When To Consider Outsourcing Your Marketing Department

When To Consider Outsourcing Your Marketing Department

by | Mar 25, 2020 | Business & Marketing Strategy, Insights

When To Consider Outsourcing Your Marketing Department

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Some businesses like to keep their marketing departments in-house. For example, many big companies can afford to hire a full marketing team internally and prefer to maintain complete control over the strategy and execution. Others know they need support, but think they can’t afford a digital marketing agency. And then, of course, there are the small companies who (if you can believe it) don’t see the value of marketing at all, and therefore devote minimal resources to it.

At &Marketing, we are in the business of offering outsourced marketing solutions. We’ve learned that specific scenarios call for outsourcing this function, depending on the unique goals, needs, and current state of your company. Our experience with B2B and B2C clients of all shapes, sizes, and industries has taught us the perfect mix of circumstances that may indicate it’s time for your growing business to look externally for marketing support. For the most part, it boils down to resources, bandwidth, and skill-sets. Here’s how to know when to consider outsourcing your marketing department.

1: You have neither the time nor the resources to do marketing in-house

You recognize the value of marketing, but you’re understaffed and don’t have the time to commit because day-to-day operations take up all your time. You don’t have the budget to hire marketers in-house, so you might be thinking about bringing on a few different specialist contractors, to avoid the overhead costs and still get those boxes checked.

An outsourced marketing department would make sense here, as you gain access to a group of experts at about the same cost of an employee, and usually at a fraction of the cost of a single senior-level Chief Marketing Officer. If you’re looking to hire contractors, you might want to pivot and consider hiring a single company, so that all of the specialists can seamlessly work together, instead of separated in a silo.

We know what you’re thinking (and you’re right): agencies are expensive. Many of them are rigid in their approach and try to force a one-size-fits-all, big-company model onto smaller, growing companies. However, some outsourced marketing departments have a flexible, tailored offering specifically for growing businesses, scaled to meet your needs and your budget.

2: You need to grow fast, but you don’t know where to start (and don’t have the time to figure it out yourself)

You’re under tremendous pressure to generate leads fast and grow your business under tight time constraints. You have a great product, but don’t know how to reach your audience, and lack the time to piece together a marketing team to strategize and execute a lead generation program. An effective lead gen program takes time – it’s a marathon, not a sprint – but there are some things in the short-term you can do to generate quick wins, as long as you have the know-how to do it. Outsourcing this work will save you time. 

3: Your current marketing efforts are inconsistent or ineffective

Many employees at growing companies wear multiple hats. Your in-house marketer may also be a sales or customer service rep, so they’re pulled in many directions. They only have time to send an email to prospects every so often, publish a blog post every other month, and post on social media less than once a week. With all of those hats constantly being switched, it’s likely they don’t have the time to put strategic thought behind these tactics. Without strategy and consistency, marketing efforts are futile, because generating qualified leads takes time and focus. If your in-house marketers can’t commit, it’s time to look beyond the walls of your business for support.

    4: You have a marketing leader or “Chief Marketing Officer,” but daily execution work is hindering his or her focus on higher-level strategy

    Perhaps you have a Chief Marketing Officer (CMO) but no broader marketing team, so your CMO is left to handle both strategy and execution with no support. The day-to-day work becomes cumbersome, between content development, social media management, emails, and digital advertising. Your CMO loses focus on the bigger picture and has limited time to assess the results of their work and refine their strategy. An outsourced marketing department can become an extension of their team and focus on the execution work, allowing your CMO to stay focused on business goals.

    5: You don’t have all the marketing skill-sets you need in-house

    You have a strong group of marketers in-house, but their expertise doesn’t span the full marketing spectrum. You have a content writer, a social media coordinator, and a paid search specialist, but you lack strategists, project managers, graphic designers, web developers, SEO specialists, and the analytics nerds. Or maybe you have a jack-of-all trades digital marketing generalist, but they lack deep expertise in any one area. 

    While we’re not saying you need all aspects of marketing covered at all times (priorities vary depending on your business), there may come a time when you want to run a certain marketing campaign that requires skills your team doesn’t have. With an outsourced marketing department, you gain access to whichever specialists you need, all in one place.

