’t be completed due to stay-at-home orders that were put in place due to COVID-19. The business leader turned to &Marketing to develop a lead generation strategy and plan, all while working from home.

&Marketing helped him solve some thorny issues, such as:

  • How he can leverage his company’s strong name and network to build awareness about their solution to this particular issue.

  • How they can add value without being overly salesy.

  • How they can establish themselves as thought leaders and the go-to solution for those in need of guidance.

  • How all of this could be accomplished while most of the country was self-quarantining.

&Marketing’s solution to these issues? A webinar pilot.

Because this was a pilot, the client’s senior management identified a success indicator of 10 engaged and qualified prospects on the webinar.

&Marketing’s Approach

Our team had a challenge ahead of them, given the circumstances. We needed to execute the pilot webinar within one month from project kickoff, from idea to execution. Our cross-functional team, including copywriting, creative, email marketing, and technology, executed a turnkey process for our client where & Marketing handled all the details, including:  

  • The webinar technology, along with a “dry run” to ensure everyone could manage the tech and platform seamlessly 

  • Coordinating the speakers, the presentation, and the delivery  

  • Prospect invitations, signups, reminders, and follow-ups

  • Developing the content —which was fragmented across their organization— into a cohesive story both online and in a presentation format, through a mix of document review and expert interviews. 

  • Aligning a disoriented client team who was adjusting to a remote working environment. This team included subject matter experts, speakers, and those with networks we wanted to leverage.

Results

We had 71 total webinar registrants and 50 qualified prospects attendees for the webinar. That’s 5x the original goal of 10 qualified leads. In addition to attendance, the engagement during the webinar and feedback upon conclusion were both strong. We saw:

  • 70% attendance rate, which is 2x the industry average.
  • An average score of 8.9 in the post-webinar survey, with no response below a 5.
  • 80% of survey respondents want to hear more from our client on this topic, paving the way for more activity.
  • 95% of attended who responded felt “somewhat” or “much more confident” navigating the regulatory change than they did prior to the webinar.

Most importantly, the client received inquiries from four attendees immediately after the webinar to potentially engage in their services. Several outstanding questions and potential future topics provided the sales team with plenty of follow-up opportunities.  Additionally, a plan is in process with another webinar, along with a comprehensive content plan that puts our client’s expertise front and center.

The &Marketing team did a great job organizing this and keeping our team on track to deliver this webinar successfully as a lead generator. If we had done this internally it wouldn’t have gone as quickly or as smoothly. We ended up getting 5x our goal in terms of attendees and several meetings as a result of this webinar!

DIRECTOR OF SALES AND OPERATIONS

Are you facing challenges of your own in generating leads and meeting your business’s growth goals? We’d love to learn more about your challenges and how a webinar or webinar series could help take your organization to the next level.

Attendance Rate

Avg. Score on Post Webinar Survey

%

Want to Hear More From Our Client

%

Attendees Felt Confident Leaving the Webinar

Are you facing challenges of your own in generating leads and meeting your business’ growth goals?

We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.

About &Marketing:

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Assembling the Pieces: The Values That Shape Our Team

Assembling the Pieces: The Values That Shape Our Team

by | May 14, 2020 | Insights, Marketing Planning & Execution

Assembling the Pieces: The Values That Shape Our Team

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The &Marketing team is growing. We’re able to offer more services than ever before, in the same flexible and convenient system that’s been working for our clients so well for so long. With our expansion, we find ourselves in a position every business both envies and fears: how to maintain team integrity when the team is changing?

The answer is simple: shared values.

Our team is exceptionally and intentionally diverse, a talented group scattered throughout the country with, actually, very little in common on the surface. Scratch that surface, however, and you’ll immediately see that our team has been deliberately culled based on skill, yes, but also because we share core values.

