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Define the Stakes (Lead Your Hero to Their Happily Ever After)
Define the Stakes (Lead Your Hero to Their Happily Ever After) Written By Matt Vincent On In our first post in the Narrative Marketing series, we looked at this roadmap from Building a Story Brand: We’ve already covered sections one/two and three/four in our...
Be a Guide (Your Place in Your Customer’s Story)
Be a Guide (Your Place in Your Customer’s Story) Written By On In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). We’ve already covered sections one and two (read here if you missed it),...
Don’t Be A Hero (The Story Isn’t About You)
Don’t Be A Hero (The Story Isn’t About You) Written By On In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). This post will focus on the first two sections: 1) A Character (2) Has a...
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