    6: You need support for a one-time marketing initiative

    If you have a one-time project that requires multiple areas of expertise you don’t already have (i.e. redesigning and optimizing your website), it would be costly to hire additional full-time employees. Once the project ends, you may not have any work for them to do, yet will still be responsible for their salaries and benefits. It’s better for your ROI—and more efficient— to outsource the project. You can contract a single marketing company that has all the specialists you need, for as little or as long as you need them. You also won’t need to worry about training them. They’ll hit the ground running right away.

    7: You’re struggling to hire marketing talent internally

    A study from 2019 showed that: 

    • 90% of companies are having trouble finding marketing talent

    • More than 80% of open marketing roles take 5+ weeks to fill, and almost one-third sit vacant for more than 2 months

    • Nearly 80% of companies have an understaffed marketing department 

    If these stats reflect what you’re going through, then consider outsourcing to a team of marketers who are ready to jump in and get to work, even if it’s only a temporary solution as you work to build a long-term in-house team. 

    8: You’re in a dynamic market 

    When things are changing rapidly around your business and you can’t seem to communicate quickly or effectively enough, an expert pair of hands may help. When could that happen? In a variety of scenarios: 

    • Your industry decision-making is changing. Decision-makers are either going through generational shifts, or the power structure is changing. Maybe they don’t go to the same trade shows they used to? Or maybe they’re not as willing to take sales calls?

    • Your industry is growing rapidly. If new customers and new competitors are popping up, it’s often hard to keep up with the changes.  

    • You’re pursuing a new industry or new geography. Often, selling your products or services to a new industry or geography requires an updated strategy, new tactics, and new lingo. If your current team only knows the old way, expert hands can help re-assess the fundamentals. 

    Ultimately, an outsourced marketing department is beneficial for many reasons. By partnering with them, you can: 

    • Trust that they’re keeping a pulse on the ever-changing trends of the industry

    • Gain a fresh perspective on your business

    • Save costs vs traditional agencies or full-time employees

    • Move quickly but strategically 

    • Leverage their analytics platforms and technology, which enables smarter and more strategic decision-making

    At &Marketing, supplementing in-house marketing teams, or even serving as your complete marketing team, is our bread and butter. The “&” in &Marketing signifies a partnership. We cover everything from strategy, storytelling, business intelligence and analytics, to planning and execution, and we consider ourselves an extension of your company. It’s us & you!

    As you work to determine whether or not your company should consider outsourcing its marketing department, it’s important to keep in mind what it takes to strategize and execute a marketing program that yields results for your business. We encourage you to check out our eBook – Marketing Planning like a Pro: The Importance of a Coordinated Approach to Marketing – to learn more about this.

    About the Author

    As the founder and Managing Director of &Marketing, Rajat “Raj” Kapur strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings nearly two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups. 

    About &Marketing

    In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

    &Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

    Copywriting Versus Content Writing – What’s The Difference?

    Copywriting Versus Content Writing – What’s The Difference?

    by | Oct 23, 2019 | Insights, Storytelling & Branding

    Copywriting Versus Content Writing – What’s The Difference?

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    When it comes to spreading the word throughout the digital marketing world about your brand and what you offer, you likely already know that content is king. Writing that articulates your brand’s story, value, and solution to a problem your customer has is key to building a loyal customer base. What you might not know, is which kind of writing you actually need. 

    Within sales and marketing, the words “copywriting” and “content writing” are tossed around seemingly interchangeably, but the two types of writing are not the same. The biggest distinction between copywriting and content writing lies in the purpose behind the words. Let’s break down copy, content, and when your brand might need each. 

    Content

    Content is meant for a brand to create and distribute in order to build trust with an audience over time. The purpose of content writing is to engage readers enough so that they want to continue to interact with your brand. A slow-burn approach that informs and educates people through thought leadership and storytelling is the key to a solid content marketing strategy. 