Here are the shared values that make &Marketing tick:

Collaboration

We know that we reach our goals faster, better, and more efficiently when we work as a team—from the very beginning of each project. We may mostly work alone in remote locations, but we are never flying solo. Our noncompetitive, encouraging teammates are always maximizing each other’s strengths and jumping in wherever needed.  Sure, we use modern tools such as Slack and Trello to communicate and keep things moving, but for us, collaboration is a mentality that all of us together can produce a better result than any of us alone. It’s is the thread the ties all of our subsequent values together.

“&Marketing’s diverse team embodies and continually fosters a collaborative spirit in everything we do, creating a cohesive culture that is a keystone to our success. Each person’s skill set is a like a puzzle piece – requiring others to complete the picture for our clients”

— BETH MCDONOUGH

Innovation

Technology and its applications are changing by the minute, but at &Marketing, innovation means more than being tech savvy. We are always learning and applying fresh ideas on a daily basis, and the & team stays on the cutting edge to create value for our clients. We believe that taking risks, staying educated, and learning from every outcome inspires creativity.

“Our team is constantly looking for sources of new ideas for successful campaigns. We’re willing to try new things and push the envelope. One of our internal metrics is to ‘celebrate’ and learn from failures so we can all get better without pointing fingers. To us, failure simply opens a door for new ideas.”

— DEXTER BURGESS

Flexibility

True, we at &Marketing enjoy a flexible schedule that allows us to work wherever and whenever we want, simultaneously and beautifully meeting deadlines and making time for the demands and special moments of daily life. We work 9-5. We work at 2am. We take days off without guilt and come back stronger and more focused than ever. Our flexibility also shines with our clients—no two clients are the same, and we always customize our skills and offerings to the unique marketing needs each organization has. There’s nothing cookie cutter about us!

“As a working mom, &Marketing allows me to do satisfying work but also have the flexibility to be there for my family. I am able to find time for both my personal and professional lives that fits the demands of my life goals.”

— TRACEY COLLA

Authenticity

What you see is what you get with &Marketing. We pride ourselves on honest communication, ethical standards, and quality work. Authenticity is not always easy; sometimes it means telling people things they don’t want to hear. For example: if we can’t complete a project to our high standards, we won’t take it on. And while we’re the first to encourage great ideas, we’re not afraid to tell clients and teammates when their idea is… well, maybe not so good. Honesty is always the best policy!

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

&Marketing’s Official “Work From Home” Survival Guide

&Marketing’s Official “Work From Home” Survival Guide

by | Apr 1, 2020 | Business & Marketing Strategy, COVID Marketing, Insights

&Marketing’s Official “Work From Home” Survival Guide

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I was 25 years old on 9/11/2001, living in the Outer Sunset of San Francisco with my then boyfriend (now husband) and our roommates.  I remember going to bed on September 10th and our roommates— another couple, both from NYC— were on the couch watching the news. When I got up the next morning, they were on the couch again, and I was confused. Had they stayed up all night watching TV?  No, they hadn’t, but they had heard about the first attack and were glued to the coverage. I remember how surreal that day was.  

In many ways, what’s going on with the COVID-19 pandemic reminds me of that eerie time. However, 9/11 was so much different, because the one thing we had during that time was each other. We were shaken, saddened and scared, but we still had the ability to be with our friends and loved ones, to mourn and talk through all of our feelings. Not to mention the shortage of essentials like toilet paper and soap. Instead, the COVID-19 pandemic finds us all isolated in our homes, with a “survival of the fittest” mentality,

The &Marketing team works remotely almost all the time, so working from home is normal for most of us. I work from home and love the flexibility it allows me. I can take my son to and from school, occasionally volunteer to lend a hand in his classroom, squeeze in a workout mid-day, and take my dog (my actual SHADOW) on walks where he bullies bigger dogs and single men. 

Perfecting the art of working from home has been a journey. So I’ll save you some time and share my best tips for productivity, connection, and sanity.

