Modern Lead Generation for a B2B Healthcare Company Business Challenge Summary Our client, a rapidly growing B2B healthcare services company, was struggling to generate new clients, due to low brand awareness and minimal marketing. This client had excellent service...
Define the Stakes (Lead Your Hero to Their Happily Ever After) Written By Matt Vincent On In our first post in the Narrative Marketing series, we looked at this roadmap from Building a Story Brand: We’ve already covered sections one/two and three/four in our...
Be a Guide (Your Place in Your Customer’s Story) Written By Matt Vincent On In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). We’ve already covered sections one and two (read here if...
Don’t Be A Hero (The Story Isn’t About You) Written By Matt Vincent On In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). This post will focus on the first two sections: 1) A Character...
Tale as Old as Time: Why Story Should Matter to Your Business Written By Matt Vincent On A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.” Without the proper...
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