    Content writing is often more long form with calls to action that prompt further interest rather than a direct sale. The most common pieces of marketing that feature content writing are:

    • Blog posts 

    • Listicles

    • Employee profiles & interviews

    • eBooks

    • White papers

    • Regular email newsletters

    • Organic social media

    Good content reaches your target audiences through rich, relevant, and thought-provoking pieces that build clout and bring brands to life. 

    Copy

    Copywriting is a form of content that’s explicitly executed and distributed in order to pitch your brand and your product to your target audience with the intention to prompt a quick response. The purpose of copywriting is to sell immediately rather than slowly generate interest over a period of time. 

    This type of persuasive writing stems from the traditional marketing methods of concise, persuasive text that appeared on billboards, print ads, and direct mail pieces. Compelling, high-value copywriting is mostly often used in:

    • Sales email campaigns

    • PPC ads

    • Sell sheets

    • Landing pages

    • Promoted social media

    Good copywriting elicits emotions using sales strategies and tactics to persuade customers to directly generate leads and seal the deal.

    If you’re a football fan, let’s summarize this using a sports analogy. You use content writing to move the ball down the field, and you use copywriting to score the touchdown. Each has a different immediate focus with the same ultimate goal. So which kind of writing does your brand need to succeed in the digital marketing space? The answer, most often, is both. 

    You’ve probably already figured out that this blog post you’re reading right now is content writing. And now is the part where we invite you to learn more. Sign up for our newsletter or contact an experienced content strategist at &Marketing to discuss your unique brand’s needs and how you can be leveraging content and copywriting.

    About the Author:

    As Content Manager at &Marketing (and for many of our clients!), Beth McDonough helps brands identify their unique voice, develop their engaging story, and execute compelling copy and thoughtful content that increase engagement and generate leads. Beth tailors a thoughtful and innovative approach to hone each brand partner’s strengths and articulate them to attract and retain customers. Beth graduated from Fairmont State University with a major in English and minors in Journalism and Technical Writing. She is currently earning her master’s degree in English at Gannon University.

    About &Marketing

    In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

    &Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

    Be a Guide (Your Place in Your Customer’s Story)

    Be a Guide (Your Place in Your Customer’s Story)

    by | May 10, 2019 | Insights, Storytelling & Branding

    Be a Guide (Your Place in Your Customer’s Story)

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    In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right).

    We’ve already covered sections one and two (read here if you missed it), so let’s now focus on sections three and four: 3) And Meets a Guide 4) Who Gives Them a Plan. The role of a Guide is an essential one in the hero’s (your customer’s) story. When facing external, internal, or philosophical and moral problems, heroes intuitively know they can’t fix these issues on their own. If they could, the problems wouldn’t exist in the first place.

    Imagine Frodo getting the ring to Mordor in Lord of the Rings without Gandalf, or Luke teaching himself the force Star Wars without Yoda. Those relationships resonate with us because they reflect our own journeys and the mentors, coaches, authors, or brands who have helped us along the way.

    AND MEETS A GUIDE

    So, what does a guide do? In order to step into the role of Guide for your customer, you need to effectively communicate both empathy and authority. In other words, you need to show that you understand the strife and emotional frustration of your customer, while also asserting yourself as someone who has overcome those same obstacles, either personally or through your brand’s work with other heroes.

    Empathy comes first because it creates trust between you and your customer. People innately trust those who can show that they see, hear, and understand their plight. Frodo’s trust in Gandalf deepened when he showed empathy toward Frodo’s lamentation over being chosen to carry the burden of the ring, Some common ways to express this are to create statements that use empathetic language, like “we understand” or “we care”. This empathy should be directed primarily at the internal problem your customer is facing and should be communicated clearly and concisely in your marketing.

    The next step is to establish authority with your customer, because it isn’t enough to communicate empathy alone. Your customer doesn’t just want a verbal hug; they want someone who knows how to fix their problem and has a track record to prove it.  Luke isn’t fully invested in his training until he sees Yoda pull his ship out of the swamp with ease, right? Authority can be harder to communicate than empathy because, if communicated poorly, you come across as egotistical instead of competent. Some ways to effectively establish authority for your brand include:

    • Testimonials: Testimonials are great because they give people the comfort of being second in line to a customer who has experienced success.

