Leveraging Marketing Tech to Streamline Your Marketing Just Got Easier – With &Marketing U

Leveraging Marketing Tech to Streamline Your Marketing Just Got Easier – With &Marketing U

by | Jul 7, 2021 | Business & Marketing Strategy, Events, Insights

Leveraging Marketing Tech to Streamline Your Marketing Just Got Easier – With &Marketing U

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As you grow your business, it’s likely one thing has become clear — you need a strong digital presence and marketing strategy that works for you and doesn’t take a ton of time and energy away from you. After all, you need to be able to focus on what you’re good at.

On the surface, having an online presence and a process for attracting and converting new customers might seem simple. But when you dig a little deeper, the overwhelm sets in and you start asking yourself…

  • What’s the difference between a web host and a website builder?
  • What’s a CRM?
  • How do I keep track of all of my leads?
  • How can I make emailing everyone on my list easier?
  • Is there an easier way to follow up with people who are interested in my offer?

Whether you have a website you love and are looking to up your game in other areas of tech, or you just started going digital and have no idea where to begin, be on the lookout for these traps that are easy to fall into.

  1. Choosing the wrong website platform.It’s hard to tell the difference between them all, but depending on what your business goals are and how you plan on using your company’s website, a wrong decision here can make everything else much harder.
  2. Not implementing a CRM when you need it.A CRM, or Customer Relationship Management software, makes building and nurturing relationships with your ideal audience easier. You might think you don’t need one if you’re a small shop, but if you don’t put this in place before your leads get hard to manage, you’re in for trouble.
  3. Not automating some of your emails.You might think you can keep up with your standard newsletter, welcoming new people to your list, follow-ups for form fill outs, etc. without automating anything because it feels less personal. But there’s a way to set it up so that it feels authentic and allows you to stay connected with people without those emails getting lost in your to-do list.
  4. Leaving other helpful tools on the table. High converting landing pages, call tracking software, web form integration tools — all of these might sound foreign to you, but if you write them off before you understand them you’re bound to regret it later.

If this all sounds familiar, don’t worry. You’re not alone. The good news is that with the right education and setup, you can:

  1. Select the website builder that’s best for your business. No more wondering if you should have chosen WordPress over Squarespace.
  2. Understand if you need a CRM and what you need it to do.There are standalone systems and platforms, these aren’t one-size fits all softwares and we can show you how to make the right decision for you.
  3. Set up email automation that feels authentic and makes your lead nurturing easier. All email service providers (ESPs) are not created equally, and you don’t always need all the bells and whistles.
  4. Feel confident you’re leveraging all the tech available to help you grow your business.From CallRail to Zapier, be informed enough to know if you need it.

Sound like something you’d like to implement? Our &Marketing U team is ready to show you how.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Growing Your Business Through Social Media and Paid Ads Just Got Simpler With &Marketing U

Growing Your Business Through Social Media and Paid Ads Just Got Simpler With &Marketing U

by | Jun 7, 2021 | Business & Marketing Strategy, Insights

Growing Your Business Through Social Media and Paid Ads Just Got Simpler With &Marketing U

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As we begin to shift our mindset toward a post-pandemic world, it’s becoming clear that the pivot to relying more heavily on digital marketing efforts is here to stay. Leveraging online tactics like organic social media and paid ads to build awareness, drive customer engagement, and generate sales can feel paralyzing and overwhelming to those with a small team and a tight budget.

On the surface, organic social and paid ads might feel simple — you show up, show off what you have to offer, and let the sales roll in, right? But if you’ve tried these tactics, you know it’s not that simple. It’s likely you’ve fallen into one of five traps.

