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How to Improve Your Google Search Ranking in 5 Simple Steps

How to Improve Your Google Search Ranking in 5 Simple Steps

by Dexter Burgess | Dec 4, 2020 | Business & Marketing Strategy, Business Intelligence & Analytics, Insights, Marketing Planning & Execution

How to Improve Your Google Search Ranking in 5 Simple Steps Written By On Search engine optimization is an essential aspect of helping your business grow. On average, the first five results on Google receive 67 percent of clicks, so it’s tough to get website traffic...
What You Need to Know About the New Google Analytics 4

What You Need to Know About the New Google Analytics 4

by &Marketing | Nov 10, 2020 | Business Intelligence & Analytics, Insights

What You Need to Know About the New Google Analytics 4 Written By On Google recently released Google Analytics 4 (GA4), the next iteration of Google’s powerful analytics and measurement tool. GA4 adds machine learning capabilities, tracks users across devices, and...
Understanding and Utilizing Google Analytics Goals

Understanding and Utilizing Google Analytics Goals

by Dexter Burgess | Mar 28, 2019 | Business Intelligence & Analytics, Insights

Understanding and Utilizing Google Analytics Goals Written By On Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how...

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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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