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How to Improve Your Google Search Ranking in 5 Simple Steps

How to Improve Your Google Search Ranking in 5 Simple Steps

by Dexter Burgess | Dec 4, 2020 | Business & Marketing Strategy, Business Intelligence & Analytics, Insights, Marketing Planning & Execution

Business & Marketing Strategy | Business Intelligence & Analytics | Insights | Marketing Planning & Execution How to Improve Your Google Search Ranking in 5 Simple Steps Written By Dexter Burgess On December 4, 2020 Search engine optimization is an...
What You Need to Know About the New Google Analytics 4

What You Need to Know About the New Google Analytics 4

by &Marketing | Nov 10, 2020 | Business Intelligence & Analytics, Insights

Business Intelligence & Analytics | Insights What You Need to Know About the New Google Analytics 4 Written By &Marketing On November 10, 2020 Google recently released Google Analytics 4 (GA4), the next iteration of Google’s powerful analytics and measurement...
Why You Need to Respond to Every Customer Review

Why You Need to Respond to Every Customer Review

by &Marketing | Oct 23, 2020 | Business & Marketing Strategy, Insights

Business & Marketing Strategy | Insights Why You Need to Respond to Every Customer Review Written By &Marketing On October 23, 2020 Congratulations! If you are reading this, you have taken the first step in executing a strategy to grow your customer reviews....
Do Reviews Affect Local SEO?

Do Reviews Affect Local SEO?

by &Marketing | Oct 7, 2020 | Business Intelligence & Analytics, Insights

Business Intelligence & Analytics | Insights Do Reviews Affect Local SEO? Written By &Marketing On October 7, 2020 Do reviews help drive traffic to your site and increase local SEO results? A simple and important question. The short answer: Yes, they do. For a...
Keep Calm And Market On: 3 Marketing Tactics To Do During A Crisis

Keep Calm And Market On: 3 Marketing Tactics To Do During A Crisis

by Paul Ferguson | Mar 20, 2020 | Business Intelligence & Analytics, COVID Marketing, Insights

Business Intelligence & Analytics | COVID Marketing | Insights Keep Calm And Market On: 3 Marketing Tactics To Do During A Crisis Written By Paul Ferguson On March 20, 2020 In the midst of the corona-virus pandemic, companies— as they should be— are focused on...
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Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

You can steal your competitor’s online traffic without paying for Google adsJoin us Wednesday, July 13th at 2pm ET to learn how!With detailed market intelligence and a solid content strategy, you can compete with your Goliath competitors for your buyers’ attention...
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How To Measure Content Marketing ROI (Return On Investment)

The targeting, planning, and tracking of content marketing campaigns continue to get more sophisticated as new capabilities and tools are tailored to the task. However, CMI recently reported that 44% of marketers still find some aspects of improving content...
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Why is Marketing Important? The Value Marketing Offers Your Business

From building brand awareness, ensuring consistent messaging, to bringing in leads—your marketing department breathes life into your company from top to bottom through your customer’s eyes. Marketing does some seriously heavy lifting to help grow a business, but which...
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Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)

You can steal your competitor’s online traffic without paying for Google adsJoin us Wednesday, July 13th at 2pm ET to learn how!With detailed market intelligence and a solid content strategy, you can compete with your Goliath competitors for your buyers’ attention without spending all of your marketing budget on Google ads. Your Bigger Competitors are Getting Tons of Traffic Online, But You Can Beat Them 75% of people don’t click beyond the first page of Google when they search for help or...
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&Marketing Case Study: How to Market a Cleaning Business to Generate Leads

Business Challenge Summary After purchasing a local franchise of a nationwide professional cleaning company, our client was disappointed at the quality and quantity of leads she was getting. When it came to figuring out how to promote a cleaning business, her goals were clear; however, she wasn’t sure how to get there. She enlisted the help of &Marketing to figure out how to stretch her digital advertising budget to successfully market a cleaning business in a way that generated qualified...
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