 

5 Mistakes Marketers Make With Social Media and Paid Ads

  1. Posting ad-hoc whenever the inspiration strikes. Sometimes you post four times a week, but other times you don’t post for four weeks because you have nothing to say, or you get too busy.
  2. Not knowing what to post at all. Inspiration strikes at 3 AM instead of 3 PM — inconvenient right? You have written 100 blogs, taught webinars, have a robust website, and sent killer emails, but when it comes down to creating a social media post, you’re out of ideas.
  3. Posting and promoting content and then walking away from it. Social media posts aren’t meant to be mic drop moments, they’re conversations. You put so much hard work into a value driven social post with great content, but there’s no engagement. You need conversation, not crickets.
  4. Posting and promoting content without a clear strategy or goal. You know you’re supposed to share on social media and grow your following. You know Facebook ads, LinkedIn ads, and Google ads work for a lot of businesses. But you don’t know how to make them work for you.
  5. Not taking the time to listen, learn, and optimize your paid ad performance. You know you’re supposed to measure your performance and ROI, but you don’t do it well enough.

If this all sounds familiar, don’t worry. You’re not alone. The good news is that with the right upfront planning, and just an hour or so per week, you can:

  1. Generate plenty of (or enough) content ideas. No more racking your brain trying to figure out what to say on social media.
  2. Create a strategic posting plan weeks in advance. It’s all about the prepping, planning, and scheduling.
  3. Get your organic content actually seen on platforms like Facebook and Instagram. Hint: engagement and diversification are key.
  4. Leverage LinkedIn Company Pages, Personal Pages, and Groups to generate conversation and gain awareness.More people than ever are using LinkedIn every single day. Don’t miss out.
  5. Use paid ads on Google, LinkedIn, and Facebook to generate more business leads. Paid ads work if you set them up properly and use all of the tools at your disposal. But this is an ROI game, as poorly run ads can be expensive with a low return.

Sound like something you’d like to implement? Our &Marketing U team is ready to show you how.

Join Us June 9th for an Interactive Webinar

Register Here for $1

If the answer is yes, we invite you to join our &Marketing U Community this June for a webinar and coaching sessions! &Marketing coaches and subject matter experts Beth McDonough, Amanda Cook, and Sydney Thomas will cover everything we just mentioned so you can feel empowered to utilize social media and paid aids and stop feeling like it’s yet another thing left undone on your list at the end of the day.

Our theme for June is “Driving Engagement & Increasing Sales with Organic Social Media and Paid Ads.” For just $1, you can join us for this webinar and get access to this digital learning space for an entire month, where like-minded professionals interact and learn how to strategize, plan, and execute a customized marketing strategy.

Register For The Webinar

If you find value in the June webinar, you can maintain your membership after the end of the month for $129/month and have access to:

  • Live webinars
  • Webinar play-backs
  • A backlog of marketing content, best practices, and other resources
  • Homework assignments and oversight to help hold you accountable
  • An online community forum, moderated by our coaches, where you can engage with like-minded people and exchange ideas, challenges, and insights
  • Weekly live group coaching and community hours
Register Here for $1
 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Clubhouse for Marketers: What You Need to Know

Clubhouse for Marketers: What You Need to Know

by | May 3, 2021 | Business & Marketing Strategy, Insights

Clubhouse for Marketers: What You Need to Know

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By this point, you’ve probably heard of Clubhouse. And whether you are a frequent Clubhouse user, or have simply heard the name in passing, it’s common knowledge that this social media platform is quickly becoming the next marketing power tool. As busy business owners and overwhelmed marketers, you might be feeling frustrated over yet another networking tool and social media platform to keep track of and figure out hot to leverage. So we did the legwork of trying to figure out if this new app is actually worth your time, energy, and potentially your dollars.

So What is Clubhouse?

Clubhouse is the latest social media source that’s rapidly rising in popularity. Born through a socially deprived pandemic where people were limiting their in-person interactions, Clubhouse is now taking the internet by storm. In essence, Clubhouse is a place for professionals from all industries to join together and network in real-time.

This unique layout combines popular social media platforms like LinkedIn (giving you the ability to network with like-minded professionals and gain knowledge on navigating your way through your career endeavors), Facebook (providing the opportunity to connect with others around the world and discuss common interests), and Snapchat (after a “session” is over, the conversation is gone forever). It’s a fully interactive audio app that allows you to either listen to or participate in live discussions.

