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Case Study: Using Webinar Marketing To Drive Sales

Case Study: Using Webinar Marketing To Drive Sales

by Rajat Kapur | Jun 25, 2020 | Business & Marketing Strategy, Case Studies

Case Study: Using Webinar Marketing To Drive Sales  A recent MarketingProfs article quantified the impact of COVID-19 on marketing budgets:  88% of marketers expect to decrease investment in in-person events & conferences with a corresponding increase in virtual...
Assembling the Pieces: The Values That Shape Our Team

Assembling the Pieces: The Values That Shape Our Team

by Dexter Burgess | May 14, 2020 | Insights, Marketing Planning & Execution

Assembling the Pieces: The Values That Shape Our Team Written By On The &Marketing team is growing. We’re able to offer more services than ever before, in the same flexible and convenient system that’s been working for our clients so well for so long. With our...
&Marketing’s Official “Work From Home” Survival Guide

&Marketing’s Official “Work From Home” Survival Guide

by Tracey Colla | Apr 1, 2020 | Business & Marketing Strategy, COVID Marketing, Insights

&Marketing’s Official “Work From Home” Survival Guide Written By On I was 25 years old on 9/11/2001, living in the Outer Sunset of San Francisco with my then boyfriend (now husband) and our roommates.  I remember going to bed on September 10th...
When To Consider Outsourcing Your Marketing Department

When To Consider Outsourcing Your Marketing Department

by Rajat Kapur | Mar 25, 2020 | Business & Marketing Strategy, Insights

When To Consider Outsourcing Your Marketing Department Written By On Some businesses like to keep their marketing departments in-house. For example, many big companies can afford to hire a full marketing team internally and prefer to maintain complete control over the...
Are We Meant To Be (Your Outsourced Marketing Department Match)?

Are We Meant To Be (Your Outsourced Marketing Department Match)?

by Tracey Colla | Mar 5, 2020 | Business & Marketing Strategy, Insights

Are We Meant To Be (Your Outsourced Marketing Department Match)? Written By On Do you ever wish there was an OK Cupid or eharmony to help you find the right partnerships for your business? Just like you might or might not be a personal match for everyone on a dating...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings has become more effective. It’s not enough anymore to simply share the logical reasons why your brand has something special to offer. To cut through the noise of today’s oversaturated markets, you also need to weave emotion and...
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&Marketing Case Study: Using Organic SEO to Increase Brand Awareness in Saas Marketing

Business Challenge Summary RB Solutions is a B2B point of sale software service, focusing on the pool and spa and chimney and hearth industries. In late 2019, RB began looking to further its overall awareness in the marketplace and generate leads to advance new business initiatives. More specifically, RB wanted to improve their SEO and develop a longer-term content strategy. At the time, RB already had a blog in place, but they believed those posts were not being leveraged effectively or seen...
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