CMO – Clint Hofer

Clint Hofer

Clint has over 20 years of experience in the SaaS and technology industry, specifically in business process automation, digital transformation, content management and system integration. He has extensive experience in developing B2B marketing strategies for companies and strategic channel partners such as NetSuite, Kodak, Dell EMC and Fujitsu.

His technical background in software implementation allows him to take complex solutions and transform them into marketing initiatives that deliver growth. Utilizing his marketing expertise, Clint has guided startups, private and venture backed software companies through their marketing challenges.

By helping clients grow with proven and measurable methodologies, several technology companies he has consulted with have been part of strategic acquisitions by industry leaders.

A native of Long Beach, Clint now resides with his wife in Fayetteville, Arkansas where he enjoys dirt bike riding and other outdoor activities with his two rescue dogs.

CMO – Suzanne Reimer

Suzanne Reimer

Suzanne Reimer is results-driven Marketing executive with extensive experience in all aspects of the Marketing mix for both B2C and B2B. Her career includes over 20 years of high visibility positions at Campbell Soup Company, Church & Dwight, Bristol-Myers, Unilever, AT&T Wireless, and leadership roles on the agency side at MS3 Marketing and Arc Worldwide, and small businesses and start-ups. She possess superior skills in branding,strategy, marketing plan development, creative thinking, and problem solving. Suzanne is well versed in all aspects of the digital and has helped companies with digital transformation.

CMO – Michelle Lange

Michelle Lange

Deep down, why do people say yes – or no, to your brand? And how can we deepen those relationships so customers, businesses, and the planet win? Answering these questions for tech start-ups to Fortune 500 companies is what I do on a daily basis.

As a hands-on brand builder, Michelle’s focus is on building companies that advance business priorities, drive social impact, and most certainly grow revenue.

  • Sales & profit turnaround of multiple product lines as a General Motors Brand Manager
  • Local & global work with Fortune 500 companies including British Telecom, Bardahl, LVMH, Dow, ConAgra, and nonprofits
  • Subscription driven businesses including Billhighway, Autobooks, SUBTA, Boxit Studio, & Boxology

The last 10 years have been with SaaS, subscription commerce or Fintech start-ups such as Billhighway, whose go-to-market strategy, 96% client loyalty and double-digit growth, contributed to a successful 6X valuation sale.

How can Michelle help your business grow better?

  • Develop ground-up branding strategy, digital presence, event/conference activations, marketing collateral and identify brand partnerships that work.
  • Extensive hands-on experience using primary and secondary research to ask tough questions, find deeper insights, and inform better decision making.
  • Partner with sales to support all CRM integrations , co-develop go-to-market strategy, and provide sales tools for outreach efforts and events.
  • Work cross-functionally with leadership on critical issues including sustainability/ESG strategies and fostering best-in-class culture.

Her experience is deep in B2B and D2C across a breadth of industries which can be leveraged in helping start-ups and SMBs. Michelle has been recognized by Ad Age, Finovate, and others for marketing excellence.

Advisor – Wendy Verna

Wendy Verna

Wendy started Octo, a Certified Women’s Business Enterprise in 1991. Octo specializes in providing unique marketing solutions which stem from industry and environmental research. She is an award-winning entrepreneur for business philosophy/results and has also earned national and local recognition for community service. Wendy was responsible for the installation of the first outdoor wireless area in Philadelphia and has served on multiple boards where she led community and business representatives to aid in revitalization efforts of multiple neighborhoods.

Wendy has honed her marketing expertise in the corporate, technology, government, and non-profit sectors. Wendy brings her knowledge, wisdom as well as earned relationships to all of her work to deliver the best results. Her career as a result-driven marketer has also made Wendy an expert in building effective teams which has been crucial to her success.

Octo was named as one of Philadelphia’s Top 100 Fastest Growing Privately-Held Companies in 2001, 2005, and then again in 2018. Wendy is a seasoned and creative marketing pro with multi-disciplined design experience and leadership allowing her to guide clients through the process of marketing their products or brands with attention and ease. Wendy’s is most proud that her expertise and success fall within the top 5% of Women Entrepreneurs in the United States.