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Modern Lead Generation for a B2B Healthcare Company

Modern Lead Generation for a B2B Healthcare Company

by Matt Vincent | Apr 29, 2020 | Case Studies

Modern Lead Generation for a B2B Healthcare Company Business Challenge Summary Our client, a rapidly growing B2B healthcare services company, was struggling to generate new clients, due to low brand awareness and minimal marketing. This client had excellent service...
Define the Stakes (Lead Your Hero to Their Happily Ever After)

Define the Stakes (Lead Your Hero to Their Happily Ever After)

by Matt Vincent | Jul 8, 2019 | Insights, Storytelling & Branding

Insights | Storytelling & Branding Define the Stakes (Lead Your Hero to Their Happily Ever After) Written By Matt Vincent On July 8, 2019 In our first post in the Narrative Marketing series, we looked at this roadmap from Building a Story Brand: We’ve...
Be a Guide (Your Place in Your Customer’s Story)

Be a Guide (Your Place in Your Customer’s Story)

by Matt Vincent | May 10, 2019 | Insights, Storytelling & Branding

Insights | Storytelling & Branding Be a Guide (Your Place in Your Customer’s Story) Written By Matt Vincent On May 10, 2019 In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). We’ve...
Don’t Be A Hero (The Story Isn’t About You)

Don’t Be A Hero (The Story Isn’t About You)

by Matt Vincent | Apr 26, 2019 | Insights, Storytelling & Branding

Insights | Storytelling & Branding Don’t Be A Hero (The Story Isn’t About You) Written By Matt Vincent On April 26, 2019 In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). This post...
Tale as Old as Time: Why Story Should Matter to Your Business

Tale as Old as Time: Why Story Should Matter to Your Business

by Matt Vincent | Mar 27, 2019 | Insights, Storytelling & Branding

Insights | Storytelling & Branding Tale as Old as Time: Why Story Should Matter to Your Business Written By Matt Vincent On March 27, 2019 A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner...

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Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

You can steal your competitor’s online traffic without paying for Google adsJoin us Wednesday, July 13th at 2pm ET to learn how!With detailed market intelligence and a solid content strategy, you can compete with your Goliath competitors for your buyers’ attention...
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How To Measure Content Marketing ROI (Return On Investment)

The targeting, planning, and tracking of content marketing campaigns continue to get more sophisticated as new capabilities and tools are tailored to the task. However, CMI recently reported that 44% of marketers still find some aspects of improving content...
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Why is Marketing Important? The Value Marketing Offers Your Business

From building brand awareness, ensuring consistent messaging, to bringing in leads—your marketing department breathes life into your company from top to bottom through your customer’s eyes. Marketing does some seriously heavy lifting to help grow a business, but which...
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