Modern Lead Generation for a B2B Healthcare Company Business Challenge Summary Our client, a rapidly growing B2B healthcare services company, was struggling to generate new clients, due to low brand awareness and minimal marketing. This client had excellent service...
Insights | Storytelling & Branding Define the Stakes (Lead Your Hero to Their Happily Ever After) Written By Matt Vincent On July 8, 2019 In our first post in the Narrative Marketing series, we looked at this roadmap from Building a Story Brand: We’ve...
Insights | Storytelling & Branding Be a Guide (Your Place in Your Customer’s Story) Written By Matt Vincent On May 10, 2019 In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). We’ve...
Insights | Storytelling & Branding Don’t Be A Hero (The Story Isn’t About You) Written By Matt Vincent On April 26, 2019 In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). This post...
Insights | Storytelling & Branding Tale as Old as Time: Why Story Should Matter to Your Business Written By Matt Vincent On March 27, 2019 A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner...
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