Use Slack

It’s a great tool to communicate both one on one with folks or in groups and can really help maintain a sense of community and solidarity right now. Create channels to direct specific conversations based on topic, so all of your collaborative work can stay organized. Our team even has a dedicated channel for “water cooler talk” like silly kids pictures, movie trailers, and memes.  GIFs abound on the &Marketing Slack channel.

Don’t Hesitate to Pick up the Phone

I know I just recommended Slack, but beware of using it as a crutch for all conversation when you aren’t just a cubicle away from your coworkers. Things get lost and misinterpreted sometimes via Slack, email, or text. If you’re confused, feeling frustrated, or potentially misunderstanding someone’s tone, just make a call and talk it through.  You’ll most likely come to a solution quicker than you would if you kept going back and forth on Slack. 

Hold Virtual Happy Hours 

When you’re working remotely, you can sometimes miss out on the team building or bonding activities that can happen in the office. Pot luck lunches and after-hours drinks are few and far between with social isolation. Our team always works remotely and is spread out across several states, so we hold a virtual happy hour once a month. 

Bring a beer or cup of tea and hop on a Zoom call to chat and debrief after a long day. Turn those cameras on so everyone can see each other and get some social time in.

Have as Many Meetings as Possible on Video

Speaking of Zoom, video calls are valuable for more than just happy hours. Body language is important, and so is focus. People pay attention to the call they’re on more when they’re on camera, because it limits the amount of multitasking behind the scenes.  Meet people where they are, though. Avoid making them sit still in front of the computer— some of us need to stand or walk around a bit, and maybe even refill our coffee if it’s a long meeting. And of course, no judgment on appearance, unless it’s a client call.

Encourage Introverts to Chime In

Our team meets on video each Monday morning to kick off a new work week together.  We always start with an icebreaker to get the conversation going, and we take turns coming up with it each week. Lots of introverts (or even just shy team members) feel more comfortable giving input when they feel prepared, so sending out agenda and ice breaker questions in advance sometimes helps those folks feel more inclined to participate.

Being Productive With Kids

Many of us are also now finding ourselves both working remotely  and juggling kids who are at home with us. I asked the rest of the seasoned pros on our team to provide their best tips and tricks for surviving working remotely and keeping the kids occupied. Here’s what they said:

  • Our Marketing Director, Amanda Cook, has two kiddos joining her at home right now. She says her best tip for having kids home during this time is to provide them with a schedule. Her kids have eLearning from 9-12, lunch/freetime from 12-1 and quiet time in the afternoon from 1-3. 

  • Our Client Experience DIrector, Tina DePrisco says to get up earlier than others in your house and either do a work out or get work done with no interruptions. Getting some quiet productivity time is a great way to start the day feeling accomplished and ahead of the game.

In some ways, not a lot has changed for me during this pandemic. But in other ways so much has changed. My 11-year old son Ollie is home, so I frequently get text messages or handwritten notes during meetings asking me, “How much homework do I have left to do?” or “Can I play video games with so-and-so?”  My husband is home, too, and two days in, I’m loving having him here. He works in his studio, and I’m in our guestroom/office hybrid, while Ollie wanders between the living room, his room and running laps around the block.

With a moratorium on leaving the house in order to slow the spread of COVID-19, there are tons of pieces coming out about remote working. Recently, I read the article Sorry, But Working from Home is Overrated, in the New York Times. The author, Kevin Roose, writes that he thinks people are able to establish better work life balance and be more creative in an office setting.

I totally disagree.

Whether you’re like Tina on our team and have been working from home for almost 25 years, or more like my husband, who is doing this for the first time in over a decade, there is plenty of joy and fulfillment you can gain from this adjustment. Hopefully these tips will help you and your team find it together!

