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Define the Stakes (Lead Your Hero to Their Happily Ever After)

Define the Stakes (Lead Your Hero to Their Happily Ever After)

by Matt Vincent | Jul 8, 2019 | Insights, Storytelling & Branding

Define the Stakes (Lead Your Hero to Their Happily Ever After) Written By Matt Vincent On In our first post in the Narrative Marketing series, we looked at this roadmap from Building a Story Brand: We’ve already covered sections one/two and three/four in our...
Be a Guide (Your Place in Your Customer’s Story)

Be a Guide (Your Place in Your Customer’s Story)

by Matt Vincent | May 10, 2019 | Insights, Storytelling & Branding

Be a Guide (Your Place in Your Customer’s Story) Written By Matt Vincent On In our first post in the Narrative Marketing series, we looked at this road map from Building a Story Brand (see right). We’ve already covered sections one and two (read here if...
What We Learned From attending Natural Products Expo West

What We Learned From attending Natural Products Expo West

by Rajat Kapur | Apr 8, 2019 | Insights

What We Learned From attending Natural Products Expo West Written By On Natural Products Expo West was held last month from March 5-9th in Anaheim, California. These few days were filled with education, exhibition, thought leadership, and networking from some of the...
Tale as Old as Time: Why Story Should Matter to Your Business

Tale as Old as Time: Why Story Should Matter to Your Business

by Matt Vincent | Mar 27, 2019 | Insights, Storytelling & Branding

Tale as Old as Time: Why Story Should Matter to Your Business Written By Matt Vincent On A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.” Without the proper...
Improve Your Online Presence: LinkedIn Optimization Guide

Improve Your Online Presence: LinkedIn Optimization Guide

by &Marketing | Aug 23, 2018 | Insights, Marketing Planning & Execution

Improve Your Online Presence: LinkedIn Optimization Guide Written By On With 500+ million global business users, LinkedIn has changed the landscape for personal and business communication. The old mentality used to be that LinkedIn’s use was limited to job seeking;...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings has become more effective. It’s not enough anymore to simply share the logical reasons why your brand has something special to offer. To cut through the noise of today’s oversaturated markets, you also need to weave emotion and...
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&Marketing Case Study: Using Organic SEO to Increase Brand Awareness in Saas Marketing

Business Challenge Summary RB Solutions is a B2B point of sale software service, focusing on the pool and spa and chimney and hearth industries. In late 2019, RB began looking to further its overall awareness in the marketplace and generate leads to advance new business initiatives. More specifically, RB wanted to improve their SEO and develop a longer-term content strategy. At the time, RB already had a blog in place, but they believed those posts were not being leveraged effectively or seen...
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