Clubhouse’s purpose is easy to grasp, making it a strong competition as the new kid on the block among established social media platforms. The app is full of various rooms that cover a myriad of topics. As a user, you simply choose the room you want to engage with and enter the chat. Clubhouse is completely auditory, so there are no photos, videos, or live streams. It operates in the way a classroom would, or if a podcast was recorded in front of a live audience. Moderators, or those that form the topics of the “rooms,” are those who control the flow of the conversation. When you “enter a room,” you can choose to listen in on other people chatting, or you can volunteer to “raise your hand.” When you are called on, it’s your turn to give your two cents on the conversation as you have an opportunity to speak on the subject.

Ok, Now What’s the Appeal of Clubhouse for Marketers?

Should Clubhouse continue on the upward trajectory that it seems to be on, it’s likely that it will soon join the ranks of the other top social media sites. And just like LinkedIn, Instagram, and Facebook, Clubhouse is a great way to advertise your business. Their algorithm allows you to strategically leverage your company and get your business in front of a wider audience of people without a lot of the “pay to play” challenges Facebook and Instagram are known for.

Clubhouse is a great opportunity to gain customer loyalty. With the way Clubhouse is set up, brands can title rooms on relevant topics that pertain to their business while also using it as leverage to get their name out there. The topics you choose and the way you use your brand identity to title and describe them — along with the voices you feature— can go a long way toward making your business recognizable and building loyalty.

Another advantage is that this app is constantly evolving. It started off as a vessel for celebrities and influencers to host conversations related to entertainment, business, and technology. This original idea has quickly evolved into a space for any like-minded professionals to share their thoughts and advice in their given field. Clubhouse also caters to the rising trend for podcasts and the rising demand for audio content. The app capitalizes on the popularity of virtual socialization and provides an opportunity to connect without the burden of screen fatigue.

We wanted to understand what folks in our own networking spaces think about Clubhouse thus far, so our Founder and Managing Director, Rajat Kapur, conducted a poll on LinkedIn to get a feel for other people’s experience so far. You can find all of the feedback here, but below are a couple quotes from those who chimed in:

relationship marketing poll
From a followers standpoint— until you figure out the right people to tune into, it’s hard to tell what’s a waste. Like other platforms, you have to find your tribe. However I think it’s a tad harder here because unless you are following people you are already familiar with, there’s no archive to thumb through ahead of time. So finding your tribe takes a bit of time. I did want to approach it from a leader’s standpoint instead of follower so it took me some time to figure out the angle. I started hosting rooms last week to see where it would take me.
Erica Quigley

From the personal use, I think Clubhouse is a great way to quickly and easily crowdsource some information to build your content using insights from thought leaders outside of your immediate sphere of influence. I also wonder if it is a way to conduct qualitative research that we sometimes struggle to obtain.
Amanda

One last pro to consider. Clubhouse also offers a feature that allows you to connect your other social media platforms. If someone clicks on your icon, they receive links to your Instagram, Facebook, Twitter, and any other social site you want to send them to. This adds an extra opportunity for interested clients or customers to see the labor of love you’re putting into other platforms as well — especially if you have a stronger presence on one of those sites.

What Are the Cons of Clubhouse?

The list of pros for marketing your business on Clubhouse are nearly endless, and it’s a great app to capitalize on before others do. However, it’s also important to understand the cons. Since it is still in its beta testing phase, the app still needs to work out quite a few bugs. The most notable example is that Clubhouse can read as an unedited podcast. Since it is live and largely unscripted, participants can say what they want with little to no monitoring from mediators. This has led to problematic conversations and misinformation taking place in certain rooms.

They are also facing tough competition among other top social media sites. Platforms like Twitter and Facebook are toying with the idea of introducing audio features into their sites, which could mean bad news for Clubhouse’s future. But in terms of Clubhouse for marketing, it might be worthwhile to experiment with the platform so you can easily hop on the trend if the feature is adopted by some of the other big players. That way, you’ll already be an auditory marketing expert and ahead of the curve.