About the Author

Marketing Director Tracey Colla focuses on ensuring each client’s needs are being met in a timely, productive, and creative way. She is a well-rounded marketer, with a talent for identifying opportunity, product strategy and positioning, go-to-market strategies and launches.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

When To Consider Outsourcing Your Marketing Department

When To Consider Outsourcing Your Marketing Department

by | Mar 25, 2020 | Business & Marketing Strategy, Insights

When To Consider Outsourcing Your Marketing Department

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Some businesses like to keep their marketing departments in-house. For example, many big companies can afford to hire a full marketing team internally and prefer to maintain complete control over the strategy and execution. Others know they need support, but think they can’t afford a digital marketing agency. And then, of course, there are the small companies who (if you can believe it) don’t see the value of marketing at all, and therefore devote minimal resources to it.

At &Marketing, we are in the business of offering outsourced marketing solutions. We’ve learned that specific scenarios call for outsourcing this function, depending on the unique goals, needs, and current state of your company. Our experience with B2B and B2C clients of all shapes, sizes, and industries has taught us the perfect mix of circumstances that may indicate it’s time for your growing business to look externally for marketing support. For the most part, it boils down to resources, bandwidth, and skill-sets. Here’s how to know when to consider outsourcing your marketing department.

1: You have neither the time nor the resources to do marketing in-house

You recognize the value of marketing, but you’re understaffed and don’t have the time to commit because day-to-day operations take up all your time. You don’t have the budget to hire marketers in-house, so you might be thinking about bringing on a few different specialist contractors, to avoid the overhead costs and still get those boxes checked.

An outsourced marketing department would make sense here, as you gain access to a group of experts at about the same cost of an employee, and usually at a fraction of the cost of a single senior-level Chief Marketing Officer. If you’re looking to hire contractors, you might want to pivot and consider hiring a single company, so that all of the specialists can seamlessly work together, instead of separated in a silo.

We know what you’re thinking (and you’re right): agencies are expensive. Many of them are rigid in their approach and try to force a one-size-fits-all, big-company model onto smaller, growing companies. However, some outsourced marketing departments have a flexible, tailored offering specifically for growing businesses, scaled to meet your needs and your budget.

2: You need to grow fast, but you don’t know where to start (and don’t have the time to figure it out yourself)

You’re under tremendous pressure to generate leads fast and grow your business under tight time constraints. You have a great product, but don’t know how to reach your audience, and lack the time to piece together a marketing team to strategize and execute a lead generation program. An effective lead gen program takes time – it’s a marathon, not a sprint – but there are some things in the short-term you can do to generate quick wins, as long as you have the know-how to do it. Outsourcing this work will save you time. 

3: Your current marketing efforts are inconsistent or ineffective

Many employees at growing companies wear multiple hats. Your in-house marketer may also be a sales or customer service rep, so they’re pulled in many directions. They only have time to send an email to prospects every so often, publish a blog post every other month, and post on social media less than once a week. With all of those hats constantly being switched, it’s likely they don’t have the time to put strategic thought behind these tactics. Without strategy and consistency, marketing efforts are futile, because generating qualified leads takes time and focus. If your in-house marketers can’t commit, it’s time to look beyond the walls of your business for support.

    4: You have a marketing leader or “Chief Marketing Officer,” but daily execution work is hindering his or her focus on higher-level strategy

    Perhaps you have a Chief Marketing Officer (CMO) but no broader marketing team, so your CMO is left to handle both strategy and execution with no support. The day-to-day work becomes cumbersome, between content development, social media management, emails, and digital advertising. Your CMO loses focus on the bigger picture and has limited time to assess the results of their work and refine their strategy. An outsourced marketing department can become an extension of their team and focus on the execution work, allowing your CMO to stay focused on business goals.

    5: You don’t have all the marketing skill-sets you need in-house

    You have a strong group of marketers in-house, but their expertise doesn’t span the full marketing spectrum. You have a content writer, a social media coordinator, and a paid search specialist, but you lack strategists, project managers, graphic designers, web developers, SEO specialists, and the analytics nerds. Or maybe you have a jack-of-all trades digital marketing generalist, but they lack deep expertise in any one area. 

    While we’re not saying you need all aspects of marketing covered at all times (priorities vary depending on your business), there may come a time when you want to run a certain marketing campaign that requires skills your team doesn’t have. With an outsourced marketing department, you gain access to whichever specialists you need, all in one place.

