&Marketing and Sharpspring Present What is Marketing Automation? On May 23rd

&Marketing and Sharpspring Present What is Marketing Automation? On May 23rd

by | Apr 30, 2020 | Business & Marketing Strategy, Insights

&Marketing and Sharpspring Present What is Marketing Automation? On May 23rd

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&Marketing, along with SharpSpring, a leading provider of marketing automation, will host a live webinar demo of the SharpSpring automated marketing platform. The software demo livestream  “What is Marketing Automation?” is scheduled for 2:00 PM on May 23rd.

SharpSpring and &Marketing will be discussing key marketing automation tips and tricks for small-to-medium sized businesses looking to streamline their marketing approach. SharpSpring experts will be discussing how to utilize the power of email, website, social and other tools available in the platform to deliver your message quickly and effectively.

In this webinar, you will learn:

  • An overview of marketing automation trends and toolsets utilized within SharpSpring

  • How SharpSpring’s marketing automation software helps identify highly engaged leads for your sales team

  • How to interpret and leverage long-term reporting SharpSpring provides your business along with ongoing marketing insights

Register for our webinar on May 23rd to learn more!

About the Author

As the founder and Managing Director of &Marketing, Rajat “Raj” Kapur strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings nearly two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Webinar Recap: The Leftovers: How to Wake up and Re-Energize Abandoned Leads

Webinar Recap: The Leftovers: How to Wake up and Re-Energize Abandoned Leads

by | Apr 30, 2020 | Events

Webinar Recap: The Leftovers: How to Wake up and Re-Energize Abandoned Leads

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Do you abandon prospects when they turn down your proposal after the first meeting? 

44% of salespeople give up on warming their leads after just one rejection. Appealing to this group feels daunting, especially if you aren’t sure how to pique their interest or don’t have the time to reach out individually. But what if there was a simple and seamless way to wake up those prospects and liven their level of excitement about your product or service?

During this 45-minute webinar, Dexter Burgess, our Marketing Manager and resident automation expert, and Paul Ferguson, our Marketing Director with 14 years of B2B of Marketing experience, walked us through how to wake up those dormant leads. In this webinar, they shared:

  • The single easiest, most effective way to target disengaged contacts (or closed lost leads)
  • How to create a customized email journey based on prospects interests and behaviors
  • How to leverage a sales funnel to warm up these cold contacts
  • How to continue to follow up and reawaken these leads with a single click of a button

For a more detailed discussion of these topics as well as the Q&A, we encourage you to watch the full webinar here. 

Watch The Full Video Here
About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Simplifying Marketing Automation With &Marketing And SharpSpring

Simplifying Marketing Automation With &Marketing And SharpSpring

by | Apr 30, 2019 | Business & Marketing Strategy, Insights

Simplifying Marketing Automation With &Marketing And SharpSpring

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SharpSpring’s marketing automation platform has changed the dynamic in which businesses can interact with consumers, through a variety of automated marketing strategies. With a diverse set of tools, SharpSpring enables business owners to track, build, and maintain customer relationships through one platform. Still, nearly half of all companies do not use marketing automation, and are missing the opportunity to nurture leads into conversions.

&Marketing has partnered with SharpSpring to make marketing automation easier than ever.  In this marketing automation guide, &Marketing and SharpSpring identify key automated marketing functionalities that can be used within the SharpSpring platform. After reading, you will understand:

  • Tips to improve your lead generation and nurturing campaigns.

  • Key marketing automation terms and definitions

  • SharpSpring functionality and how you can utilize

  • What automated marketing tools may be critical to your business.

 

DOWNLOAD MY MARKETING AUTOMATION GUIDE

Looking for additional tips on marketing automation? We can help. &Marketing combines the power of strategy and execution to help deliver engaging content and share information with an online audience.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

The Basics Of Marketing Automation

The Basics Of Marketing Automation

by | Apr 30, 2019 | Business & Marketing Strategy, Insights

The Basics Of Marketing Automation

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Marketing automation tools have revolutionized the marketing industry and caused marketing leaders to reconsider their marketing technology software. Despite the variety of tools available to the modern day Marketer, 27% of companies still feel like they are “new” to marketing automation.