At first glance, adding yet another social media platform to your rolodex of apps that you scroll through for hours on end can feel exhausting. But there is a sense of authenticity to Clubhouse that other social media sites aren’t offering. Especially if you are a freelancer or entrepreneur, joining this interactive experience is a chance to network with professionals in your field, and gain invaluable information to help grow awareness of your expertise and build connections.

As with all new apps, it’s easier to gain a following on Clubhouse right now than in any other, more established, social media platform. Being an early adopter definitely has the potential to pay off when an app sticks around. And if it doesn’t, auditory focused marketing most certainly is. So for you it comes down the same thing it always does for all of us — risk versus reward. In this case, the risk is extra time and energy that could be going somewhere else. The choice is yours!

Need extra help trying to decide what social media platforms to invest yourself in this year? Download our 2021 Social Media Playbook to find out where you can score some real points, and where you should take a timeout.

download our 2021 social media playbook
About the Author

Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Creating a Website for Your Business: 5 Things You Need to Succeed

Creating a Website for Your Business: 5 Things You Need to Succeed

by | Apr 21, 2021 | Business & Marketing Strategy, Insights

Creating a Website for Your Business: 5 Things You Need to Succeed

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Are you thinking of revamping your old website, or maybe creating something completely new? If your website brings back memories of Y2K, you might want to level up your web presence but hesitate to hit “go” because you don’t really know what a modern website needs. The good news is, building a website doesn’t have to feel so complicated. For most websites, you need to focus on just a few main aspects to ensure you’re making the most of your digital presence. So, what 5 things do you need to do when creating a website for your business?

#1 Make a good first impression.

Take a look at the two websites below. The first has outdated visuals and tells you nothing about who the company is or what they offer. The other has a modern look and delivers clear and concise information in her hero header.

Here are a few “must haves” in order to make a good first impression with your website: 

  • Up-to-Date appealing design
  • Consistent brand aesthetics
  • A clear message and brand story
  • Obvious and direct calls-to-action

#2 Be mobile friendly and accessible.

Few things are more frustrating online than trying to load a website on your phone only to discover it’s not mobile friendly. People will bail from your site…and fast. Our attention span has sunk to goldfish levels, especially on our phones, so it’s crucial to grab them with speed and functionality on mobile.

Mobile accounts for around half of all web traffic. So if your website doesn’t look good and function well on mobile, you are losing half of your potential online customers.

Let’s do a simple test. Pull up your website on your smartphone. (Go ahead, we’ll wait.) Put yourself in the mindset of one of your potential customers, and try to quickly find information. If the experience wasn’t pleasant, imagine how your prospects feel.

#3 Have data collection and reporting.

Your website is the best way to understand your market and see how people engage with your content. You might be spending hours updating certain pages on your website, but if it only gains a few views each month, is it really worth it? It’s important for you to know how your website is performing so that you can tailor content and focus your energy on the places that are getting the most attention.

Not only is important for your website to collect data, it’s imperative that you have a collection strategy and regular reporting. You may have all of the stats in the world available to you, but if you don’t know how to interpret them, they aren’t doing much good.

#4 Utilize Search Engine Optimization (SEO) and digital advertising to drive traffic.

It’s not enough to simply have a website presence these days. Your website may be live and might have stellar content, but we aren’t living in an “if you build it, they will come” environment on the internet anymore. That’s why it’s important to utilize SEO and digital advertising.

Understanding what keywords and search phrases your customers use when searching for your company is an essential first step. Then, you need to make sure that you have those words or phrases embedded into your content (but NO keyword stuffing!).

With digital advertising, spend time focusing on where your audience is hanging out, whether that be Google, LinkedIn, or Facebook, and get hyper targeted with your audience, offer, and keyword focus.

#5 Have top notch security and routine maintenance

Not surprisingly, Google now penalizes websites that are not secure and gives preference to secure ones, which is a good thing! You might not ever even know if your website has been hacked, as most hacks run in the background to collect data. Regular maintenance is required to keep your website safe, which it’s important if you want to stay on Google’s good side and keep your content and business secure.