    6: You need support for a one-time marketing initiative

    If you have a one-time project that requires multiple areas of expertise you don’t already have (i.e. redesigning and optimizing your website), it would be costly to hire additional full-time employees. Once the project ends, you may not have any work for them to do, yet will still be responsible for their salaries and benefits. It’s better for your ROI—and more efficient— to outsource the project. You can contract a single marketing company that has all the specialists you need, for as little or as long as you need them. You also won’t need to worry about training them. They’ll hit the ground running right away.

    7: You’re struggling to hire marketing talent internally

    A study from 2019 showed that: 

    • 90% of companies are having trouble finding marketing talent

    • More than 80% of open marketing roles take 5+ weeks to fill, and almost one-third sit vacant for more than 2 months

    • Nearly 80% of companies have an understaffed marketing department 

    If these stats reflect what you’re going through, then consider outsourcing to a team of marketers who are ready to jump in and get to work, even if it’s only a temporary solution as you work to build a long-term in-house team. 

    8: You’re in a dynamic market 

    When things are changing rapidly around your business and you can’t seem to communicate quickly or effectively enough, an expert pair of hands may help. When could that happen? In a variety of scenarios: 

    • Your industry decision-making is changing. Decision-makers are either going through generational shifts, or the power structure is changing. Maybe they don’t go to the same trade shows they used to? Or maybe they’re not as willing to take sales calls?

    • Your industry is growing rapidly. If new customers and new competitors are popping up, it’s often hard to keep up with the changes.  

    • You’re pursuing a new industry or new geography. Often, selling your products or services to a new industry or geography requires an updated strategy, new tactics, and new lingo. If your current team only knows the old way, expert hands can help re-assess the fundamentals. 

    Ultimately, an outsourced marketing department is beneficial for many reasons. By partnering with them, you can: 

    • Trust that they’re keeping a pulse on the ever-changing trends of the industry

    • Gain a fresh perspective on your business

    • Save costs vs traditional agencies or full-time employees

    • Move quickly but strategically 

    • Leverage their analytics platforms and technology, which enables smarter and more strategic decision-making

    At &Marketing, supplementing in-house marketing teams, or even serving as your complete marketing team, is our bread and butter. The “&” in &Marketing signifies a partnership. We cover everything from strategy, storytelling, business intelligence and analytics, to planning and execution, and we consider ourselves an extension of your company. It’s us & you!

    As you work to determine whether or not your company should consider outsourcing its marketing department, it’s important to keep in mind what it takes to strategize and execute a marketing program that yields results for your business. We encourage you to check out our eBook – Marketing Planning like a Pro: The Importance of a Coordinated Approach to Marketing – to learn more about this.

    About the Author

    As the founder and Managing Director of &Marketing, Rajat “Raj” Kapur strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings nearly two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups. 

    About &Marketing

    In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

    &Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

    Are We Meant To Be (Your Outsourced Marketing Department Match)?

    Are We Meant To Be (Your Outsourced Marketing Department Match)?

    by | Mar 5, 2020 | Business & Marketing Strategy, Insights

    Are We Meant To Be (Your Outsourced Marketing Department Match)?

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    Do you ever wish there was an OK Cupid or eharmony to help you find the right partnerships for your business? Just like you might or might not be a personal match for everyone on a dating app, some businesses are destined to be a perfect professional fit, and others aren’t. At &Marketing, we are proud to be different than your typical marketing agency. In fact, we prefer not to even call ourselves an agency. As an outsourced marketing department, we consider ourselves an extension of our client teams. It’s us & you.

    The successful partnerships we’ve built with our clients would be impossible without first establishing some common ground. This happens before we even sign on a new client. We take the time to understand your business, your goals, your team, and your culture. In doing this, we’ve learned that we’re not a perfect fit for everyone. Based on our experiences with a variety of clients of all shapes, sizes, and industries, there are certain commonalities that we and prospective clients must share in order for us to have a successful relationship.