    • Statistics: Statistics appeal to the left-brain side of decision-making and come across as objective, rather than subjective authority.

    • Awards: Awards are impactful when placed at the bottom of a website. You don’t need to draw attention to them, but their presence on the homepage or footer of your site adds additional authority.

    • Logos: If you are a B2B company, include logos of clients you’ve helped on your site, as well, to enhance credibility.

    WHO GIVES THEM A PLAN

    At this point in the journey, your customer is primed to buy, but still needs more from you as their guide. Even though you’ve established trust, the decision to buy requires a level of commitment from your customer that is risky for them. As they consider a purchase, they are wondering, “What if this won’t work? What if I am making a HUGE mistake?” In order to alleviate this anxiety and get your customer to follow through, you need to establish a plan they can follow that leads them to make the purchase.

    The plan you create needs to do one of two things:

    1. Clarify how to make a purchase

    2. Remove the sense of risk the customer is feeling

    Two different plans can accomplish this. Donald Miller from Building a Story Brand describes these as the process plan and the agreement plan. A process plan details the steps needed to make a purchase or use the purchased product/service. The main goal is to eliminate any confusion that could prevent a purchase, either in the pre-purchase phase (how do I buy?) or the post-purchase phase (how do I use this?).

    An agreement plan is essentially a list of agreements you make with your customer to help them overcome their fear of doing business with you. A good way to craft this is to list the things your customer might be afraid of in doing business with you, and create a list of agreements that will alleviate their fears. As an aside, it also helps to create a title for these plans in order to increase their perceived value (examples: “easy installation plan” or “satisfaction guaranteed agreement”).

    Even with all of this guidance, your customer needs one more thing: a call to action.

    In our final post of the Narrative Marketing series, we’ll look at the last two sections:

    • Your customer’s (and your) happy ending

    • How to get there by a compelling call to action.

    About the Author

    Matt Vincent is the Creative Director at &Marketing.  He has worked in digital illustration and graphic design for over 6 years. During this time, he has worked for a variety of clients, including IGN Entertainment and Salesforce, and a host of smaller & medium sized companies. As a self-taught graphic designer and illustrator, he is constantly learning and growing his repertoire of creative skills, and sharing those with the world. His primary passion is equipping creatives to be storytellers; to see the narrative threads and archetypes that exist in all things, and to tap into them to get their audience to think, grow, and act.

    About &Marketing

    In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

    &Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

    Don’t Be A Hero (The Story Isn’t About You)

    Don’t Be A Hero (The Story Isn’t About You)

    by | Apr 26, 2019 | Insights, Storytelling & Branding

    Don’t Be A Hero (The Story Isn’t About You)

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    In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right).

    This post will focus on the first two sections: 1) A Character (2) Has a Problem. The character in this narrative is the hero of the story, and this is where the majority of marketing agencies fail their clients. They place the business in the role of the hero by making the story all about them: who they are, how they were founded, what they believe in, and why they are awesome.

    When companies make themselves the hero instead of their customer, they create direct competition for the lead role in someone else’s story. Remember, none of us feel as motivated when we’re sidelined to supporting roles instead of starring. Let’s break down how you, as a brand, can take control over who your hero really is and how you can be the solution to their problem.

    A CHARACTER

    Your customer is looking at your business and your product/service as something to propel their story forward to a happy ending, NOT become another obstacle or competition. We’ll unpack this more in the next post in the series, but the key takeaway is that your role is not the hero, so take a backseat to your customer in the story.

    Every hero has an ambition, and your customer is no different. The key is finding out what it is, and how to succinctly describe it. Often, in an effort to expand their reach, a business will list out a myriad of products or services to potential customers that serve a variety of needs. While diversity isn’t a bad thing, odds are that there is an underlying need you fulfill. You need to make that need the primary focus of your marketing so customers can quickly and easily recognize your business and your product/service as the one that can best meet that need.