What is Marketing Automation?

Marketing automation refers to the software tools and platforms available to marketers that simplify everyday tasks, like sending emails and scheduling social media blasts, to generating more leads and optimizing ROI. Let’s break down the difference between the associated tools versus platforms.

Marketing automation tools are fairly limited in their capabilities, often offering just one marketing automation for one service, such as email. For the most part, marketing automation tools are low cost and require little time to kickstart.

Platforms that perform marketing automation allows marketers to optimize their spend and sales teams to nurture highly engaged leads by providing insights on specific campaigns. A marketing automation platform combines the functionality of several marketing automation tools into a unified platform for both marketing and sales teams. With centralized data, teams are able to work together to maximize marketing budgets, nurture leads, create accurate projections and pipelines, and streamline execution.

Why Automation is Important

Marketing automation allows sales and marketing teams to work together to determine the most effective sales and marketing approach by using centralized data to optimize ROI and nurture highly engaged leads. Furthermore, comprehensive marketing automation platforms are able to automate marketing tasks based on the provided data (ex: email when lead score reaches 16), giving sales teams the time to focus and nurture leads who are showing engagement presently.

Marketing Automation Tools

Several marketing automation tools, such as Mailchimp and Hootsuite, are free and able to be implemented immediately to begin streamlining specific marketing processes. Mailchimp is a great way to start building a database of contacts and nurturing leads through automated emails. Similarly, Hootsuite enables teams to schedule social media posts across all platforms, combining cross network analytics into one place. Marketing automation tools greatly benefit smaller organizations looking to grow due to low cost and ease of use.

What is the Best Marketing Automation Software?

Though niche software provides unique features, it does not combine all marketing functions in one place, which is a service bigger companies might be looking for. Currently, several marketing automation platforms are being used by marketers and sales teams, including Pardot, Hubspot, Marketo, and SharpSpring. Though similar in functionality, these marketing automation platforms have differences that business decision-makers need to consider.

  • Pardot is a marketing automation platform that specializes in B2B marketing automation and is intended to directly integrate with a company’s existing SalesForce software. It is a sales focused platform that offers campaign reporting, email automation, revenue reporting and landing pages.

  • Hubspot is a marketing-focused automation platform that also serves as a one-stop-shop for businesses to manage both CRM and marketing execution. Hubspot includes sales tools such as creating lists, segmenting contacts and adding sales notes, and showing a history of how that contact has interacted with your marketing. Similarly, marketers are able to execute email and social media marketing campaigns, A/B test landing pages, and automate a variety of other marketing tasks.

  • Marketo is a standard marketing automation platform that offers tools including email marketing, landing page creation, lead scoring and more. Marketo offers enterprise-level solutions, with direct integrations to major CRMs, Dynamics and SugarCRM.

  • SharpSpring is an all-in-one sales and marketing automation platform that combines the functions of a typical CRM and everyday marketing execution. The software includes tools to execute email and social media marketing, analyze campaign performance, nurture leads, and report on revenue.

How to Get Started

Depending on resources and strategy, organizations may only need an email automation tool or other similar marketing automation tools to achieve their goals. Most automation services will offer free trials or demos on their website where companies are able to learn more and test the tool and get started easily and quickly.

On the other hand, the above-mentioned marketing automation platforms require a monthly commitment and take time to set up and learn for everyday use. It can be challenging and complex to navigate this decision, as well as implement and set up automation rules. In fact, in most cases when implementing Pardot or Sharpspring, it is highly encouraged to work with consultants to ensure a smooth integration.  Learn more about our SharpSpring partnership by reading below.

LEARN MORE ABOUT OUR SHARPSPRING PARTNERSHIP

&Marketing is a partner of SharpSpring, working together to provide small and medium size businesses with an all-in-one marketing automation platform. To help business owners understand the basics, &Marketing offers a free downloadable guide with tips to improve your lead generation and nurturing campaign. Download the marketing automation guide below.

DOWNLOAD MY MARKETING AUTOMATION GUIDE

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.