    Goal-Setting

    First thing’s first: can you articulate your business goals? Do you know what you’re hoping to accomplish? If not, we can help you figure that out. However, if you can’t arrive at a clear definition of goals, it likely won’t work out between us.

    Why? There are two reasons. First, your goals lay the foundation for everything we do with you. Without them, we can’t develop a strategic marketing plan. And without a strategic marketing plan, we can’t put together an execution plan.  We’re headed nowhere fast. Second, we measure our success by whether we’re driving results for our clients, and results are dictated by goals. Yes, we can sit and check boxes and complete tasks, but what is the actual return? We like to win, but we can’t win without knowing how to calculate the score.

    Transparency 

    Partnerships aren’t always pretty. Sometimes hard, uncomfortable conversations need to happen (your palms sweat, your heart beats fast…you know what I’m talking about). But this doesn’t intimidate us. We say let’s go ahead and have those hard conversations. We believe in open, candid communication with the senior decision-makers at our client companies. Transparency is one of our core values, and we admit when we’re wrong. Let’s face it, we’re human beings, so being right 100 percent of the time is not feasible. We’re also not afraid to challenge you or encourage you to see something through a different lens.

    Respect for Time and Money

    We’re not obsessed with billable hours, and we don’t nickel and dime. We’ll never ask you to be in a meeting just for the sake of being in a meeting. We don’t invite our entire team to be on client calls; only those who are necessary.  As much as we might like you and enjoy talking to you, we’d much rather have our heads down working toward meeting your business goals. One of the questions our Managing Director, Rajat Kapur, likes to ask is, “What would you do if it were your money?” When you think about it like that, the conversation changes. As your outsourced marketing department, we will treat your money (and time) like it’s our own.

    Company Culture

    We have purposefully created a unique and unbureaucratic company (well, as unbureaucratic as possible…obviously there need to be some rules.) Our culture is important to us. We have very little turnover at &Marketing because when people come on board, they tend to stay. We are selective with our people and invest in them accordingly. Ideas from every single team member are valued, from those of us with decades of experience, to our newest, fresh-out-of-college Marketing Coordinators. Everyone brings value. Our expectation is that our clients will treat each of our team members — regardless of age or experience — with dignity and respect. How we operate together will make or break this culture.

    Ethics

    Ultimately, it all comes down to ethics, and we’re not afraid to decline work with potential clients if it’s a cultural mismatch. As we wrote in a previous blog series (the ABCs of What We’ve Learned so Far at &Marketing):

    “What we’ve learned so far is that you can’t assume everyone takes ethics seriously. Many take it for granted, while others don’t even think about it at all. In our two-year journey, we’ve run into a surprising number of clients who try to cut corners, don’t stay true to their work, or don’t hold themselves accountable for their end of the bargain.”

    As your outsourced marketing department, our top priority is not growing our own bottom line; it’s meeting your business growth goals. We measure our own success by our client’s success, and we’re here to generate results for your business. The foundation of that joint success is transparency and mutual respect. We believe if we do that relentlessly and consistently, the financial results will follow.

    So, do you jive with our ethics? Are you looking for an honest, trustworthy marketing partner, and not just a “vendor?” If the answer is yes, let’s chat! Contact us for a free consultation, or download our workbook, “Marketing Planning Like a Pro: Offline and Online.”

    About the Author

    Tracey Colla is a Marketing Director at &Marketing. In her role, she is an outsourced marketing director for multiple clients, helping them execute modern marketing programs by understanding their business challenges, providing them sound advice, and coordinating activity with &Marketing’s experienced team of creatives, developers, analysts, and writers.  Tracey brings nearly 20 years of experience to &Marketing, including Peet’s Coffee and Jamba Juice. She lives with her husband, 11-year old son, and anxious rescue dog in the Philadelphia area.

    About &Marketing

    In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

    &Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.