All of the marketing trends with none of the industry jargon.
Sign up for our newsletter to stay updated on best practices, actionable tips, and virtual events so you can grow your business like a marketing pro.
This post was originally published at https://www.demandrevenue.com/cmos-what-kind-of-conductor-are-you-jazz-classical-or-both/.
Hopefully, as a CMO, you like an eclectic mix. Today’s CMOs need to be holistic conductors, balancing creativity with precision. You need a good balance of both to be really successful in today’s complex market. Let’s listen:
Being innovative and building strong connections with customers and prospects is like jazz. Remember Louis Armstrong, Miles Davis or Benny Goodman? Jazz requires expressing your creativity, using your gut, developing audacious breakthrough ideas, and taking risks to connect with target audiences in a really memorable way. They won’t remember numbers as much as how you made them feel. You won’t get big ideas from spreadsheets, either. Creativity requires you to:
Precision requires process, logic and consistent orchestration like the mathematically consistent phrasing in classical music. Remember Vivaldi, Bach or Handel? Over the last several years, digital and social media have enhanced the measurability of marketing’s impacts and value to the enterprise. Effective data analytics and process management are critical to lead efficiency and continuous improvement in today’s marketing organizations. To enable precision, you must:
So start making some beautiful jazz as well as classical music. Blending strong creativity with precision makes you a better marketer. It’s impossible to quantify creativity except in the rear-view mirror. And you can’t run an efficient marketing operation without the precision that data analytics and technology afford. Balancing both makes marketing far more interesting, effective and fun.
Alan Gonsenhauser, Founder and Principal of Demand Revenue, is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership, CMO Executive Advisory and Coaching, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services.
&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.
Are you facing challenges of your own in generating leads and meeting your business’ growth goals?
We’d love to learn more about your challenges and how a coordinated marketing approach might help take your organization to the next level.
Recent Comments