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When To Consider Outsourcing Your Marketing Department

When To Consider Outsourcing Your Marketing Department

by Rajat Kapur | Mar 25, 2020 | Business & Marketing Strategy, Insights

When To Consider Outsourcing Your Marketing Department Written By On Some businesses like to keep their marketing departments in-house. For example, many big companies can afford to hire a full marketing team internally and prefer to maintain complete control over the...
Copywriting Versus Content Writing – What’s The Difference?

Copywriting Versus Content Writing – What’s The Difference?

by Beth McDonough | Oct 23, 2019 | Insights, Storytelling & Branding

Copywriting Versus Content Writing – What’s The Difference? Written By On When it comes to spreading the word throughout the digital marketing world about your brand and what you offer, you likely already know that content is king. Writing that articulates...
Be a Guide (Your Place in Your Customer’s Story)

Be a Guide (Your Place in Your Customer’s Story)

by Matt Vincent | May 10, 2019 | Insights, Storytelling & Branding

Be a Guide (Your Place in Your Customer’s Story) Written By Matt Vincent On In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). We’ve already covered sections one and two (read here if...
Don’t Be A Hero (The Story Isn’t About You)

Don’t Be A Hero (The Story Isn’t About You)

by Matt Vincent | Apr 26, 2019 | Insights, Storytelling & Branding

Don’t Be A Hero (The Story Isn’t About You) Written By Matt Vincent On In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). This post will focus on the first two sections: 1) A Character...

Transparency + Flexibility: The Secret Drivers of Successful Marketing Outsourcing

by Dexter Burgess | Nov 30, 2017 | Insights, Marketing Planning & Execution

Transparency + Flexibility: The Secret Drivers of Successful Marketing Outsourcing Written By On In part one of our three-part blog series on successfully outsourcing your marketing function, you’ll learn why transparency and flexibility are the foundational...

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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings has become more effective. It’s not enough anymore to simply share the logical reasons why your brand has something special to offer. To cut through the noise of today’s oversaturated markets, you also need to weave emotion and...
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&Marketing Case Study: Using Organic SEO to Increase Brand Awareness in Saas Marketing

Business Challenge Summary RB Solutions is a B2B point of sale software service, focusing on the pool and spa and chimney and hearth industries. In late 2019, RB began looking to further its overall awareness in the marketplace and generate leads to advance new business initiatives. More specifically, RB wanted to improve their SEO and develop a longer-term content strategy. At the time, RB already had a blog in place, but they believed those posts were not being leveraged effectively or seen...
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