When the economy takes a turn for the worse, it seems like everything is tanking. Less money is coming into your business, and everyone is rightfully concerned. Companies go into survival mode and immediately start thinking about how to cut costs and hold on to revenue. Immediately, advertising costs are on the chopping block. It seems logical to turn off your Google Ads during a recession because it’s an easy lever to pull that will immediately cut down costs. Maybe your revenue won’t take a...