Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

Webinar: How to Digitize Your Business Post-Pandemic – With Rajat Kapur, Erica Quigley, and Bob Pozesky

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How is your business plan adjusting post-pandemic?

If you don’t know yet, ask yourself these two questions:

  1. How well have I adjusted my internally and externally facing systems?
  2. How well did your response to the pandemic stack up against competitors? 

Savvy business leaders know there is always room for improvement – especially when it comes to digitizing, creating better processes to streamline internal workflow and improving customer experiences. While making these types of changes can sound daunting and expensive, it doesn’t have to be. The long term benefits are worth the investment, and getting started on the right foot can make all the difference. 

Digitizing operations can improve all parts of a business, from sales and marketing to internal operations and cash flow. When HR, communications, project management, operations, supply chain finance, sales, and marketing all work together, the result is improved efficiency that  makes a tangible impact on the bottom line.

To help you get a clear understanding of what digitization can do for your business as you reevaluate your 2020 strategy, we hosted a webinar that you can view anytime. Our managing director, Rajat Kapur, was joined by Bob Pozesky of RKL and Erica Quigley of Poka-Yoke Solutions to discuss:

  • How technology can optimize your customer’s experience and internal operations
  • How to set a clear vision for digitizing key functions of your business

  • How to track progress towards digitization efforts

  • What risks and challenges you’ll face along the way 

  • How to tell what activities are driving revenue

Watch the full recording by clicking the button below. 

About Rajat Kapur 

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

About Erica Quigley

Erica Quigley is the founder and managing director of Poka-Yoke Solutions and author of Business Process Flow Mapping, Succinctly. She specializes in creating cohesiveness across company departments through efficiency and technology. Erica was previously the Director of Global Supply at FreedomPay where she built the supply chain infrastructure to support their global expansion. For further information about Erica and Poke-Yoke Solutions, please visit https://www.ericaq.com/ .

About Bob Pozesky

Robert E. Pozesky leads RKL’s Operations Consulting Practice and the firm’s Manufacturing & Distribution Industry Group. Bob helps clients ranging from small family businesses to Fortune 100 companies accelerate business transformation and growth through improved execution.

About &Marketing

&Marketing provides the robust outsourced marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our variable model empowers businesses to reach their growth goals through access to the guidance and expertise of senior level strategists and a flexible execution team.

Webinar Recap: How to Drive Online Sales Using Meaningful Messaging

Webinar Recap: How to Drive Online Sales Using Meaningful Messaging

Webinar Recap: How to Drive Online Sales Using Meaningful Messaging

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Are you putting your best online foot forward to attract and retain your target audience?

Many small and growing businesses are pivoting their strategies right now to leverage the power of a modern online presence. Whether you have an outdated website, are struggling to drive traffic to your platform, or are unable to convert casual visitors into buyers, getting your product or service in front of the right people and compelling them to take action are two pivotal components of being successful in this current environment. 

&Marketing Managing Director, Rajat Kapur along with Creative Director, Matt Vincent, and Content Manager, Beth McDonough, recently presented a webinar on how to think holistically when optimizing your brand’s online experience to drive sales. During this webinar, attendees learned:

  • How to align your unique brand story with your company’s positioning to help your target customer solve their core challenge
  • How the typical website visitor behaves in 2020
  • Why it’s important to ensure your brand’s visual identity aligns with your narrative
  • How to drive meaningful traffic to your site using a blend of no-cost to low-cost tactics
  • What elements you should consider adding to your website to drive sales

For a more detailed discussion of these topics, we encourage you to watch the full webinar replay!

About Rajat Kapur

As the Managing Director of &Marketing (and-marketing.com), Rajat “Raj” Kapur strives to provide small, medium, and mid-market businesses unparalleled marketing strategy and execution services. His team of professionals can either augment an existing team, or outsource the marketing function for a client.

Raj brings nearly 2 decades of professional experience in marketing, sales, & strategy development experience spanning B2B and B2C Fortune 50, mid-sized, & small companies.

About Beth McDonough

Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story.

About Matt Vincent

Matt Vincent is &Marketing’s resident creative genius, turning each client’s vision into reality through carefully constructed designs and illustrations. Matt has an uncanny ability to read between the lines and understand what really makes a business special, then translate into graphic form.

Matt has worked in digital illustration and graphic design for over 6 years for a variety of clients, including IGN Entertainment and Salesforce.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.