We’ve created a quick reference guide to help you make sure your website is ready for visitors. Grab our “&Marketing Website Go Live Checklist” below.

Download Checklist

Not sure if your website is up to snuff? Fill out the form below to receive a complementary audit.

About the Author

Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story.

 About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

8 Tips for Generating PR for Small Businesses

8 Tips for Generating PR for Small Businesses

by | Jan 12, 2021 | Business & Marketing Strategy, General, Insights, Marketing Planning & Execution

8 Tips for Generating PR for Small Businesses

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Have you ever wondered how stories surrounding companies, leaders, or business topics get covered by the news media? No matter how it gets communicated to you – via TV, social media, or online news – it’s likely that whatever news you’re consuming was strategically placed there by a public relations professional.

PR can be a powerful tool in the communication toolbox to establish credibility, build trust with and engage your audience, create brand recognition, and position your company and its leadership as a thought leader. But it can be tough to know when news really is newsworthy. And even then, where do you start? Here you’ll learn how to tell if your news is newsworthy and how to create a strategic and research-backed approach to getting coverage for your company.

8 Tips for Generating PR for Small Businesses

1. Determine Whether Your News IS News

Do you have something new and interesting to say? Do you have a unique perspective on a trending topic? Do you have news that is timely? Is there an unmet need you’re solving that you want people to know about? If the answer is yes to any of these, then you should consider PR for your business.

The question then becomes whether your news is valuable and compelling enough that a broader audience (i.e. people outside of your organization) would find it interesting. Here are a few things to keep in mind when evaluating if your news is indeed newsworthy:

  • Timeliness: Does it impact or reflect current events? For example, COVID-19 is a topic that continues to dominate the news cycle for obvious reasons. Can your news somehow be tied to COVID-19? If so, look for reporters and news outlets that have previously covered similar news stories or written COVID-19 articles for your industry.
  • Location: Does it impact your local community? People that live and work in a specific area want to know more about things in that area, as it affects their daily life. Can you tie your topic to a local community? If so, targeting media outlets that cover that specific region would be a great way to secure interest.
  • Human interest: People like learning about people. Is there a leader in your organization that has a relevant or relatable story to tell? If so, this person should have a unique perspective, quality or angle that brings value in some way to the audience you’re targeting.
  • Impact: Will your topic have an influence on the audience you’re reaching? Will this topic matter to them?

When evaluating whether or not your company news is news and trying to generate PR for your small business, remember to think of it from the point of view of the audience or stakeholders you’re trying to inform. Of course YOU think your news is news, but will anyone else be interested?

2. Set Concrete Goals

This can easily get overlooked, especially when timely news or an announcement arises and you need to act quickly. Start by establishing clear objectives for your PR activities. What are you trying to do? Build brand awareness? Position your product in the market? Demonstrate credibility as a thought leader? Amplify an announcement? Secure interest from VCs? The clearer your goals, the easier you’ll be able to measure the results.

3. Identify Target Audiences

Once you identify the goals you want to accomplish through spreading the word about your company’s news, it’s time to shift focus to the audiences that will help you accomplish these goals. Who are you trying to reach? What spaces do they hang out in, and where do they go for information? What voices and sources do they trust

Take the time to think about how you identify your target audience. Is it geographically, by age or gender, or maybe by interest or industry? PR for small businesses often succeeds because of a strong focus on the exact right audiences for that piece of news. It’s critical to spend time getting to know and understanding the audience you’re targeting, as this will help you identify 1) how to reach them and 2) how to develop strong messages that will get them to act.

4. Develop a Strategy

So once you know who that ideal audience is, how can you reach them? If your goal is thought leadership, consider bylined articles or speaking engagements. If your goal is to build brand awareness or position your product in the marketplace, pitch reporters to get earned media hits in publications or podcasts. If you have a corporate announcement you’re making, consider developing a press release and pitching it under embargo to prospective reporters.