    HAS A PROBLEM…

    Like we discussed in the previous post, most of your customers’ desires will be relevant to their drive to survive and thrive. Some common desires are:

    • Conserving Finances

    • Saving Time

    • Building Community/Social Networks

    • Gaining Status

    • Accumulate Resources

    • Being Generous

    • Discovering Meaning/Purpose in Life

    Imagine going into your local grocery store and discovering they’ve just renovated and moved stuff around. You approach the first available employee and ask where to find eggs. The employee then begins to tell you about the founding of the grocery store, the owner’s vision for the store’s impact, and their other store locations. You just want them to tell you where the eggs are! The goal for your business is that every potential customer knows exactly what you offer, from the first moment they engage with you.

    …AND A VILLAIN

    Every customer/hero has a problem. In a story, the problem manifests itself as a villain and the obstacles the villain places in the hero’s way. The villain needs to be the source of your customer’s frustration. The villain doesn’t have to be a person, but it does need personification. Let’s use eggs again as an example. If you sell organic eggs, the villain would be inorganic, genetically modified mutant eggs! Conversely, if you are selling inorganic eggs, the villain would be the higher cost of feeding your family the “so-called” natural eggs!

    Next, we have the obstacles, or problems, the villain places in your customer’s path. Most businesses know the general problem but fail to recognize that it has three layers: external, internal, and philosophical. A business typically addresses the external problem facing the customer but fails to address the internal or philosophical ones. The issue here is that most customers make their decisions at the internal or philosophical level. Odds are, someone else is selling a product or service that is similar to yours. Why is someone choosing you over your competitors? It all depends on whether or not you can identify the internal or philosophical issue.

    At &Marketing, the villain our clients often face is noise. They struggle to be heard, seen, and understood by potential customers in the sea of advertising. The external problem is that their potential customers are inundated with a myriad of ads and offers from competitors, some of whom are offering an inferior product or service. The internal problem our clients face is the question, “Do I have what it takes to succeed, or am I destined to fail? Is my product/service good enough to compete with the big dogs, or am I just delusional?” Finally, the philosophical problem our clients face is that the best product or service should be the one to succeed, NOT the loudest one or the one with the largest marketing budget.

    When we speak primarily to the internal problem our potential clients face, we engage with them on the issue that keeps them up at night; the issue that makes them feel known and understood. When your customers hear you speaking to their internal and philosophical problems, they will want to do business with you.

    In our third post in the Narrative Marketing series, we will look at the next two sections:

    • Your place in the story (the guide), and how to share your product/service as a solution to the hero’s obstacles.

    About the Author

    Matt Vincent is the Creative Director at &Marketing.  He has worked in digital illustration and graphic design for over 6 years. During this time, he has worked for a variety of clients, including IGN Entertainment and Salesforce, and a host of smaller & medium sized companies. As a self-taught graphic designer and illustrator, he is constantly learning and growing his repertoire of creative skills, and sharing those with the world. His primary passion is equipping creatives to be storytellers; to see the narrative threads and archetypes that exist in all things, and to tap into them to get their audience to think, grow, and act.

    About &Marketing

    In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

    &Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

    Transparency + Flexibility: The Secret Drivers of Successful Marketing Outsourcing

    by | Nov 30, 2017 | Insights, Marketing Planning & Execution

    Transparency + Flexibility: The Secret Drivers of Successful Marketing Outsourcing

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    In part one of our three-part blog series on successfully outsourcing your marketing function, you’ll learn why transparency and flexibility are the foundational characteristics of great marketing firms.

    Company leaders devote so much time and energy to day-to-day operations, R&D, and accounting that marketing initiatives frequently fall by the wayside. Instead of spending time on generating new opportunities and focusing on the brand’s image, paperwork often takes priority. Hiring a marketing firm is a great solution. It’s not foolproof, however—while outsourcing allows businesses to do what they do best and leave the marketing to the professionals, many firms don’t provide transparency about what exactly they are working on. Others often demand high retainers regardless of the ebb and flow of their work. Clients want to know what they’re paying for; whether it be campaign performance analytics or how website traffic has increased after implementing an SEO strategy. Working with a transparent and flexible marketing firm saves time and money, allows you to keep up with rapidly changing buyers and technology, and provides access to a wide variety of industry experts at every stage of your company’s growth.

