Brand Storytelling: Winning Business by Making Your Customer the Hero Written By Kim Steinmetz These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare,...
How To Get Buy-In From Stakeholders for Your Content Marketing Strategy Written By Kim Steinmetz Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep...
The 6 Biggest Marketing Trends Entering 2023 Written By Rajat Kapur As I speak to business owners + marketing leaders, I’m always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation,...
How to Calculate ROAS to Support Your Business Analytics Strategy Written By Advertising campaigns cost money, and many companies need help understanding their Return On Investment (ROI) or Return On Ad Spend (ROAS). Most often, this is from a need for proper tracking...
Digital Advertising in an Economic Uncertainty Written By Sydney Thomas When the economy takes a turn for the worse, it seems like everything is tanking. Less money is coming into your business, and everyone is rightfully concerned. Companies go into survival mode and...
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