After you’ve established the audience you want to reach, this is when you’ll create a targeted media list with outlets and reporters to contact. Research the outlets and reporters who speak to your target audience and have covered topics similar to yours in the past. Check out the list of tools below that can help do the research by identifying outlets, reporters, and contact information!

While earned media is the more traditional approach to PR, there are also other ways to obtain coverage. The PESO model (paid, earned, shared, and owned media) is a widely used strategy for thinking about segmenting your approach. This graphic by Spin Sucks, a professional development and training organization, explains the model well.

5. Create Key Messages and Pitch Note

Now you’ve got your goals, audience, and strategy lined up. It’s time to outline the actual meat of the news you want to share. Think about the top three points you want to make, focusing on the critical pieces of information your audience should walk away with. Develop a key message document that lays them out with supporting, data-driven facts. You yourself what the research is telling you. What is your customer’s problem and how are you solving it?

After you know the most important points of your story, develop a pitch note that you can use and customize in your media outreach. The note (which you’ll send via email) should be brief and highlight the most interesting and valuable information. It’s important to customize each pitch note to the specific reporter you’re reaching out to.

How do you customize? Check out the recent articles they’ve written, their social media accounts, blogs, etc., and refer to something timely in your email. Think about a way that they could uniquely cover your story based on their style or what they typically cover. Don’t forget to offer the opportunity for the reporter to interview and speak with your spokesperson!

6. Prep Spokespeople

You’ve offered outlets the chance to speak to someone at your company, so what happens once they say yes? Hopefully, before you pitch, you have identified the relevant subject matter experts that will tell your story and share your messages. Get that spokesperson ready for potential interviews through a media prep session. Focus on best practices for delivering key messages and speaking with reporters. Remember to go through your key messages, and don’t hesitate to request that the outlet send the questions over ahead of time if there will be an interview involved.

7. Execute Your Plan

Congratulations! You’ve laid all of the groundwork to execute effective PR for small businesses. Now it’s time to execute, and in order to do that, you’ll need some key supporting materials:

  • One-pager for spokespeople with key messages.
  • Media list of targeted reporters (including both traditional media, podcasts, and blogs). Use this larger list to pull from for targeted outreach around specific topics.
  • Prepped third-party spokespeople to help tell your story from an outsider’s perspective.
  • An editorial calendar outlining pitch ideas for milestones or announcements you’re planning for, as well as “evergreen” topics. Align those with any special events or themes you see happening within the outlets you’re seeking to pitch.
  • A social media and blog cadence for owned content on your website to serve as a channel that supports your news.

8. Monitor & Measure

Once you begin pitching, how do you know your strategy is effective? In order to measure the success of your PR campaign, you have to identify some metrics and figure out how to score them. The first step is to establish KPIs (key performance indicators). These can include coverage, reach, sentiment, and social media engagement, to name a few. PR efforts are well-known for being tricky to quantify and measure, but setting goals up front and what will be used to measure them will help

PR Tools for Small Businesses

Below are a few tools every small business should have in their PR toolbelt.

1.To research outlets and reporters, build media lists, monitor coverage, try

2. For media monitoring services, test out:

3. To connect reporters with subject matter experts and sources, sign up for HARO.

PR, and more specifically media relations, is a critical part of any business’s communication and marketing strategy. And while the thought of pitching the media might seem daunting, the above tips can help guide the process. Just remember, it’s important to evaluate your news to ensure it’s of interest to the people you’re trying to reach!

Having a coordinated marketing plan is critical as a foundation you can use to build on with a PR strategy. For help creating and executing your 2021 marketing strategy, download our workbook

Download Workbook
About the Author

Rachel Gormley is a seasoned project manager with experience in strategic communication, public relations and event planning. An effective communicator armed with strong organizational skills, she can see a project through successfully from inception to completion, managing the fine details and ensuring seamless collaboration across workstreams. Rachel works hard to build and maintain strong client relationships. She takes pride in immersing herself in her clients to understand their needs and to make the recommendations that are best for their business.

Rachel graduated from Drexel University with a Bachelor’s degree in Communication and a Minor in Marketing.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.