    Save Time & Money

    In a typical mid-sized company, an internal marketing team is headed by a marketing leader (Chief Marketing Officer, VP of Marketing, etc) and supported by a handful of full and part-time employees. According to Payscale.com, the median salary for SMB marketing leaders is $160,000 per year. When you start to factor in the total cost of employing the rest of the team, an internal marketing team can run a company over half a million dollars per year. Keep in mind, this is not including the other expenditures required for success, such as CRM, marketing automation software, and sales expenses. Many firms who cannot afford this hefty price tag neglect marketing initiatives, and in turn miss out on the potential to access new customers who may be excellent targets for their products and services.

    Internal teams do have one big advantage: oversight. Leadership always knows the stage of each campaign and how initiatives align with their KPI, plus they can continually update strategy and execution. Many marketing consultants collect their retainers and seem to disappear, leaving businesses to hope their campaigns are being executed and analyzed well. The best, however, keep businesses constantly informed on where they are in a campaign, how well—or poorly—initiatives are going, and what adjustments are being made.

    A lean, modular team can also grow, and change along with a business. It’s not uncommon to use an outside firm to manage one aspect of marketing, then later need a full-service marketing provider—or vice versa… Many marketers are either too specialized to be full service or too big picture to provide single services. Working with a chameleon firm that can add or remove staff and services as needed is a more financially responsible way to continue being competitive.

    Keep Pace with Changing Technology

    Things change quickly in the world of technology. In 1982 the PC was created by IBM, eleven years later electronic mail made its debut, and in 2007 Salesforce changed the way sales prospects were tracked by introducing a cloud-based CRM platform. As mentioned above, executive teams are busy making sure that everything internally is running smoothly; how could they possibly be tasked with staying up to date with the changing features of CRM and marketing automation software? The latest Social Media trends? Which SEO keywords net the highest volume of searches? A flexible firm will have teams dedicated to the constant evaluation of the most cutting-edge tools and trends, in everything from email marketing to analytics tracking to social media automation.

    Access Industry Experts

    Polished industry experts often spend the latter years of their career as consultants, charging hundreds of dollars per hour just to tell you what’s wrong with your business without actually doing anything.

    As a firm focused on both strategy and execution, &Marketing is anchored by a team of senior advisors and a partnership with Apprenace that expands capabilities far beyond the competition. Our senior advisors bring decades of combined experience in strategy, sales, business development, healthcare, business law, and organizational development. The team is also bolstered by a network of 25+ industry experts (entrepreneurs, freelancers, and other members of the ‘gig’ economy). The expertise of these industry leaders is complemented by a partnership with Apprenace. & has the unique advantage of utilizing Apprenace interns to expand technical capabilities such as UI/UX design and backend development, as well as sales facilities like cold calling & email marketing. Since interns are continuously monitored by Apprenace’s leadership team, the work is always being done correctly and with the fresh perspective that can only be brought to the table by young professional interns. As buyers and decision makers are changing, a youthful standpoint in our corner is paramount.

    The Perfect Partnership

    The ideal marketing firm acts as a business partner. SMBs deserve better than a marketing firm that’s set in their ways, uncommunicative, and unable to take on a variety of different tasks. Luckily, &Marketing’s nimble team structure, dynamic leadership, and affordability make us a great option, no matter what your team’s sales and marketing initiatives may be. You’re great at running your business, there’s no doubt about that. Our experience & impact prove that we’re great at marketing. Let’s be great in unison. Talk to us about growth: it’s us & you together.

    Read part two in our series to learn more about how great outsourced marketing firms provide both strategic support and help execute marketing plans on a day-to-day basis. Visit the blog here: https://www.and-marketing.com/blog-strategy-execution-how-great-marketers-plan-for-success/

    Read part three in our series to learn how great marketers stay vested in their client’s success through win-win scenarios. Visit the blog here: https://www.and-marketing.com/blog-win-win-pricing-how-top-tier-marketing-firms-define-success/

    About &Marketing

    In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

    &Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.